Business Details
19 Years
experience
Your Trusted Social Media Marketing Partner
Ignite Social Media, established in 2007, pioneered the social media marketing industry as the first agency dedicated exclusively to social media. With 16 years of innovation, we have earned recognition as Social Media Agency of the Year and developed over 100 award-winning strategies. Our team of seasoned professionals specializes in social strategy, content creation, community management, and data-driven analytics to deliver measurable results for global brands.We combine thought leadership with hands-on expertise to craft customized solutions that align with client objectives, ensuring sustained growth and ROI. Our commitment to excellence is reflected in long-term partnerships with industry leaders like Procter & Gamble, Samsung, and American Heart Association. As a certified Womens Business Enterprise, we prioritize diversity and transparency, offering flexible services tailored to each client's unique needs.
Services
Social Strategy
Community Management
Paid Advertising
Content Development
Influencer Marketing
Details
- Year established: 2007
Highlights and features
- 16 years of experience as the first social-only marketing agency
- Certified marketing partners with major social networks
- Data-driven strategies for measurable ROI
- Award-winning team with expertise in all social platforms
- Flexible service models for customized client needs
Associations and certifications
- Womens Business Enterprise National Council (WBENC)
What people say
Expertise and passion
Fresh ideas consistently
Creative flawlessly executed
Dedicated to our success
Pleased with campaign results
Services
Social Strategy
We create custom roadmaps aligning audience, objectives, and tactics to achieve measurable results. Our data-driven approach ensures brands maximize ROI through platform-specific planning and execution across all social channels.
Community Management
Our team builds vibrant communities through editorial planning, moderation, and real-time engagement. We provide 24/7 support for select clients, fostering brand loyalty and managing customer interactions across social platforms.
Paid Advertising
Specialized ad campaigns combine precise audience targeting with real-time optimization. Our certified media buyers leverage platform partnerships to improve campaign efficiency by 60% or more through strategic content amplification.
Content Development
We produce platform-specific content ranging from thought leadership blogs to video campaigns. Our in-house studio creates engaging material that drives awareness, traffic, and conversions while aligning with brand voice and audience interests.
Influencer Marketing
With access to 20M+ influencer profiles, we develop authentic campaigns compliant with FTC guidelines. Our sister agency Carusele ensures strategic partnerships that amplify brand messages through trusted industry voices.
People
Jim Tobin
CEO and Founder
Jim Tobin founded Ignite Social Media in 2007 and co-founded Carusele. Author of two books, he brings extensive social media expertise and innovative leadership to drive agency growth and client success.
Deidre Bounds
President
Deidre Bounds oversees all operational aspects of Ignite Social Media. With deep Detroit roots and a passion for music, she ensures seamless delivery of client services across global accounts.
Lisa Braziel
Senior Vice President
Lisa Braziel leads strategic initiatives with a focus on client success. Her expertise in social media marketing combines with personal passions for family and outdoor activities to drive brand growth.
Misi Mcclelland
Senior Vice President
Misi Mcclelland brings strategic leadership to Ignite's client services. As a dedicated mother and yoga enthusiast, she combines professional excellence with creative problem-solving for brand development.
Debbie DeSantis
Senior Vice President, Finance
Debbie DeSantis manages financial operations with precision. Her background in corporate finance ensures transparent budgeting and strategic resource allocation for client campaigns and agency growth.
Questions
What social media platforms do you specialize in?
We specialize in all major platforms including Facebook, Instagram, TikTok, LinkedIn, Twitter, Pinterest, and Snapchat, tailoring strategies to each platform's unique audience and features.
How do you measure campaign success?
We use custom ROI models tracking KPIs like engagement rates, conversions, and brand sentiment, providing detailed reports that correlate social efforts with business objectives and revenue impact.
Can you work with in-house marketing teams?
Yes, we offer flexible partnership models that complement internal teams through strategy consulting, content creation support, or full campaign management based on client needs.
What industries do you have experience with?
We've developed strategies for automotive, retail, food & beverage, healthcare, hospitality, and technology sectors, with case studies demonstrating success across diverse market verticals.
How does your influencer marketing work?
Our Carusele partnership provides access to 20M+ influencers. We identify authentic creators aligned with brand values, ensuring FTC-compliant campaigns that drive measurable engagement and brand advocacy.
