Business Details
Your Trusted Partner for Integrated Marketing Solutions
CR Marketing has been delivering strategic marketing and public relations solutions since 1999, specializing in complex messaging for niche audiences. Our integrated approach combines digital marketing, video production, and media relations to amplify client visibility across seven states. With in-house creative services including web development, graphic design, and photography, we provide end-to-end campaigns tailored to businesses, government agencies, and nonprofits.Our team's 28 years of combined experience in news media and corporate communications ensures campaigns that blend traditional PR with cutting-edge digital strategies. Recognized by industry leaders like Apple and Google for innovative content creation, we maintain a client-centric focus through monthly retainers and project-based support for enterprises of all sizes.
Services
Digital Marketing
Video Production
Media Relations
Publications
Research
Web Development
Graphic Design
Content Strategy
Highlights and features
- 26+ years serving propane industry clients nationwide
- In-house video, web, and creative services under one roof
- Proven track record with Fortune 500 companies and government agencies
- Award-winning digital marketing strategies since 2012
- Federal grant writing expertise with $5M+ secured for clients
Services
Digital Marketing
Our digital marketing integrates website optimization, social media management, and email campaigns to create cohesive brand experiences. We leverage Google Maps listings and targeted content strategies to increase online visibility. Clients benefit from measurable ROI through analytics-driven campaign adjustments and cross-platform marketing coordination.
Video Production
Full-service video production includes concept development, studio filming, and post-production editing. Our upgraded facilities feature professional lighting and sound equipment for broadcast-quality content. Services support corporate messaging, product demonstrations, and documentary-style storytelling tailored to client objectives and audience engagement goals.
Media Relations
We develop news-worthy content and manage media outreach to traditional broadcast and print outlets. Our strategy focuses on public interest angles to secure unpaid media coverage. This includes press release distribution, journalist relationship management, and crisis communication planning for sustained brand credibility.
Publications
In-house writing and design teams produce marketing collateral, industry magazines, and research reports. Our content strategy emphasizes actionable insights that drive organizational goals. Services include layout design, photography integration, and multi-channel distribution to maximize content impact across print and digital platforms.
Research
We conduct customized research using existing data analysis, stakeholder interviews, and focus groups. Our approach prioritizes cost-effective initial assessments before progressing to comprehensive studies. Deliverables include actionable recommendations for market positioning, product development, and policy formulation based on empirical evidence.
People
Kathy Schaefer
Owner / Partner
26-year marketing veteran with federal grant expertise and FAA drone certification. Former hospital administrator and MSU dietetics graduate who transitioned from healthcare to lead award-winning PR campaigns for industry associations and government agencies.
Joe Ross
Partner
Creative director and marketing strategist with decade-long experience in technology and healthcare sectors. Former Chicago Economic Roundtable member who developed digital campaigns for Midwest companies and advised state hospital associations on policy matters.
Allison Clemons
Graphic & Web Designer
Digital marketing specialist managing project execution and client communications. Combines design expertise with strategic planning to deliver cohesive brand experiences across print and online platforms for diverse industry clients.
Questions
What industries do you specialize in?
We specialize in marketing for propane organizations, heavy equipment manufacturers, and healthcare clients. Our experience extends to government agencies, nonprofits, and technology companies across seven Midwestern states.
How do you handle complex marketing challenges?
We combine 28 years of media experience with in-house creative services to develop tailored solutions. Our approach integrates video production, digital marketing, and traditional PR to address specific client needs and industry requirements.
Can you work with small businesses?
Yes, we serve businesses from $10M revenue upwards. Our flexible retainer model adapts to different company sizes, providing proportionate support from monthly strategy sessions to full campaign management.
What makes your agency different?
Our unique combination of news media expertise and digital capabilities sets us apart. With FAA-certified drone operators, broadcast-quality video production, and proven grant writing success, we offer multidisciplinary solutions under one roof.
