Business Details
50+ Years
experience
Your Trusted Marketing Partner in Pensacola, FL
We are a multi-disciplined marketing agency based in Pensacola, Florida, formed through the 2024 merger of the Appleyard Agency (established in 1959) and Duncan McCall Advertising. Our team combines decades of experience with innovative strategies to deliver marketing, branding, media planning, public relations, and creative services. We specialize in crafting compelling narratives that resonate across digital and traditional platforms, supported by in-house video production, web development, and social media expertise.Our sustained success stems from collaborative partnerships with clients across financial institutions, healthcare, hospitality, retail, and tourism sectors. With a legacy of pioneering firsts in Northwest Florida's advertising industry, we maintain a commitment to community growth through partnerships addressing education, poverty, and homelessness. Our approach blends creativity with measurable results, ensuring clients receive tailored solutions that reflect their unique brand identity and business goals.
Services
Video Production
Social Media Management
Web Development
Brand Development
Media Planning
Details
- Year established: 1959
Highlights and features
- We have over 60 years of combined experience in marketing and advertising.
- Our in-house production studio handles all aspects of video and digital content creation.
- We work as partners with clients to develop customized marketing strategies.
- Our team serves diverse industries including healthcare, finance, and tourism.
- We maintain long-term client relationships through consistent, high-impact performance.
Services
Video Production
Our in-house production studio delivers award-winning video content tailored to your brand's messaging needs. We handle concept development, filming, and post-production editing to ensure your story resonates across platforms. Clients benefit from strategic timing and placement recommendations for maximum audience engagement.
Web Development
We create custom websites that reflect your brand identity while optimizing user experience and functionality. Our development process includes responsive design for mobile compatibility and integration with marketing tools. Each site receives ongoing support to maintain performance and security standards.
Brand Development
Our team crafts distinct brand identities through strategic positioning and visual storytelling. We develop cohesive messaging frameworks that align with business objectives while ensuring consistency across all marketing channels. This process includes market research and competitor analysis to identify unique value propositions.
Media Planning
We design data-driven media plans that maximize advertising effectiveness across traditional and digital platforms. Our approach combines audience targeting with budget optimization to achieve campaign goals. Continuous performance monitoring ensures timely adjustments for improved ROI.
Social Media Management
Our dedicated team manages social media campaigns that build brand awareness and customer loyalty. Services include content creation, paid advertising, and analytics reporting to track engagement metrics. We develop platform-specific strategies that align with overall marketing objectives.
People
Dick Appleyard
President
With decades of leadership in Pensacola's advertising industry, Dick Appleyard guides strategic direction while maintaining the agency's founding principles of creativity and client partnership.
Leslie Appleyard Ryan
Vice President
Leslie Appleyard Ryan oversees client relations and business development, leveraging extensive experience in marketing strategy to strengthen long-term client partnerships across multiple industries.
Bryan McCall
Vice President
Bryan McCall specializes in media planning and buying, bringing strategic expertise to campaign execution while ensuring alignment with client business objectives and market trends.
Michael Duncan
Production Director
Michael Duncan leads video production operations, overseeing technical execution and creative direction for broadcast and digital content that meets the highest industry standards.
Chitra Carroll
Art Director
Chitra Carroll shapes visual storytelling through innovative design solutions, ensuring brand consistency across print, digital, and multimedia platforms while mentoring creative team members.
Questions
What services does Appleyard Duncan McCall offer?
We provide marketing strategy, branding, video production, web development, social media management, and media planning services tailored to diverse business needs.
How is your agency different from other marketing firms?
Our combination of local expertise, in-house production capabilities, and long-term client partnerships enables personalized service with measurable business impact.
Which industries do you work with?
We serve financial institutions, healthcare providers, tourism organizations, restaurants, retail businesses, and economic development groups in Northwest Florida.
What community initiatives do you support?
We actively partner with local organizations addressing homelessness, poverty, and early childhood education through pro bono services and community engagement.
What sets your video production apart?
Our in-house studio combines award-winning creative direction with strategic placement planning to ensure your message reaches the right audience effectively.
