Business Details
Trusted Retail Representation Experts
Founded in 1997, Contemporary Marketing has built a reputation as a trusted partner for product representation in the retail sector. Our team combines decades of industry experience with a deep understanding of evolving retail dynamics to deliver tailored solutions for vendors and retailers alike. We specialize in strengthening key account relationships through strategic merchandising, promotional planning, and data-driven insights that drive growth. Our national presence and localized approach enable us to bridge the gap between manufacturers and major retail chains, ensuring mutually beneficial partnerships. With offices strategically located near key retail headquarters, we provide hands-on support for national account management, market research, and supply chain optimization. Our proprietary software solutions offer real-time data tracking to help clients make informed decisions and adapt to market trends.By maintaining a dedicated sales force and leveraging our extensive network, we help brands maximize shelf space and consumer engagement across Food, Drug, and MASS channels. Our commitment to innovation is exemplified by our Turn Key Program, which creates recurring value propositions for retailers and consumers. Through corporate presentations, trend analysis, and packaging design expertise, we position our clients for long-term success in competitive markets. Our back-end support team ensures seamless vendor onboarding and accurate point-of-sale reporting for all retail partners. With a focus on building lasting relationships, we continue to evolve alongside the retail landscape to meet the needs of our clients.
Services
National Account Representation
Promotional Planning
Sales Trend Tracking
Trade Show Representation
Market Research Analysis
Product Literature Development
Packaging Design Consultation
Retailer Data Tracking
Corporate Presentations
Vendor Coordination
Highlights and features
- We offer 28+ years of specialized expertise in retail product representation
- Our team includes seasoned professionals from all levels of sales and marketing management
- We maintain a national presence with strategically located regional offices
- Our proprietary software provides real-time data tracking and account-specific insights
- We implement innovative Turn Key Programs for recurring retail value propositions
Services
National Account Representation
We provide comprehensive representation for consumer products across major retail chains. Our team works directly with national accounts to secure optimal product placement and negotiate favorable terms. Through our established relationships with key buyers, we help brands navigate the complex retail landscape and achieve market penetration.
Promotional Planning
Our promotional planning services develop targeted campaigns to boost product visibility and sales. We create customized strategies that align with retailer objectives and consumer trends. This includes seasonal promotions, special offers, and coordinated marketing efforts that drive customer engagement and increase brand awareness across multiple retail channels.
Market Research Analysis
We conduct in-depth market research and competitive analysis to identify growth opportunities. Our team tracks consumer behavior patterns, emerging trends, and competitor activities to inform strategic decisions. This data-driven approach helps clients optimize their product offerings and positioning to better meet market demands and outperform competitors.
Trade Show Representation
Our trade show services connect vendors with key industry decision-makers through strategic event participation. We facilitate product demonstrations, broker new retail partnerships, and gather market intelligence at major industry events. This exposure helps brands build relationships with potential retail partners and stay ahead of industry developments.
Packaging Design Consultation
We offer expert guidance on packaging design that captures consumer attention and meets retail requirements. Our consultants evaluate shelf appeal, messaging effectiveness, and compliance with retailer specifications. By optimizing product presentation, we help brands create packaging that drives impulse purchases and maintains consistent brand identity across retail environments.
People
Michael Okun
President/CEO
With over 25 years in retail representation, Michael leads Contemporary Marketing's strategic direction. He has built lasting relationships with major retailers and developed innovative programs that drive vendor success.
Al Fleishman
VP of Business Development
Al specializes in expanding market opportunities for emerging brands. His expertise in Food, Drug, and MASS channels has helped numerous vendors achieve national retail distribution and sustainable growth.
Adam Kroeger
Vice President of Sales
Adam oversees sales operations with a focus on strategic account management. His team ensures vendors receive optimal representation through tailored approaches to different retail segments and market conditions.
Gina Imbrogno
Vice President of Sales
Gina brings extensive experience in retail merchandising and promotional strategy. She works closely with vendors to develop effective market entry plans and optimize product positioning across multiple retail environments.
Sharon Rey
CFO
Sharon manages financial operations with a focus on supporting business growth. Her financial expertise ensures the company maintains strong fiscal health while investing in resources that benefit client representation.
Questions
What retail channels does Contemporary Marketing specialize in?
We specialize in Food, Drug, and MASS retail channels, working with major chains like Walmart, Walgreens, CVS, and Target.
How does Contemporary Marketing help brands grow?
We strengthen retailer-vendor relationships through strategic merchandising, promotional planning, and data-driven market analysis to increase shelf space and sales.
What regions does Contemporary Marketing operate in?
We maintain offices in Chicago (IL), Freedom (WI), Lady Lake (FL), and Cumming (GA) to serve clients nationwide.
What is the Turn Key Program?
Our Turn Key Program offers periodic special purchases and promotions to create recurring customer traffic and additional sales opportunities for retailers.
How does Contemporary Marketing track retail performance?
We use proprietary software solutions to provide real-time point-of-sale data tracking and account-specific analytics for our retail partners.
