Business Details
Your Trusted Marketing Partner in Olympia Fields, IL
At 180 Link Digital Media, we bring a partnership approach to marketing services, designed specifically for small businesses seeking growth. Our foundation in corporate marketing, combined with measurable growth strategies, positions us as a full-service partner capable of delivering results through advanced technology and strategic insights. We integrate AI-driven solutions like our proprietary Benson Ai1 platform to optimize lead generation, customer segmentation, and campaign automation, ensuring efficiency and competitiveness. Our Marketing-as-a-Service (MaaS) model offers tailored solutions including SEO, content development, social media management, and web development, eliminating the need for costly in-house teams.With streamlined workflows, sophisticated analytics, and omnichannel campaign management, we focus on creating personalized experiences that drive ROI. Our commitment to client success is rooted in trust and shared objectives, with a track record of delivering measurable improvements in brand recognition, customer acquisition, and growth. Founded by Howard White, a marketing leader with over 20 years of experience driving digital transformation for global companies, we combine proven expertise with innovative tools to help businesses thrive in evolving markets.
Services
Digital Marketing
SEO Consulting
Web Development
Email Marketing
Social Media
Marketing Automation
Content Marketing
Brand Development
Analytics Reporting
Advertising Strategy
Highlights and features
- We offer AI-powered marketing automation with proprietary tools like Benson Ai1
- Our MaaS model provides full-service marketing without agency overhead costs
- Proven track record improving SEO traffic and conversion rates for global brands
- Client-first approach with customized strategies aligned to business goals
- 20+ years of marketing leadership experience from Silicon Valley to SMBs
Associations and certifications
- HubSpot Inbound Marketing
- Google AdWords
- Google Analytics
Services
Marketing-as-a-Service
Our MaaS model delivers comprehensive marketing solutions as an ongoing service. This approach combines strategic planning, execution, and optimization in a scalable format that adapts to business needs. Clients receive dedicated resources without hiring full-time staff, maintaining flexibility while achieving consistent results through integrated digital strategies.
AI-Powered Marketing
We implement AI-driven solutions like our Benson Ai1 platform to enhance marketing effectiveness. These tools automate lead generation, optimize customer segmentation, and improve campaign performance through predictive analytics. Our technology stack reduces manual work while increasing precision in targeting and resource allocation for better ROI.
Search Engine Optimization
Our SEO strategies focus on improving organic visibility through technical optimization, content development, and backlink acquisition. We analyze search patterns to create targeted campaigns that increase website traffic and improve conversion rates. Continuous monitoring ensures sustained performance improvements in search engine rankings.
Web Development
We create custom websites aligned with brand identity and business objectives. Our development process emphasizes user experience, mobile responsiveness, and conversion optimization. Ongoing maintenance services ensure security updates, performance improvements, and content management support to maintain digital presence effectiveness.
Social Media Management
Our social media services include content creation, platform management, and engagement strategies across major networks. We develop tailored posting schedules, create visual assets, and monitor analytics to optimize campaign performance. The goal is to build brand awareness while driving measurable traffic and lead generation through social channels.
People
Howard White
Founder & Marketing Strategist
With over 20 years leading digital marketing initiatives for global companies, Howard founded 180 Link Digital Media to bring enterprise-level expertise to small businesses. His track record includes 18% SEO traffic growth at Nile Global and developing Cherwell Software's marketing center of excellence.
Questions
What marketing services do you specialize in?
We specialize in SEO, web development, email marketing, social media management, and AI-powered marketing automation through our MaaS model.
How does your MaaS model work?
Our Marketing-as-a-Service provides ongoing support with scalable solutions tailored to business goals, combining strategy, execution, and optimization without agency overhead costs.
Do you work with businesses outside Chicago?
While based in Olympia Fields, we serve clients nationwide through our digital-first approach and remote collaboration tools.
What marketing technology do you use?
We utilize proprietary tools like Benson Ai1 for automation, along with industry platforms for analytics, CRM, and campaign management.
How do you measure marketing success?
We track KPIs like conversion rates, SEO performance, lead quality, and ROI through customized dashboards showing actionable metrics.
