Business Details
42 Years
experience
Trusted Hispanic Marketing Agency in Chicago
Hernandez & Garcia (H&G) has been a trusted leader in Hispanic consumer marketing for over four decades. Founded in 1984, our agency specializes in connecting brands with the Hispanic market through culturally relevant advertising, digital marketing, public relations, and strategic brand positioning. Our team combines deep cultural understanding with data-driven insights to create campaigns that resonate authentically with Hispanic audiences. Certified by the Illinois Unified Certification Program (DBE) and MBE/WMBE, we bring proven expertise in multicultural marketing, serving clients like Goya Foods, McDonald's Corporation, and the Illinois Lottery. With a focus on building long-term partnerships, we deliver customized solutions that drive measurable results.Our 37 years of experience and relationships with local communities, media, and cultural organizations enable us to amplify brand impact effectively. We prioritize client collaboration, ensuring every strategy aligns with specific business goals while maintaining cultural authenticity. Our success stems from a commitment to innovation, integrity, and understanding the evolving dynamics of the Hispanic market. By blending creativity with strategic planning, we help brands establish meaningful connections and achieve sustainable growth in this vital demographic.
Services
Multicultural Advertising
Digital Marketing
Content Creation
Brand Strategy
Market Research
Details
- Year established: 1984
Highlights and features
- We offer 37 years of specialized expertise in Hispanic market dynamics.
- Our culturally authentic campaigns deliver measurable brand growth.
- We provide customized strategies tailored to your specific business needs.
- Our team maintains deep relationships with Hispanic media and communities.
- We combine data-driven insights with creative excellence for impactful results.
Associations and certifications
- Illinois Unified Certification Program (IL UCP)
- MBE/WMBE Certified
What people say
Authentic dedication
Professional and reliable
Maximize brand exposure
Creative solutions
Deep market understanding
Services
Multicultural Advertising
Our multicultural advertising creates targeted campaigns that resonate with Hispanic audiences. We blend cultural insights with market trends to develop messages that feel authentic and engaging. Clients benefit from increased brand visibility and stronger connections within the Hispanic community through strategic media placement and creative storytelling.
Digital Marketing
We design digital marketing strategies that connect brands with Hispanic consumers online. Our approach combines culturally relevant content with platform-specific tactics to maximize engagement. Clients gain a stronger digital presence and improved conversion rates by reaching audiences where they spend time online.
Brand Strategy
Our brand strategy services align business goals with Hispanic market values. We analyze consumer behavior to create positioning that feels authentic and compelling. Clients receive strategic roadmaps that enhance brand loyalty and ensure long-term relevance within this growing demographic through research-driven planning.
Market Research
We conduct in-depth market research to uncover Hispanic consumer trends and preferences. Our analysis includes cultural nuances, purchasing behaviors, and media consumption patterns. Clients gain actionable insights that inform smarter marketing decisions and help create campaigns that resonate more effectively with target audiences.
Content Creation
Our content creation team produces culturally relevant material that speaks directly to Hispanic audiences. We craft messages that maintain brand voice while respecting cultural context. Clients receive compelling content across formats that drives engagement and strengthens brand relationships through authentic storytelling.
People
Margarita Garcia
Co-Founder
Margarita Garcia is a pioneer in Hispanic marketing with 37 years of experience. She has built strong relationships with local communities and media, creating culturally resonant campaigns that drive brand success through strategic insights and authentic engagement.
Maritza Hernandez
Co-Founder
Maritza Hernandez brings decades of expertise in Hispanic consumer behavior and public relations. Her creative approach to multicultural marketing has helped major brands connect with Hispanic audiences through innovative campaigns and community-focused strategies that deliver measurable results.
Questions
What makes H&G different from other marketing agencies?
Our deep cultural understanding and 37 years of experience in Hispanic marketing create authentic campaigns that resonate with audiences.
Which industries do you work with?
We serve diverse sectors including food, insurance, entertainment, sports, law, and non-profits through tailored marketing strategies.
How do you measure campaign success?
We use data-driven insights and market research to track engagement, brand growth, and ROI for measurable results.
Do you work with national brands?
Yes, we've partnered with major corporations like Goya Foods and McDonald's Corporation for effective Hispanic outreach.
What services do you offer?
We provide multicultural advertising, digital marketing, content creation, brand strategy, and market research services.
