Business Details
37 Years
experience
Your Strategic Marketing Partner in Chicago
Zar Marketing is a full-service marketing and advertising communications firm with over 35 years of experience. Our expertise spans strategic planning, corporate identity, international marketing, creative development, advertising, branding, public relations, and sales promotion. We integrate modern web and email strategies with traditional advertising collateral and tradeshow support to create comprehensive marketing plans tailored to client needs. Our team has managed regional, national, and international tradeshows, internal expositions, incentive travel programs, and themed corporate exhibits. With a specialized focus on the graphic arts industry, we serve clients across technology, industrial B2B, and B2C sectors.Our value-added campaigns have consistently increased sales and differentiated client offerings in competitive markets. We emphasize brand consistency through award-winning design partnerships and deliver measurable results through pre-show, during-show, and post-show tradeshow management. Our public relations services leverage targeted media placements and social media to amplify client visibility. With decades of experience, we combine industry-specific knowledge with cross-sector adaptability to meet evolving client demands.
Services
Tradeshow Management
Advertising Campaigns
Public Relations
Web Development
Graphic Design
Event Planning
Media Buying
Brand Strategy
Email Marketing
Exhibit Design
Details
- Year established: 1989
Highlights and features
- We offer 35+ years of experience in graphic arts marketing and B2B communications.
- Our full-service approach integrates digital and traditional strategies seamlessly.
- We specialize in tradeshow management with award-winning exhibit designs.
- Our public relations campaigns leverage targeted media and social outreach.
- We prioritize brand consistency through long-term design partnerships.
Services
Tradeshow Management
Zar Marketing provides end-to-end tradeshow solutions, from space selection and budgeting to exhibit design and post-show analysis. Our team handles logistics, promotional materials, and custom booth setups for events ranging from 10x10 booths to 37,500 sq. ft. exhibits. With decades of experience, we ensure seamless execution and measurable ROI for clients across industries.
Advertising Campaigns
We create award-winning advertising campaigns combining strategic media planning with creative execution. Services include print ads, digital marketing, and targeted placements in industry publications. Our 35-year track record includes successful campaigns for Rockwell International, Mitsubishi Imaging, and MAN Roland, focusing on brand differentiation and sales growth for B2B clients.
Public Relations
Our PR services focus on editorial placements, press releases, and social media strategies to enhance client visibility. We secure coverage in trade publications and coordinate press events, leveraging targeted outreach to highlight product launches, corporate news, and tradeshow participation. This approach builds credibility and industry authority for our clients.
Graphic Design
Partnering with Chicago's top design firm, we deliver consistent brand identities across all marketing materials. Our services include logo development, color palette creation, and cross-platform design for print and digital. This ensures cohesive messaging that aligns with client objectives while maintaining visual appeal and market relevance.
Web Development
We develop and manage websites optimized for user engagement and SEO performance. Services include content management, eNewsletter creation, and online marketing integration. Our approach combines technical expertise with creative design to build digital presences that reflect brand identity and drive customer interaction for businesses of all sizes.
People
Larry Zar
President
Larry Zar has over 35 years of experience in marketing, advertising, and public relations. He specializes in the graphic arts industry but serves diverse B2B and B2C clients. His expertise includes strategic planning, tradeshow management, and brand development. Larry combines traditional and digital strategies to create effective marketing solutions.
Questions
What industries do you specialize in?
While we specialize in the graphic arts industry, our clients span technology, industrial B2B, and B2C sectors. Our adaptable strategies allow us to serve diverse markets effectively.
Do you handle international tradeshow logistics?
Yes, we manage regional, national, and international tradeshows, including booth design, space negotiation, and cross-border logistics coordination for global events.
How do you measure marketing campaign success?
We use post-show evaluations, lead management tracking, and ROI analysis to assess effectiveness. Our strategies include measurable goals for brand visibility and sales performance.
Can you assist with both digital and print marketing?
We integrate digital strategies like web development and email marketing with traditional print advertising and tradeshow materials for comprehensive campaigns.
What sets your PR services apart?
Our PR approach combines targeted media placements with social media outreach, focusing on industry-specific publications and editorial opportunities to maximize client exposure.
