Business Details
Expert Win-Loss and Churn Analysis Services
At Thirdside Solutions, we specialize in uncovering actionable insights through win-loss analysis, customer churn research, and market-validated messaging. Our team brings decades of hands-on experience in sales, marketing, and product management, enabling us to deliver tailored solutions that address real business challenges. By conducting in-depth interviews with customers, prospects, and former clients, we provide unbiased, candid feedback that reveals blind spots and opportunities for growth. Our methodology combines qualitative and quantitative research with AI-driven scalability to ensure accuracy and depth.We pride ourselves on building trust with interviewees, creating safe spaces for honest dialogue that drives meaningful change. Our clients benefit from customized reporting formats, including detailed interview summaries, executive presentations, and interactive dashboards. With a proven track record across industries like SaaS, healthcare, and finance, we help businesses improve win rates, reduce churn, and align messaging with market needs. Our consultative approach ensures every project is designed to meet specific organizational goals, delivering measurable ROI through data-driven decision-making.
Services
Win-Loss Analysis
Customer Churn Analysis
Market Research
Competitive Intelligence
Retention Strategies
Messaging Validation
Data-Driven Insights
Consulting Services
Highlights and features
- We have over 20 years of combined experience in sales and marketing leadership roles.
- Our team conducts in-depth interviews to uncover actionable insights beyond surface metrics.
- We provide tailored reporting formats including dashboards, executive summaries, and detailed interview reports.
- Our consultative approach ensures research programs align with specific business objectives.
- We offer global capabilities with interviewers experienced in North America, Europe, and Asia.
What people say
Impressive insights
Candid responses
Valuable feedback
Proven results
Expert analysis
Services
Win-Loss Analysis
Our win-loss analysis uncovers why deals succeed or fail through direct interviews with decision-makers. We identify blind spots in sales strategies, competitive positioning, and customer perceptions. Clients gain actionable recommendations to improve win rates and revenue growth.
Customer Churn Analysis
We investigate root causes of customer attrition by mapping the entire customer journey. Our research identifies friction points and provides strategies to improve retention. Clients receive detailed reports highlighting patterns and prevention tactics.
Market Research
Our market research validates messaging and uncovers buyer motivations through prospect interviews. We analyze decision-making processes and objections to refine go-to-market strategies. Clients gain data-driven insights for positioning and growth.
Competitive Intelligence
We gather insights about competitors' strengths and weaknesses directly from the market. Our research includes feature comparisons, pricing feedback, and strategic positioning analysis. Clients receive actionable intelligence to strengthen their competitive edge.
Retention Strategies
Based on churn analysis findings, we develop targeted retention programs. Our strategies address implementation delays, support gaps, and communication issues. Clients implement solutions to improve customer loyalty and reduce attrition rates.
People
Ron Carson
CEO & Founder
Ron combines sales quota experience with marketing leadership to deliver customer insights. His strategic approach uncovers blind spots that drive business growth through data-driven decisions.
Allison Macdonald
Partner & Lead Researcher
Allison leverages elite pharma sales experience to extract candid customer feedback. Her expertise in handling sensitive accounts ensures deep insights into client needs and market perceptions.
Sarah Hall
Researcher, Writer
Sarah applies her background in tech marketing to craft clear research narratives. Her interview skills help executives understand decision-making processes and market dynamics.
Tia Bohinc
Researcher, Designer
Tia combines research expertise with design skills to uncover customer motivations. Her dual perspective ensures insights are both actionable and visually communicated for stakeholder clarity.
Questions
What is win-loss analysis?
Win-loss analysis involves interviewing customers and prospects to understand why deals are won or lost, revealing actionable insights to improve sales effectiveness.
How does Thirdside Solutions conduct interviews?
We use a conversational approach to build trust, enabling candid feedback about customer experiences, decision-making processes, and competitive perceptions.
What industries do you serve?
We work with clients in SaaS, healthcare, finance, technology, and other sectors requiring deep market and customer insights.
How can churn analysis benefit my business?
Our churn analysis identifies root causes of customer attrition and provides targeted strategies to improve retention and lifetime value.
What makes Thirdside Solutions unique?
Our team combines sales and marketing experience with rigorous research methodologies to deliver insights that drive measurable business outcomes.
How are results presented?
We provide detailed reports, executive summaries, interactive dashboards, and review calls tailored to your organization's needs.
