Business Details
Your Trusted Partner for Strategic Marketing Solutions
At MIOD, LLC, we are a full-service strategic marketing, communications, and media relations firm headquartered in Chicago. With over a decade of experience, we specialize in building integrated strategies that align with business objectives, drive engagement across every channel, and deliver meaningful results. Our collaborative, hands-on approach allows us to operate as an extension of our clients' teams, delivering work that is both thoughtful and actionable. We bring sharp strategy and bold creativity to complex, highly regulated industries, including healthcare technology, digital pharmacy, PBM solutions, payer, and retail IT. Our team of seasoned strategists, storytellers, and relationship-builders partner closely with clients to amplify their message and elevate their brand.We are recognized by leading industry organizations such as the American Marketing Association and the ANA Business Marketing Association for our commitment to excellence. Our success lies in our ability to combine core marketing, communications, and PR capabilities into tailored strategies that deliver real-world impact. We pride ourselves on our long-standing industry partnerships, which enhance the value we deliver to clients daily. Our approach is rooted in integrity, co-creation, and outcome-driven results, ensuring that every move we make ties directly to our clients' bottom lines. For us, innovation is about creating what's next for your brand, not chasing trends.
Services
Strategic Marketing
Media Relations
Social Media Marketing
Content Development
Industry Research
Highlights and features
- We offer over 10 years of experience in strategic marketing for complex industries.
- Our team includes seasoned strategists with proven success in healthcare and retail technology.
- We provide tailored strategies that align with your business objectives and market needs.
- Our collaborative approach ensures seamless integration with your internal teams.
- We deliver measurable results through data-driven campaigns and award-winning execution.
Associations and certifications
- American Marketing Association
- Association of Marketing and Communications Professionals
- ANA Business Marketing Association
Services
Strategic Marketing
We develop customized marketing strategies that align with business objectives and drive measurable growth. Our expertise spans brand positioning, demand generation, and go-to-market planning for complex industries. With a focus on healthcare IT, digital pharmacy, and retail technology, we create campaigns that build trust and deliver results. Our approach combines deep industry knowledge with data-driven insights to ensure your brand stands out in competitive markets.
Media Relations
Our media relations team secures high-impact coverage in top-tier publications to build credibility and awareness. We position company leaders as industry voices through targeted outreach and strategic storytelling. With relationships across business, healthcare, and technology media, we help clients earn placements in outlets like The Wall Street Journal, Forbes Health, and Modern Healthcare. Our campaigns drive visibility and support broader business goals.
Social Media Marketing
We create data-driven social media strategies to amplify your brand's online presence and engage target audiences. Our services include content creation, paid media campaigns, and analytics for platforms like LinkedIn, Facebook, and X/Twitter. Using tools like Hootsuite, we optimize campaigns for maximum impact, fostering loyalty and positioning your brand as an industry leader.
Content Development
We craft compelling content that resonates with stakeholders and drives business outcomes. Our team produces thought leadership articles, white papers, social media posts, and sales collateral tailored to your goals. By aligning content with audience needs, we ensure your marketing investments deliver measurable returns and support long-term growth across industries.
Industry Research
We maximize the impact of industry research by developing targeted campaigns that amplify insights and engage key influencers. Our approach combines strategic messaging with media outreach to ensure research findings reach the right audiences. We've partnered with firms like Forrester and Gartner to help clients achieve meaningful business outcomes through data-driven storytelling.
People
Tricia M. Spellman
Founder/CEO and Principal
Tricia Spellman brings 15+ years of experience in marketing and strategic partnerships across healthcare and retail technology. She has led initiatives for Amazon Pharmacy, Blue Cross Blue Shield, and HIMSS, driving revenue growth and brand elevation through innovative strategies.
Elizabeth Anderson
Senior Marketing Consultant
Elizabeth Anderson is a seasoned marketing strategist with expertise in brand development and global campaigns. She has led marketing efforts for HIMSS and Peoples Gas, delivering measurable outcomes in healthcare, energy, and technology sectors.
Jacqueline Bowman-Busato
Strategic Marketing Consultant
Jacqueline Bowman-Busato specializes in healthcare policy advocacy and stakeholder engagement. With 20 years of experience in EU health policy, she provides strategic insights for clients navigating complex regulatory environments.
Questions
What industries does MIOD specialize in?
We specialize in healthcare technology, digital pharmacy, PBM solutions, payer marketing, and retail IT, serving clients from emerging disruptors to established industry leaders.
How does MIOD approach client collaboration?
We operate as an extension of your team, prioritizing co-creation and transparency. Our collaborative approach ensures your goals and insights shape every strategy.
What sets MIOD apart from other marketing firms?
Our focus on complex industries, data-driven strategies, and long-standing industry partnerships deliver tailored solutions that drive measurable business impact.
Can MIOD help with global marketing initiatives?
Yes, we have experience expanding brand presence into EMEA and Asia-Pacific markets, leveraging our global network of industry connections.
How does MIOD measure campaign success?
We tie every strategy to your bottom line, using KPIs like revenue growth, media placements, and customer acquisition metrics to ensure accountability.
