Lucid is an Addy Award-winning, full-service, data-driven marketing and advertising agency. Lucid's approach to logo design involves incorporating three relevant elements to create a unique mark. With Hanto + Clarke's logo, we used Don Hanto's and Mike Clarke's initials along with a dimensional rendering of a construction beam to represent the industry, and we combined them to form a striking icon.
Hanto + Clarke, general contractors who provide design-build services for commercial spaces, needed a conceptual collateral piece to showcase the scope and quality of their work. Beautiful photography supported by micro copy and creative headlines across three double-page spreads brought the firm's vision to life in a compelling brochure. At Lucid, we incorporate three elements into every logo we design to ensure that it is unique to your brand.
For Coyle Institute's icon, caring hands representing Dr. Coyle, a woman with open arms demonstrating she is pain free and living her best life and a tulip representing femininity were all cleverly combined to showcase the mission of Coyle Institute.
Hanto + Clarke, general contractors who provide design-build services for commercial spaces, needed a conceptual collateral piece to showcase the scope and quality of their work. Beautiful photography supported by micro copy and creative headlines across three double-page spreads brought the firm's vision to life in a compelling brochure. At Lucid, we incorporate three elements into every logo we design to ensure that it is unique to your brand.
For Coyle Institute's icon, caring hands representing Dr. Coyle, a woman with open arms demonstrating she is pain free and living her best life and a tulip representing femininity were all cleverly combined to showcase the mission of Coyle Institute.
Services
Our Story
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President Mike Morse had a vision when he set up shop in 2006: help local clients create advertising campaigns that increased brand worth.
Lucid Advertising quickly expanded with a national footprint to a full service traditional and digital marketing agency.
With more than 12 years behind us, we have the experience to know what works.
At Lucid Advertising, our focus is always on the solution to the marketing problems you face and getting you maximum Return on Investment.
Lucid Advertising quickly expanded with a national footprint to a full service traditional and digital marketing agency.
With more than 12 years behind us, we have the experience to know what works.
At Lucid Advertising, our focus is always on the solution to the marketing problems you face and getting you maximum Return on Investment.
Meet the Team
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The secret of Lucid is no real secret: It's the people.
Mike Morse went out and hired really great people - creative, professionals who love what they do, know what they're doing, and are a joy to work with.
And when we all work together, "great" becomes "exceptional."
If it sounds simple, it's not.
Staffing an agency with friendly experts who play well with others is next to impossible, which is why agencies like Lucid are rare.
But we're here and we're eager to work with you.
Mike Morse, President, Founder and Creative Director, has over 26 years in the advertising business bringing brands to life and making a difference for clients where it counts - their bottom line.
Mike Morse went out and hired really great people - creative, professionals who love what they do, know what they're doing, and are a joy to work with.
And when we all work together, "great" becomes "exceptional."
If it sounds simple, it's not.
Staffing an agency with friendly experts who play well with others is next to impossible, which is why agencies like Lucid are rare.
But we're here and we're eager to work with you.
Mike Morse, President, Founder and Creative Director, has over 26 years in the advertising business bringing brands to life and making a difference for clients where it counts - their bottom line.
Testimonials
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Lucid Advertising is an amazing company.
Their workforce, their team that they have are just phenomenal people.
I had the wonderful opportunity of actually meeting them when I first came here and got in practice in 2004.
I was in private practice as a new urogynecologist in the area, and back then, the plan and the whole paradigm was to create a website and use that website to do your marketing.
Well, for about eight and a half years, I was in private practice and working with Lucid Advertising to really kind of create my website and my brand, and we actually made videos at that time that we still use today, these My Hormone videos that they worked with.
Their workforce, their team that they have are just phenomenal people.
I had the wonderful opportunity of actually meeting them when I first came here and got in practice in 2004.
I was in private practice as a new urogynecologist in the area, and back then, the plan and the whole paradigm was to create a website and use that website to do your marketing.
Well, for about eight and a half years, I was in private practice and working with Lucid Advertising to really kind of create my website and my brand, and we actually made videos at that time that we still use today, these My Hormone videos that they worked with.
We’re Hiring: Account Coordinator
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The agency account coordinator provides administrative and customer service support to account executives and head of the department.
They assist in the day-to-day administration of marketing and advertising initiatives to attract potential customers and retain existing ones for the agency's clients.
This includes maintaining a high level of awareness with client activities, detail-oriented program and project management and professional communication with key client contacts as needed.
While the majority amount of time will be spent on the administration side of the account business, this is a steppingstone to the many duties of an account executive.
They assist in the day-to-day administration of marketing and advertising initiatives to attract potential customers and retain existing ones for the agency's clients.
This includes maintaining a high level of awareness with client activities, detail-oriented program and project management and professional communication with key client contacts as needed.
While the majority amount of time will be spent on the administration side of the account business, this is a steppingstone to the many duties of an account executive.
Online Reputation Management
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Customer reviews have an unprecedented power to drive a person's perception, either positively or negatively.
Have you checked in on your reviews recently?
If the answer is no, let Lucid Advertising handle this important task for you.
Our team members are experts at reputation management, driving positive reviews and mediating negative ones.
With the control customer feedback has over where your business goes, online reputation management should not be left to chance.
According to Forbes, 90% of consumers say online reviews influence their buying decisions.
Have you checked in on your reviews recently?
If the answer is no, let Lucid Advertising handle this important task for you.
Our team members are experts at reputation management, driving positive reviews and mediating negative ones.
With the control customer feedback has over where your business goes, online reputation management should not be left to chance.
According to Forbes, 90% of consumers say online reviews influence their buying decisions.
Reviews
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