Business Details
35 Years
experience
Senior Marketing Solutions in Downers Grove, IL
Established in 1991, Coming of Age is a full-service marketing agency specializing in connecting brands with the 50+ demographic. With over two decades of experience, we have cultivated a deep understanding of the unique needs, values, and purchasing behaviors of aging audiences. Our team of experts combines strategic planning, creative excellence, and data-driven insights to develop campaigns that resonate emotionally and drive meaningful engagement. We prioritize building long-term relationships with clients by delivering tailored solutions that align with the evolving lifestyles of Baby Boomers and seniors. Our commitment to innovation ensures that our clients remain at the forefront of senior-focused marketing, leveraging both traditional and digital platforms to maximize impact.By emphasizing authenticity and purpose, we help brands position themselves as gateways to meaningful life experiences for mature audiences. Our leadership in the senior marketing space is evidenced by our award-winning work and partnerships with Fortune 500 companies. We maintain rigorous data security standards to protect client information while future-proofing marketing strategies. Through continuous adaptation to industry trends, we empower businesses to effectively reach and connect with the 50+ market, ensuring sustained growth and relevance in a dynamic advertising landscape.
Services
Creative Services
Digital Advertising
Website Design
Traditional Marketing
Search Engine Optimization
Social Media
Account Based Marketing
Details
- Year established: 1991
Highlights and features
- We have over 20 years of experience in senior-focused marketing.
- Our team includes former Fortune 500 strategy directors.
- We specialize in cross-channel campaigns for aging audiences.
- We implement data security standards for client protection.
- Our work has been critically recognized with industry awards.
What people say
Changed the way we marketed
Love working with these guys
Great amount of insight
Services
Creative Services
Our creative services craft visually compelling campaigns tailored to Baby Boomers and seniors. We develop cohesive storytelling that builds brand awareness while aligning with the emotional and psychological drivers of aging audiences. By combining artistic execution with behavioral insights, we create marketing materials that foster genuine connections and drive measurable engagement with mature demographics.
Digital Advertising
We design cross-channel digital strategies specifically for senior audiences, leveraging performance-based platforms to optimize engagement. Our approach combines targeted media placement with behavioral data analysis to ensure campaigns resonate with the unique preferences of aging consumers. This methodology enhances brand visibility while delivering quantifiable results through measurable conversion metrics tailored to the 50+ demographic.
Website Design
Our websites are optimized for usability and conversion among users aged 50+. We implement intuitive navigation, accessible typography, and age-appropriate content structures while maintaining aesthetic appeal. These designs prioritize functionality for mature audiences while incorporating SEO best practices to improve search visibility, ensuring brands effectively engage senior visitors and convert them into loyal customers through seamless digital experiences.
Search Engine Optimization
We enhance website performance for senior-focused search queries through technical optimization and content strategy. Our SEO specialists analyze aging audience search behaviors to improve organic rankings while ensuring content remains accessible and relevant to mature users. This approach increases visibility in search results while delivering targeted traffic that aligns with the specific needs and preferences of the 50+ demographic.
Social Media
Our social media strategies target Baby Boomers across platforms where they engage most, combining paid and organic content to build brand authority. We create shareable, emotionally resonant content that fosters community interaction while tracking engagement metrics to refine campaign effectiveness. This approach helps brands establish trust with senior audiences through consistent, value-driven social presence.
People
Chris Gilmartin
CEO
With 20+ years in performance-based marketing, Chris leads strategic initiatives for Fortune 500 clients, leveraging expertise in search marketing and digital strategy to drive agency growth and innovation.
David Sutton
Sr. Vice President, Growth
David brings a decade of digital marketing experience, specializing in client relationship management and strategic development for major brands while maintaining expertise in emerging marketing technologies and data security protocols.
Questions
What makes your agency unique for senior marketing?
We specialize exclusively in 50+ demographics with 20+ years of experience, combining behavioral insights with creative execution to deliver campaigns that resonate emotionally with aging audiences.
What services do you offer for Baby Boomer outreach?
We provide cross-channel marketing solutions including digital advertising, SEO, social media strategies, and traditional media campaigns specifically tailored to engage Baby Boomers and seniors effectively.
How do you approach senior audience segmentation?
We analyze lifestyle stages, purchasing behaviors, and emotional motivators unique to aging populations, creating targeted messaging that aligns with their evolving values and life experiences.
Can you handle both digital and traditional marketing?
Yes, we offer integrated campaigns combining digital platforms with direct mail, print, and radio to create cohesive brand experiences that reach seniors across their preferred channels.
How do you measure campaign effectiveness?
We track engagement metrics, conversion rates, and ROI through customized reporting dashboards while maintaining rigorous data security standards to protect client information.
