Addison Marketing

Business Details

Your Trusted Partner for B2B Tech Marketing Solutions

At Addison Marketing, we specialize in crafting engaging content and integrated marketing strategies tailored for B2B tech companies. With over 80 years of combined expertise in digital marketing and content development, we transform challenges into growth opportunities, driving revenue and enhancing market presence. Our approach combines data-driven insights with innovative strategies to deliver impactful results. We focus on hands-on execution, technical expertise, and personalized service, ensuring clients receive scalable solutions aligned with their business objectives. Our team prioritizes client satisfaction through transparent communication, adherence to budgets, and a commitment to staying ahead of marketing trends.

By maintaining a lean, in-house team and avoiding outsourcing, we guarantee consistent quality and strategic alignment. Our founders bring decades of experience working with startups to Fortune-10 companies, offering a unique blend of agility and enterprise-grade strategy. We specialize in B2B tech marketing, content creation, brand positioning, and sales enablement, with a proven track record of delivering measurable business transformations.

Services

Fractional CMO Services Executive Events Brand Workshops HubSpot Implementation Integrated Campaigns Content Creation Sales Enablement SEO Research Competitive Analysis Marketing Strategy

Highlights and features

We offer 80+ years of combined B2B tech marketing expertise.
Our 100% in-house team ensures consistent quality and strategic alignment.
We specialize in lean marketing strategies for resource-constrained teams.
We provide hands-on execution without outsourcing or interns.
We focus on measurable business outcomes through data-driven insights.

What people say

Delivered scalable marketing strategy Refined our message Easy to work with Driving tech innovation Measurable business transformation

Website

Update Listing

Services

Fractional CMO Services

We provide executive-level marketing leadership tailored to growing tech companies. Our fractional CMO services combine startup agility with enterprise-grade strategy to architect revenue-driven marketing ecosystems. With 15+ years of experience scaling startups, we deliver lean marketing frameworks that align brand narrative, technology, and business objectives. Our approach focuses on creating scalable systems that transform fragmented efforts into unified growth engines.

Brand Workshops

Our brand workshops develop cohesive market narratives for B2B tech companies. Through strategic messaging frameworks, we help businesses articulate their unique value proposition and establish thought leadership. The three-part series covers brand positioning, messaging architecture, and narrative alignment to create consistent communication across all touchpoints. This service ensures brands stand out in competitive markets through differentiated storytelling.

Content Creation

We produce targeted content for B2B tech audiences across multiple formats. Our 100% in-house team creates SEO-optimized blog posts, case studies, email campaigns, and landing pages that drive engagement and conversions. Content strategies are tailored to specific markets including the US, Canada, Germany, and Nordic countries. Each piece is strategically crafted to align with brand voice and market objectives while maintaining cultural relevance.

HubSpot Implementation

We optimize marketing operations through HubSpot implementation and workflow automation. Our services include CRM integration, marketing technology stack assessment, and creation of automated systems that reduce manual tasks. By streamlining processes and implementing clear reporting, we help teams focus on strategic initiatives while improving efficiency. The approach emphasizes data-driven decision making and continuous optimization for measurable results.

Integrated Campaigns

Our integrated campaigns combine SEO, social media, email marketing, and content strategies into cohesive marketing efforts. Through cross-channel analytics and quarterly performance reviews, we ensure consistent brand messaging while maximizing reach and engagement. Campaigns are tailored to company size, growth stage, and competitive landscape to deliver precision-targeted strategies that drive measurable business outcomes.

People

Alison Harris

Co-Founder and Marketing Architect

Alison brings 35+ years of B2B tech marketing experience, specializing in SEO and digital strategy. She pioneers problem-solving content approaches that drive organic growth and has worked with over 100 startups globally. Her expertise spans content development, brand positioning, and sales enablement.

Frances Mann-Craik

Founder and Chief Advisor

Frances offers 40+ years of high-tech marketing experience, focusing on customer-led growth strategies. A Silicon Valley native, she has built brands for Fortune-10 companies and startups, emphasizing strategic alignment between business objectives and marketing initiatives.

Questions

What makes Addison Marketing unique for B2B tech companies?

We combine 80+ years of B2B tech marketing experience with hands-on execution. Our in-house team avoids outsourcing, ensuring quality control while delivering lean, results-driven strategies tailored to tech startups and scaling organizations.

Do you work with companies outside the tech industry?

While our expertise centers on B2B tech, we've successfully worked with clients across various sectors including healthcare, cybersecurity, and nonprofit organizations, adapting our strategies to specific market needs.

How do you handle international marketing strategies?

We develop content strategies tailored to specific markets including the US, Canada, Germany, UK, Nordic countries, and Eastern European markets, ensuring cultural relevance and strategic alignment.

What's your approach to marketing automation?

We implement HubSpot solutions and workflow automation that reduce manual tasks while maintaining personalized communication. Our systems track marketing ROI and integrate seamlessly with sales processes for maximum efficiency.

How do you measure campaign success?

We use data-driven insights with cross-channel analytics, quarterly strategic reports, and continuous optimization. Our focus remains on measurable business outcomes aligned with specific growth objectives and competitive landscapes.