Business Details
47 Years
experience
Strategic Communications & Marketing Services in Lansing, MI
Founded in 1979, Marketing Resource Group has established itself as a leader in strategic communications. Our firm specializes in public relations, digital marketing, crisis management, and survey research, serving clients across public and private sectors. As a woman-owned business, we prioritize integrity, collaboration, and results-driven solutions. Our team combines decades of experience with deep knowledge of Michigan's political and economic landscape to deliver tailored strategies. We focus on building long-term client relationships through personalized service, innovative approaches, and measurable outcomes. Our expertise spans media coaching, policy advocacy, coalition building, and data-driven marketing campaigns. Certified as a Women-Owned Small Business by the U.S.Small Business Administration, we remain committed to excellence in every project. With nearly 40 years of continuous operation, we've maintained a reputation for navigating complex communications challenges effectively. Our multidisciplinary team handles everything from crisis communications to digital presence optimization, ensuring comprehensive support for our clients' needs. This enduring commitment to quality and client success defines our approach to every engagement.
Services
Public Relations
Digital Marketing
Survey Research
Issue Advocacy
Event Planning
Media Coaching
Crisis Communications
Coalition Building
Political Consulting
Graphic Design
Details
- Year established: 1979
Highlights and features
- We offer 40+ years of experience in strategic communications and public affairs
- Our team includes experts with government and political sector experience
- We provide data-driven marketing solutions backed by 40 years of voter trend analysis
- Our woman-owned certification demonstrates commitment to diversity and inclusion
- We combine crisis management expertise with digital marketing innovation
Associations and certifications
- Women-Owned Small Business (WOSB) Program
Services
Public Relations
Our public relations services help organizations build and maintain positive public images through strategic communication planning. We offer media coaching, message development, and crisis communications to manage reputational challenges. Our team cultivates relationships with elected officials and media outlets to amplify client messages effectively. With decades of experience in Michigan's political landscape, we deliver targeted PR strategies that produce measurable results.
Digital Marketing
We create comprehensive digital marketing strategies that combine social media management, email campaigns, and website optimization. Our services include advertising campaign development, graphic design, and video production to enhance brand presence. With expertise in evolving digital platforms, we help clients maximize their online impact through data-driven approaches that adapt to changing market conditions and audience preferences.
Survey Research
As Michigan's leading public opinion survey firm, we conduct in-depth research to inform communications strategies. Our services include question design, data analysis, and trend tracking based on 40 years of voter attitude studies. We provide real-time audience insights that help organizations make informed decisions about their messaging and policy advocacy efforts across various sectors.
Issue Advocacy
Our issue advocacy services focus on advancing organizational initiatives through strategic political engagement. We offer legislative advocacy, coalition building, and fundraising support to help clients navigate Michigan's complex political system. With deep knowledge of state government operations, we develop effective strategies for policy implementation and stakeholder engagement that drive meaningful change.
Event Planning
We specialize in creating impactful events that align with organizational goals and messaging. Our services include content development, logistics coordination, and brand integration for conferences and special events. From small meetings to large-scale conferences, we ensure every detail supports our clients' communication objectives while delivering memorable experiences for attendees.
People
Jenell Leonard
President/CEO
Jenell Leonard leads MRG with extensive public affairs experience, including her role as former commissioner of the Michigan Film & Digital Media Office. She transitioned from Vice President to sole owner, bringing strategic vision to the firm.
Chelsea Yi
VP/COO
Chelsea Yi manages public relations operations and client deliverables while coordinating community outreach programs. Her expertise includes digital media management and strategic communications planning for diverse clients across multiple industries.
Lucy Goldstein
Director of Public Affairs
Lucy Goldstein brings deep political expertise from her experience in the Michigan House of Representatives. She specializes in government affairs and strategic public policy communications to advance client objectives.
Emily VanCamp
Director of Creative Services
Emily VanCamp leads creative strategy with expertise in website development, brand messaging, and multimedia production. She ensures cohesive visual communication across all client materials and digital platforms.
Aidan Nelson
Communications Coordinator
Aidan Nelson supports clients with survey analysis, digital strategy development, and public-facing materials creation. His role combines research capabilities with practical communications execution for comprehensive client solutions.
Questions
What services does Marketing Resource Group offer?
We provide public relations, digital marketing, survey research, issue advocacy, event planning, media coaching, and crisis communications services tailored to client needs.
How does MRG handle political communications?
Our team combines deep knowledge of Michigan's political system with decades of government affairs experience to develop effective policy advocacy and legislative strategies.
What makes MRG a woman-owned business?
MRG is certified as a Women-Owned Small Business (WOSB) by the U.S. Small Business Administration under the WOSB Federal Contract Program.
Do you serve clients outside Michigan?
While based in Lansing, our expertise in Michigan's political landscape primarily serves local clients, though our digital capabilities allow for broader reach when appropriate.
How does MRG measure campaign success?
We use data-driven approaches including audience analytics, media coverage tracking, and survey research to quantify results and demonstrate measurable impact for clients.
What experience does your team have?
Our team includes former government officials, political consultants, and communications experts with decades of combined experience in public affairs and strategic communications.
