Business Details
43 Years
experience
Your Trusted Partner in Sponsorship & Cause Marketing
Founded in 1983 by Ralph Howard Hansen Jr., Pegasus Promotions has established itself as a pioneer in sponsorship acquisition and cause marketing. Our expertise stems from decades of experience in motorsports and corporate partnerships, beginning with our work for the Paul Newman-Carl Haas Indy Car Team. We have cultivated relationships with industry leaders like Eli Lilly, McDonald's, and Coca-Cola, developing innovative strategies that align brands with impactful causes. Our team's deep understanding of sponsorship dynamics has enabled us to raise hundreds of millions of dollars for corporate clients and charitable organizations alike.Through cause marketing campaigns spanning over 25 years, we've generated tens of millions for foundations including the American Foundation for Suicide Prevention and Newman's Own Foundation. Our approach combines strategic vision with personal relationships, exemplified by the 'Kmart concept' - a groundbreaking retail sponsorship model still used globally. With a commitment to integrity and results-driven solutions, we continue to deliver value through tailored sponsorship programs and corporate social responsibility initiatives that create lasting impact.
Services
Sponsorship Acquisition
Cause Marketing
Corporate Partnerships
Event Marketing
Brand Strategy
Details
- Year established: 1983
Highlights and features
- We offer 40+ years of motorsports marketing expertise
- Our team developed the groundbreaking Kmart sponsorship model
- We've raised over $400 million in sponsorships since 1983
- Our cause marketing campaigns benefit 20+ major charities
- We maintain personal relationships with industry leaders
Services
Sponsorship Acquisition
We develop strategic corporate sponsorships through our extensive industry network and proven methodologies. Our team identifies mutually beneficial partnerships that enhance brand visibility while delivering measurable ROI for both sponsors and sponsored entities. With decades of motorsports experience, we create tailored programs that align brand values with target audiences.
Cause Marketing
Our cause marketing initiatives connect corporations with charitable organizations to create impactful social responsibility programs. We design campaigns that generate revenue for causes while enhancing brand reputation through authentic community engagement and measurable social impact strategies.
Corporate Partnerships
We build strategic business relationships that drive mutual growth through shared resources and expertise. Our approach focuses on creating value-driven partnerships that align with organizational goals while expanding market reach and enhancing brand credibility through collaborative initiatives.
Event Marketing
We create immersive brand experiences through motorsports and special events that engage target audiences. Our event strategies combine live activations with digital integration to maximize brand exposure and create lasting consumer connections through memorable experiences.
Brand Strategy
Our brand strategy services develop comprehensive marketing roadmaps that align business objectives with market opportunities. We analyze brand positioning, competitive landscapes, and consumer insights to create cohesive strategies that drive long-term brand growth and market differentiation.
People
Ralph H. Hansen
President and CEO
Founder with 50+ years in motorsports marketing, developed the Kmart sponsorship model, raised $400M+ in sponsorships, and pioneered cause marketing campaigns benefiting major charities while maintaining industry leadership since 1983.
Rick Sceery
Senior Executive
Sports marketing expert with 30+ years experience managing NFL, NHL, and NASCAR partnerships, securing millions in sponsorships for Kmart Racing and Walgreen Racing while developing innovative retail promotion strategies that set industry benchmarks for sports partnerships.
Michael R. Swearingen
Managing Director
Healthcare marketing leader with global experience in strategic advocacy and policy development, creating international medical education programs and diabetes awareness initiatives while building brand strategies across six continents through thought leadership engagement.
Jim Lamie
Sponsorship Consultant
25-year Gillette veteran with expertise in global brand marketing, developed multicultural strategies for Duracell and Oral-B, established global marketing best practices, and led cross-functional integration of corporate scale programs while maintaining strategic licensing leadership.
William Hansen
Director of Sponsorship
Trackside representative with 25+ years creating sponsorship programs that support corporate growth, specializing in executive relationship management and employee engagement strategies that align sponsorship initiatives with company culture and business objectives.
Questions
What industries does Pegasus Marketing specialize in?
We primarily work in motorsports and corporate cause marketing, with extensive experience in automotive racing sponsorships and charity partnership programs across various industries.
How does your sponsorship acquisition process work?
We leverage our industry relationships and proven methodologies to identify opportunities, develop tailored proposals, and negotiate partnerships that align brand objectives with sponsorship assets.
What makes your cause marketing different?
Our approach combines strategic brand alignment with measurable social impact, creating campaigns that generate revenue for causes while enhancing corporate reputation through authentic engagement.
Can you help with international marketing efforts?
Yes, our team has global experience implementing programs across six continents, adapting strategies to different markets while maintaining consistent brand messaging and objectives.
What's your success measurement process?
We use comprehensive analytics tracking brand exposure, revenue generation, and social impact metrics to evaluate campaign effectiveness and optimize future initiatives.
