Business Details
Expert Digital Marketing Consulting Services
Elperin Consulting was founded on the belief that small businesses deserve expert digital marketing guidance to thrive in competitive markets. With over a decade of experience spanning boutique ad agencies in New York City, corporate roles at Johnson & Johnson, and startup environments in Silicon Valley, our team brings deep industry knowledge to every client partnership. We specialize in creating tailored strategies that integrate paid, owned, and earned media channels to maximize marketing effectiveness. Our approach emphasizes actionable creativity - designing campaigns that deliver measurable results while avoiding wasted resources on unused assets.We work closely with business owners to develop comprehensive marketing plans that evolve with their growth needs, combining technical expertise with clear communication to ensure clients understand the impact of every initiative. Our track record includes transforming fledgling companies into market leaders through targeted social media advertising, Google AdWords optimization, website performance improvements, and strategic content development.
Services
Digital Marketing Strategy
Email Marketing
Search Engine Marketing
Paid Social Advertising
Social Media Management
Website Audit
Content Strategy
Campaign Optimization
Marketing Training
Brand Development
Highlights and features
- We offer 10+ years of experience across ad agencies, corporations, and startups
- Our Digital Marketing Trifecta approach optimizes all marketing channels
- We create customized strategies for each client's unique business needs
- Proven track record of doubling client exposure and brand recognition
- We provide clear data-driven insights in easy-to-understand terms
What people say
Marketing super star
Increased exposure significantly
Brand recognition growth
Effective communication skills
Accelerated company growth
Services
Digital Marketing Strategy
Develop comprehensive digital marketing strategies combining paid, owned, and earned media channels. We analyze your business goals to create integrated campaigns that maximize ROI through coordinated advertising, content marketing, and social media efforts while ensuring consistent brand messaging across all platforms.
Search Engine Marketing
Create targeted Google Search advertising campaigns that reach potential customers at critical buying moments. We optimize keyword selection, ad copy, and landing pages to improve conversion rates while maintaining budget efficiency through continuous performance monitoring and campaign adjustments.
Email Marketing
Develop effective email marketing programs that nurture customer relationships and drive repeat business. We help build and segment email lists, create engaging content calendars, and implement automation workflows to improve open rates, click-through rates, and overall campaign performance for measurable business growth.
Website Performance Audit
Conduct comprehensive evaluations of website effectiveness including user experience, conversion optimization, and technical SEO factors. We provide actionable recommendations for improving site navigation, content relevance, and lead generation capabilities while collaborating with developers to implement strategic enhancements that boost overall performance.
Content Strategy
Create strategic content plans that align with business objectives and audience needs. We transform existing content into multi-format assets for cross-channel distribution, develop editorial calendars, and implement SEO best practices to increase organic visibility while maintaining consistent brand messaging across blogs, videos, infographics, and social media platforms.
People
Sofya Elperin-Smirnov
Founder & Marketing Consultant
Marketing consultant with 10+ years experience across ad agencies, corporations, and startups. Specializes in helping small businesses maximize digital marketing effectiveness through targeted strategies that combine paid, owned, and earned media channels.
Questions
What digital marketing services do you specialize in?
We specialize in comprehensive digital marketing strategies including Google Ads, social media advertising, email marketing, website optimization, and content strategy tailored to small business needs.
Do you work with businesses outside New York and Silicon Valley?
Yes, while based in New York and Silicon Valley, we work with clients nationwide through virtual consultations and remote implementation of marketing strategies.
What industries do you typically work with?
We have experience across diverse sectors including e-commerce, education technology, non-profits, healthcare, and creative industries through our work with startups and small businesses.
How do you measure marketing campaign success?
We track key performance indicators like conversion rates, ROI, website traffic growth, and engagement metrics while providing regular reporting to demonstrate campaign effectiveness.
Can you help with both strategy and implementation?
We offer full-service support from strategy development to implementation guidance, working either as your dedicated marketing team or collaborating with your existing staff.
