Business Details
10 Years
experience
Expert Marketing Solutions in Valparaiso, FL
Founded in 2016 by Shantelle Dedicke, our agency embodies the values of integrity, hard work, and storytelling instilled by our namesakes, Frances and Roy Warner. With over a decade of combined experience in hospitality management and destination marketing, our team delivers personalized branding solutions grounded in authenticity and strategic differentiation. We specialize in uncovering unique brand narratives and leveraging them to create competitive advantages through tailored marketing strategies. Our commitment to excellence is reflected in our 50+ years of collective industry experience, 5,000+ completed projects, and recognition through awards such as the Florida Public Relations Association's Communicator of the Year.Guided by core principles like 'Family First' and 'Never Settle for Less Than Your Best,' we maintain a client-centric approach that prioritizes long-term relationships and measurable results. Our multidisciplinary team combines creative innovation with technical expertise to execute comprehensive campaigns across strategy, design, media, and digital platforms.
Services
Brand Strategy
Creative Design
Media Relations
Digital Marketing
Event ROI Analysis
Details
- Year established: 2016
Highlights and features
- 50+ years of combined industry experience across diverse sectors
- Award-winning team with ADDY and Florida PR Association recognitions
- Personalized approach combining strategic planning and creative execution
- Proven track record with 5,000+ successful projects completed
- Commitment to core values ensuring ethical, client-focused service
Associations and certifications
- ADDY Award
- Florida Public Relations Association Image Awards
What people say
Outstanding professionalism
Creative and responsive team
Personalized marketing solutions
Measurable business growth
Exceptional client support
Services
Brand Strategy
Our brand strategy services develop comprehensive marketing frameworks tailored to each client's unique identity. We conduct market analysis, competitive research, and audience segmentation to create actionable plans that align with business objectives. Our approach combines creative storytelling with data-driven insights to establish clear brand positioning and messaging strategies that drive long-term growth.
Creative Design
From logo creation to multimedia assets, our design team crafts visually compelling brand identities. We develop cohesive visual systems including typography, color palettes, and graphic elements that reflect brand values. Our designers produce print and digital materials ranging from business collateral to social media graphics, ensuring consistent brand representation across all touchpoints.
Media Relations
Our media relations experts build strategic connections with industry influencers and press outlets. We develop press campaigns, manage media outreach, and monitor brand coverage to enhance public perception. The team creates compelling narratives through press releases, media kits, and story pitches that position clients as industry leaders while maintaining proactive crisis communication strategies.
Digital Marketing
We create integrated digital marketing solutions including website development, SEO optimization, and social media management. Our team implements targeted online advertising campaigns, email marketing strategies, and analytics tracking systems. The digital division focuses on building engaging online communities while optimizing digital assets for maximum conversion and brand visibility across platforms.
Event ROI Analysis
This service evaluates the effectiveness of marketing events through comprehensive performance metrics. We track audience engagement, lead generation, and conversion rates to measure event success against business goals. Our analysis includes post-event reporting with actionable insights for improving future marketing initiatives and maximizing return on investment for client events.
People
Shantelle Dedicke
President & CCO
Founded Frances Roy Agency in 2016 after successful career in hospitality marketing. Holds Master of Advanced Studies in Sustainable Tourism from Arizona State University. Certified Meeting Professional with expertise in brand authenticity and strategic differentiation.
Hillaree Somerville
Senior Director of Communications
First employee at Frances Roy Agency, promoted to Senior Director after demonstrating leadership in PR and social media strategy. University of West Florida graduate with specialization in public relations. Recognized with multiple industry awards including Florida PR Association's President's Award.
Janae Erickson
Senior Director of Design
Award-winning graphic designer with over 10 years experience in visual storytelling. Leads design team in creating brand identities and multimedia assets for clients like Audubon Florida. Holds BFA from University of Central Florida and specializes in brand identity creation.
Kelsey Doar
Marketing Director
Marketing Director with MBA from Louisiana State University Shreveport. Manages account strategy and content creation for nonprofit and corporate clients. Specializes in social media strategy and business development with experience across multiple industry sectors.
Nicole Malley
Manager of Digital Strategy
Digital strategy leader with background in political science and public law. Develops comprehensive digital campaigns and manages online presence for key clients. Graduated from University of California San Diego and brings analytical approach to creative marketing solutions.
Questions
What marketing services do you offer?
We provide four core services: Brand Strategy, Creative Design, Media Relations, and Digital Marketing, along with specialized solutions like event ROI analysis and nonprofit marketing.
How do you approach client projects?
Our six-step process includes discovery, planning, creation, implementation, analysis, and continuous improvement to ensure strategies evolve with client needs and market changes.
Which industries do you serve?
We work with diverse clients including nonprofits, hospitality businesses, arts organizations, and local government entities across Northwest Florida and beyond.
What makes your agency different?
Our unique combination of storytelling expertise, strategic planning, and personalized service creates authentic brand experiences that deliver measurable business results.
How do you measure marketing success?
We use comprehensive analytics tracking, ROI analysis, and regular performance reporting to demonstrate tangible results aligned with each client's specific business objectives.
Can you help with nonprofit marketing?
Yes, we have extensive experience with nonprofit organizations, including event planning, grant writing support, and targeted campaigns that increase community engagement and donations.
