Business Details
38 Years
experience
Your Trusted Retail Sales & Marketing Partner in Destin, FL
Active Marketing Group has been building strategic relationships between suppliers and retailers for over 34 years. Our selective approach to brand partnerships ensures dedicated focus on each client's success, combining data-driven insights with category management expertise. We operate as an extension of our clients' teams, prioritizing transparency and integrity in all collaborations. Our proven broker model addresses unmet market needs through personalized account management and innovative merchandising strategies. With extensive experience in both traditional and digital commerce, we deliver tailored solutions for product development, market entry, and sustained growth across North America. 
Services
Retail Sales Strategy
Brand Development
Market Analysis
Product Launch Support
Digital Commerce Optimization
Category Management
Competitive Analysis
Merchandising Solutions
Details
- Year established: 1988
Highlights and features
- We offer 34+ years of specialized experience in supplier-retailer relationship management
- Our selective brand partnerships ensure dedicated focus and personalized service
- We implement data-driven strategies using advanced analytics platforms and syndicated data
- Our team includes industry veterans with 100+ combined years of retail market expertise
- We maintain integrity through transparent collaboration with all business partners
What people say
Strategic expertise
Market knowledge
Growth results
Personalized service
Successful partnerships
Services
Retail Sales Strategy
Developing customized sales strategies that align with retailer requirements and market trends. Our approach combines syndicated data analysis with hands-on account management to optimize product placement and sales performance. We focus on creating sustainable growth through strategic partnerships and market-specific insights.
Brand Development
Creating compelling brand identities and product positioning strategies that resonate with target consumers. Our services include packaging design, market positioning, and brand messaging tailored to specific retail environments. We help brands establish strong market presence through strategic development initiatives.
Market Analysis
Utilizing advanced analytics tools to extract actionable market insights that drive business decisions. Our analysis covers consumer trends, competitive landscapes, and sales performance metrics. This data-driven approach helps clients make informed strategic decisions for market expansion and product optimization.
Product Launch Support
Comprehensive support for new product introductions including go-to-market planning, retailer presentations, and merchandising strategies. We develop customized launch plans that maximize product visibility and consumer engagement while ensuring alignment with retailer requirements and market demands.
Digital Commerce Optimization
Enhancing online sales performance through listing optimization, digital merchandising, and e-commerce platform management. Our services improve product visibility and conversion rates across digital retail channels while maintaining brand consistency and strategic market positioning.
People
Todd Grisoff
President
Todd leads Active Marketing Group with extensive industry experience, guiding strategic direction and fostering key partnerships that drive client success across North American markets.
Jason Shrewsbury
VP / Non Consumables
Jason manages non-consumable product categories with deep market knowledge, developing strategic sales approaches that deliver consistent growth for client brands.
Cheri Hawes
Finance Manager
Cheri oversees financial operations with precision, ensuring fiscal responsibility and strategic financial planning that supports the company's growth objectives.
Margie Smiley
WalMart & Sam's Club Sales Manager
Margie specializes in major retail account management, leveraging extensive relationships to secure optimal product placement and sales performance for client brands.
Paul Schraber
Midwest Sales Manager
Paul leads sales initiatives in the Midwest region, combining market insights with strategic account management to maximize client brand performance.
Questions
What services does Active Marketing Group offer?
We provide retail sales strategy, brand development, market analysis, product launch support, and digital commerce optimization services for consumer product brands.
How long has Active Marketing Group been in business?
We've been building supplier-retailer relationships since 1988, with our leadership team possessing 100+ combined years of retail market experience.
Which geographic markets do you serve?
We specialize in the US and Canadian markets with extensive retailer relationships across both countries.
What industries do you work with?
We serve multiple categories including grocery, personal care, baby products, pet care, and seasonal goods with specialized expertise in each sector.
How do you measure success for client brands?
We track success through measurable outcomes like market share growth, retail expansion, and sales performance improvements as demonstrated in our success stories.
