Martin Waymire

Business Details

22 Years

experience

Strategic Public Relations & Digital Marketing Solutions in Lansing, MI

Founded in 2004 and rebranded as Martin Waymire in 2024, our agency has over two decades of experience delivering award-winning public relations campaigns. We specialize in shaping behaviors, growing businesses, and influencing policy through strategic communications, digital marketing, and issue advocacy. Our team of Accreditation in Public Relations (APR) certified professionals combines data-driven research with creative problem-solving to craft campaigns that achieve measurable results. Recognized as one of Michigan's top PR firms, we hold six prestigious Silver Anvil Awards from the Public Relations Society of America for excellence in public affairs, community relations, and public service initiatives.

Our clients include organizations dedicated to enacting lasting societal change, reflecting our core value of leaving the world better than we found it. Through our RACE methodologyResearch, Action Plan, Communicate, Evaluatewe ensure every campaign aligns with client goals while maintaining adaptability in the evolving media landscape. Headquartered in Lansing, Michigan, we serve clients statewide with a focus on fostering equity, transparency, and community impact through every project we undertake.

Services

Strategic Communications Social Media Strategy Digital Marketing Influencer Marketing Reputation Management Community Relations Crisis Communications Issue Advocacy Ballot Initiatives Media Relations

Details

Year established: 2004

Highlights and features

20+ years of experience delivering award-winning public relations campaigns
Six-time recipient of the Public Relations Society of America's Silver Anvil Award
Team includes Accreditation in Public Relations (APR) certified professionals
Proven RACE methodology for research-driven campaign success
Community commitment through pro bono strategic communications programs

Website

Update Listing

Services

Strategic Communications

Crafting comprehensive communication plans that align with organizational goals and stakeholder needs. Our team conducts thorough research to identify key messaging opportunities and potential challenges. By combining quantitative data with qualitative insights, we develop tailored strategies that enhance brand visibility and drive measurable outcomes through integrated outreach efforts.

Digital Marketing

Creating targeted digital campaigns that leverage SEO, content marketing, and data analytics to maximize online engagement. Our approach focuses on building digital presence through strategic platform selection and audience segmentation. We implement performance tracking systems to ensure continuous optimization and measurable ROI for clients across various industries and campaign objectives.

Crisis Communications

Developing proactive crisis management plans and rapid response strategies to protect organizational reputation. Our team prepares stakeholders for potential scenarios through simulation exercises and messaging frameworks. We monitor media landscapes in real-time to address emerging issues while maintaining transparency and trust with key audiences during challenging situations.

Media Relations

Building and maintaining relationships with journalists and media outlets to secure strategic coverage. Our services include press release development, media training, and earned media campaigns. We leverage our industry connections to create storytelling opportunities that position clients as thought leaders while maintaining consistent brand messaging across all media platforms.

Issue Advocacy

Designing advocacy campaigns that mobilize support for policy changes and community initiatives. Our approach combines grassroots organizing with digital outreach to create impactful movements. We work with clients to develop messaging frameworks that resonate with diverse stakeholders while maintaining focus on achieving specific policy objectives through coordinated advocacy efforts.

People

Adam Bitely

Vice President of Public Affairs

Specializes in public affairs strategy with expertise in data-driven campaign development. Leads efforts to shape policy discussions through targeted communications and stakeholder engagement initiatives. Maintains APR certification for industry excellence.

Jill Deiters

Director of Creative Services

Oversees creative direction for client campaigns, blending visual storytelling with strategic messaging. Develops innovative content solutions that enhance brand recognition and audience engagement. Works closely with cross-functional teams to maintain creative excellence across all deliverables.

Andie Poole

Partner

APR-certified communications strategist with extensive experience in public relations and advocacy campaigns. Contributes to agency leadership while mentoring team members on industry best practices. Focuses on building long-term client relationships through consistent delivery of measurable results.

Mariam Robinson

Director of Public Relations

Manages comprehensive PR initiatives with emphasis on media relations and brand positioning. Coordinates cross-agency teams to execute integrated campaigns that align with client objectives. Maintains focus on strategic messaging across traditional and digital platforms.

David Solce

Director of Digital Strategy

Leads digital strategy development with expertise in online engagement and analytics. Creates data-informed approaches to enhance clients' digital presence across multiple platforms. Implements innovative solutions for measuring and optimizing digital campaign performance.

Questions

What services does Bellwether Public Relations offer?

We provide strategic communications, digital marketing, media relations, crisis communications, issue advocacy, and ballot initiative support with an APR-certified team.

How does Bellwether measure campaign success?

We use our RACE methodology (Research, Action Plan, Communicate, Evaluate) with metrics tailored to each client's specific goals beyond standard industry benchmarks.

Does Bellwether work with clients outside Michigan?

While headquartered in Lansing, our primary focus remains on Michigan-based organizations creating local impact through strategic communications initiatives.

What makes Bellwether different from other PR agencies?

Our team holds six national Silver Anvil Awards with a proven track record of shaping policy through data-driven campaigns focused on creating lasting community impact.

Can Bellwether handle urgent communications needs?

We maintain rapid-response capabilities for crisis communications though we don't offer 24/7 on-call services for standard client engagements.