Business Details
27 Years
experience
Your Trusted Advertising Partner for Innovative Marketing Solutions
We have always prioritized efficiency, inclusion, and responsible citizenship, now formalizing this commitment through B Corp Certification. Our agency combines strategic insight with creative excellence to deliver impactful marketing solutions. With over two decades of experience, we specialize in data-driven storytelling, AI integration, and sustainable practices that drive measurable results. Our cross-functional teams excel in brand development, digital campaigns, and lead generation, serving clients across industries.Recognized as one of Chicago's top ad agencies, we maintain a client-centric approach while fostering innovation and ethical standards. Our expertise spans automotive CRM, virtual event management, and social media strategy, supported by a proven track record of transforming brands into market leaders through unconventional thinking.
Services
Marketing Strategy
Creative Development
AI Integration
Social Media Management
Event Planning
Media Buying
Web Development
Lead Generation
Sustainability Marketing
CRM Solutions
Details
- Year established: 1999
Highlights and features
- We offer 20+ years of experience in cross-platform marketing innovation
- Our B Corp certification demonstrates commitment to ethical business practices
- We implement data-driven strategies with Radically Sharper Targeting technology
- Our team includes award-winning creatives and AI specialists
- We provide client-centric solutions with proven ROI in automotive and tech sectors
Associations and certifications
- B Corp Certification
What people say
Award-winning creativity
Proven ROI
Exceptional service
Innovative solutions
Expert team
Services
Marketing Strategy
Develop comprehensive marketing strategies combining data analytics with creative execution. Our approach identifies target audiences, establishes brand positioning, and creates multi-channel campaigns that drive engagement. We specialize in automotive CRM solutions and sustainability-focused marketing initiatives that deliver measurable ROI for clients across various industries.
AI Integration
Implement AI-powered marketing tools to enhance campaign performance and customer insights. Our team leverages machine learning algorithms for predictive analytics, personalized content delivery, and automated campaign optimization. This technology integration helps clients maintain competitive advantage through data-driven decision making and innovative digital experiences.
Social Media Management
Create and execute strategic social media campaigns across major platforms. Our services include content creation, community management, influencer partnerships, and performance analytics. We develop tailored strategies that increase brand awareness, drive website traffic, and generate qualified leads through targeted social media initiatives.
Event Planning
Produce both virtual and in-person events that create meaningful brand experiences. Our comprehensive event management includes concept development, logistics coordination, and post-event analysis. We specialize in automotive showcases, industry conferences, and interactive virtual experiences that engage audiences and reinforce brand messaging.
Web Development
Build responsive websites and digital ecosystems that enhance user experience and drive conversions. Our development team creates custom solutions for landing pages, e-commerce platforms, and content management systems. We focus on intuitive design, technical excellence, and integration with marketing automation tools to maximize digital performance.
People
Clay Cooper
Director of Client Services
20+ years in advertising with expertise in client relations and project management. Specializes in delivering complex campaigns while maintaining exceptional client satisfaction through clear communication and strategic oversight.
Donny Morrison
Executive Creative Director
Award-winning creative leader with a track record of developing innovative campaigns. Focuses on transforming business challenges into compelling visual narratives that resonate with target audiences across multiple media platforms.
Erin Koenigs
Social Media Marketing Manager
Digital marketing specialist with 6+ years of experience in social media strategy. Develops engaging content and manages online communities for brands across consumer goods and technology sectors.
Dave Grogan
Director of Content
14-year marketing veteran with expertise in content strategy and brand storytelling. Former journalist brings a unique perspective to creating compelling narratives that drive audience engagement and business results.
Ric Riccardi
Chief Operating Officer
Operational leader with extensive experience in agency management. Focuses on process optimization and technology implementation to enhance service delivery and operational efficiency across client projects.
Questions
What industries does Plan B specialize in?
We work across automotive, healthcare, technology, consumer goods, and nonprofit sectors, adapting our expertise to each industry's unique challenges and opportunities.
How does Plan B approach sustainability marketing?
As a certified B Corp, we integrate sustainability principles into campaigns through authentic storytelling, ethical practices, and measurable environmental impact initiatives.
Can Plan B handle both digital and traditional marketing?
Yes, we offer comprehensive solutions spanning digital platforms, social media, AI integration, and traditional media channels for holistic campaign strategies.
What sets Plan B apart from other agencies?
Our combination of B Corp values, data-driven approach, creative excellence, and deep industry expertise creates unique marketing solutions with measurable business impact.
Do you work with international clients?
While based in Chicago, we serve national and international clients through our digital capabilities and strategic partnerships across global markets.
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