Business Details
41 Years
experience
Food & Beverage Product Development Experts
Founded in 1985, Food Marketing Support Services (FMSS) has established itself as a leader in food and beverage product development. Our team combines sensory science, consumer research, and technical expertise to deliver innovative products that resonate with consumers and achieve marketplace success. With over 30 years of experience, we partner with global CPG and QSR brands to navigate the entire product lifecyclefrom whitespace innovation to commercialization. Our systematic approach minimizes risk while accelerating development timelines by 50%, ensuring clients achieve measurable ROI and brand loyalty.Our multidisciplinary team includes food scientists, sensory analysts, culinarians, and consumer strategists who collaborate to transform ideas into market-ready solutions. Clients praise our passion, teamwork, and ability to deliver results even in complex environments. We pride ourselves on using data-driven methodologies and internationally recognized standards to provide actionable insights that drive confidence in product decisions. Whether supporting ad claim validation, sensory protocols, or investment due diligence, FMSS remains committed to excellence in every project we undertake.
Services
Product Development
Sensory Analysis
Consumer Research
Ad Claim Support
Sensory Standards
Product Investment Due Diligence
Prototyping
Commercialization
Reformulation
Quality Assurance
Details
- Year established: 1985
Highlights and features
- We have over 30 years of experience in food and beverage product development.
- Our team includes sensory science and consumer research subject matter experts.
- We offer a mobile sensory lab for nationwide competitive intelligence.
- Our data-inspired design approach shortens development time by 50%.
- We partner with clients to ensure sensory production targets meet consumer expectations.
Associations and certifications
- ASTM
- ISO
What people say
Passion and Teamwork
Effective investment strategy
Outstanding results
Marketplace confidence
Positive ROI
Services
Product Development
Our holistic product development process spans from whitespace innovation to commercialization. We partner with CPG and QSR clients to define demographic targets, create prototypes, and validate products through sensory research. Our data-inspired design models reduce development time by 50% while ensuring market viability and brand loyalty.
Sensory Analysis
FMSS employs trained descriptive assessors to analyze product attributes through internationally recognized ASTM and ISO protocols. Our sensory insights guide formulation adjustments, minimize consumer rejection risks, and provide actionable data for optimizing product characteristics like texture, aroma, and flavor.
Ad Claim Support
We substantiate food and beverage advertising claims through rigorous sensory testing and statistical analysis. Our services help clients document product attributes like 'creamier' or 'crispier' to support marketing claims with legally defensible data, reducing legal risks while maintaining consumer trust.
Consumer Research
Our consumer-centric approach combines qualitative and quantitative methods to identify preference drivers. Through central location testing and in-home use tests, we gather behavioral insights that inform product refinement and ensure alignment with consumer expectations for long-term success.
Sensory Standards
We develop sensory production targets and quality assurance methods aligned with ASTM and ISO standards. Our protocols help manufacturers maintain product consistency, meet regulatory requirements, and implement sustainable practices without compromising consumer satisfaction.
People
Nancy Rodriguez
President and Founder
Nancy founded FMSS in 1985 and has led the company's growth into a leader in food and beverage innovation. Her expertise in sensory science and consumer research drives the firm's commitment to data-driven product development solutions.
Daniel Rodriguez
Chief Operations Officer
Daniel oversees FMSS's operational infrastructure, ensuring efficient execution of research and development projects. His leadership maintains the company's high standards for technical excellence and client satisfaction across all service offerings.
Melissa Knorr
VP of Consumer & Sensory Strategies
Melissa leads FMSS's sensory and consumer research initiatives. With deep expertise in behavioral insights, she designs methodologies that translate consumer preferences into actionable product development strategies for global CPG and QSR clients.
Monique Morris
Operations Manager
Monique manages day-to-day operations at FMSS, coordinating cross-functional teams to deliver projects on time and within scope. Her organizational skills ensure seamless collaboration between clients and FMSS's technical experts.
Melanie Sirois
Culinary Lead
Melanie directs FMSS's culinary innovation efforts, bridging sensory science with practical product development. Her background as a CIA-trained chef informs the creation of prototypes that balance technical precision with consumer appeal.
Questions
What services does Food Marketing Support Services offer?
We provide product development, sensory analysis, consumer research, ad claim validation, sensory standards, and investment due diligence for food and beverage brands.
How does FMSS ensure product success in the market?
Our data-driven approach combines sensory science, consumer insights, and statistical analysis to minimize risk while creating products that align with consumer preferences and market demands.
What industries do you work with?
We specialize in serving consumer packaged goods (CPG) and quick service restaurant (QSR) brands across all food and beverage categories.
How long has FMSS been in business?
We have over 30 years of experience in food and beverage product development, founded in 1985.
Can FMSS help with regulatory compliance?
Yes, we develop sensory protocols aligned with ASTM and ISO standards to ensure quality consistency and regulatory compliance for domestic and global markets.
