Business Details
Trusted Social Impact Marketing Agency in Lansing, MI
At Gud Marketing, we specialize in creating communication strategies that guide audiences from awareness to understanding and ultimately to action. Our approach focuses on shifting perceptions, building support, and empowering communities through a combination of research, strategy, and creative execution. With deep expertise in social impact marketing, we deliver data-driven insights that fuel effective messaging tailored to each client's unique needs. Our team develops strategic roadmaps leveraging years of experience to craft compelling messages that resonate emotionally and drive measurable results. We combine attention-grabbing creative concepts with integrated digital solutions to elevate brands and change perceptions in meaningful ways. From social media engagement to public relations, we build authentic connections that shape public image and influence.Our comprehensive services include web development, content marketing, media buying, and capacity building to strengthen internal communication frameworks. As a certified woman-owned business recognized by Michigan Celebrates Small Business, we bring both innovation and accountability to every project. Our multidisciplinary team combines technical proficiency with creative vision to deliver cutting-edge digital presence solutions that make lasting impressions. Through strategic partnerships and a commitment to community impact, we create lasting change by transforming complex challenges into actionable opportunities. Our client-centric philosophy ensures that every solution aligns with organizational goals while maintaining the highest standards of professional integrity.
Services
Research
Strategy
Messaging
Social Media
Media Buying
Digital Marketing
Web Development
Public Relations
Content Marketing
Branding
Highlights and features
- We offer data-driven marketing strategies proven through measurable results
- Our team combines creative vision with technical expertise in digital solutions
- We specialize in social impact campaigns with community engagement focus
- Our strategic roadmaps leverage 15+ years of marketing experience
- We provide integrated solutions spanning public relations, web development, and media buying
Associations and certifications
- Michigan Celebrates Small Business
Services
Research
Our research services provide data-driven insights that form the foundation for effective marketing strategies. We analyze market trends, audience behaviors, and competitive landscapes to identify opportunities. This research informs all aspects of our clients' marketing initiatives, ensuring evidence-based decision making.
Strategy
We develop comprehensive strategic roadmaps that translate research findings into actionable plans. Our approach combines industry expertise with creative problem-solving to create tailored marketing frameworks. These strategies focus on achieving specific business objectives while maintaining brand consistency across all channels.
Social Media
Our social media services create authentic connections through customized content strategies. We develop platform-specific approaches that engage target audiences and build brand loyalty. From content creation to community management, we ensure consistent brand messaging across all social channels.
Public Relations
We shape public perception through strategic media engagement and community outreach initiatives. Our PR services include crisis management, press relations, and reputation building campaigns. We help organizations maintain positive public image while achieving visibility goals through earned media opportunities.
Web Development
We create impactful websites that reflect brand identity while delivering exceptional user experiences. Our development process includes strategic planning, UX design, and technical implementation. These websites serve as central hubs for digital marketing efforts while evolving with clients' changing needs.
People
Debbie Horak
Principal and President
Debbie Horak leads Gud Marketing with a focus on strategic vision and organizational culture. Her leadership emphasizes innovation in social impact marketing while maintaining core values of diversity and inclusion.
Jill Holden
Strategic Planning Director
Jill Holden specializes in developing long-term marketing strategies that align with client objectives. Her expertise in planning ensures that campaigns maintain focus on measurable outcomes while adapting to market changes.
Zachary Krieger
Business Development Director
Zachary Krieger drives business growth through relationship-building and market analysis. His approach combines creative thinking with practical business development strategies to expand client opportunities.
Edward Kahn
Client Experience Director
Edward Kahn oversees client relationships with emphasis on clear communication and project execution. He ensures that client needs are met through structured processes while maintaining creative problem-solving approaches.
Joel Newport
Director of Special Projects
Joel Newport manages unique initiatives requiring creative solutions and cross-functional coordination. His role focuses on innovative project development that aligns with organizational goals and client needs.
Questions
What industries does Gd Marketing specialize in?
We primarily focus on community impact sectors including education, environmental sustainability, housing, and public infrastructure projects.
Do you work with clients outside the Midwest region?
While based in Michigan, we serve clients nationwide through our digital marketing capabilities and remote collaboration tools.
What marketing services do you offer?
Our comprehensive services include research, strategy development, social media management, public relations, web design, and digital marketing campaigns.
How do you measure campaign effectiveness?
We use data analytics tools to track engagement metrics, conversion rates, and ROI, providing regular performance reports to clients.
Can you help with branding and rebranding projects?
Yes, our team specializes in brand strategy development, identity creation, and market positioning for organizations seeking transformation.
