Business Details
16 Years
experience
Your Trusted Healthcare Marketing Partner in Durham, NC
Since 2010, Group 31 has operated as a purpose-driven healthcare marketing agency committed to delivering impactful solutions that resonate with audiences. Our team combines scientific expertise with creative storytelling to develop strategies that inform, persuade, and spark meaningful conversations about patient care. With a foundation built on 15 years of healthcare experience from our CEO and a collaborative approach that integrates seamlessly with client teams, we specialize in transforming complex medical concepts into compelling narratives.Our methodology emphasizes data-driven research, innovative execution, and continuous refinement to ensure measurable results. Recognized for our passion and creativity, we serve pharmaceutical and medical device companies through services ranging from digital campaigns to investor pitch support. Our commitment to excellence is reflected in client testimonials praising our work ethic, strategic thinking, and ability to exceed expectations while maintaining competitive pricing.
Services
Strategy Development
Market Research
Digital Expertise
Video Production
Investor Support
Details
- Year established: 2010
Highlights and features
- We offer 15+ years of healthcare expertise combined with creative marketing strategies
- Our team integrates seamlessly with client organizations for collaborative problem-solving
- We implement data-driven measurement systems for continuous campaign optimization
- Our services span the complete marketing lifecycle from research to execution
- Recognized for innovative solutions and competitive pricing by industry clients
What people say
Exceed expectations
High energy level
Creative solutions
Competitive pricing
Passion for patients
Services
Strategy Development
We create customized marketing strategies for healthcare clients through comprehensive research and analysis. Our approach identifies key messaging, target audiences, and measurable objectives while maintaining scientific accuracy. By combining regulatory knowledge with creative thinking, we develop roadmaps that align with business goals and patient needs.
Market Research
Our market research services include in-depth interviews, surveys, and advisory boards to gather actionable insights. We analyze market trends and audience behaviors to inform campaign development. This data-driven approach ensures marketing efforts resonate with healthcare professionals and patients while maintaining scientific integrity.
Digital Expertise
We develop comprehensive digital marketing solutions including SEO, social media, and website development. Our team creates educational portals and tracks performance metrics to optimize engagement. These strategies enhance online presence while delivering complex medical information through accessible digital platforms.
Video Production
Our production team creates compelling video content and animations that simplify complex medical concepts. Using storytelling techniques, we produce educational materials that engage healthcare professionals and patients. These visual solutions enhance understanding of treatments and medical devices through creative presentation.
Investor Support
We help healthcare startups refine their investor communications through pitch deck creation and message optimization. Our team analyzes market responses to develop compelling narratives that highlight business potential. This service focuses on translating scientific value into investment opportunities while maintaining technical accuracy.
People
Crystal Weber
Chief Executive Officer
With 15 years as a healthcare provider and extensive publications in pulmonary arterial hypertension, Crystal leads with scientific expertise and award-winning communication skills. She drives evidence-based solutions while fostering team innovation through initiatives like the Group 31 Games.
Lauren Lamborne
Vice President of Digital Communications
Digital strategist Lauren combines software development expertise with design sensibility to create innovative solutions. Her technical skills in coding and data visualization enhance client campaigns while her artistic background inspires creative problem-solving across digital platforms.
Questions
What healthcare marketing services do you offer?
We provide comprehensive services including strategy development, market research, digital campaigns, video production, and investor pitch support for pharmaceutical and medical device companies.
How do you handle complex medical information?
Our team of science translators combines healthcare expertise with creative storytelling to simplify complex concepts while maintaining scientific accuracy in all communications.
What makes your agency different from competitors?
We uniquely blend scientific knowledge with creative execution, offering seamless team integration and data-driven measurement systems that deliver measurable healthcare marketing outcomes.
Do you work with startup healthcare companies?
Yes, we specialize in supporting preclinical startups with investor communications, pitch development, and strategic marketing to establish market presence and growth potential.
How do you measure campaign success?
We implement continuous measurement systems that track key performance indicators, allowing real-time adjustments and data-informed refinements to ensure achievement of defined objectives.
