Business Details
21 Years
experience
Automotive Marketing Experts Driving Dealership Success
Since 2005, Full Throttle Marketing has specialized in delivering tailored marketing solutions for automotive dealerships. Our approach combines deep industry expertise with creative strategies to help clients stand out in competitive markets. Founded by Molly Crannell, a marketing professional with a lifelong connection to the automotive industry, we prioritize personalized service while maintaining cost-effective operations. Our team excels in developing comprehensive marketing plans, navigating compliance requirements, and executing high-impact media campaigns.By focusing on measurable results through data analysis and strategic adjustments, we ensure our clients maximize their marketing investments. With a client retention rate spanning nearly two decades, we pride ourselves on building long-term partnerships that drive sustained growth for automotive businesses.
Services
Account Services
Creative Design
Media Buying
Marketing Strategy
Data Analysis
Details
- Year established: 2005
Highlights and features
- We offer 19 years of automotive marketing specialization since 2005
- Our team provides customized strategies tailored to dealership needs
- We maintain compliance with state, federal, and manufacturer guidelines
- Our media buying services maximize advertising budget efficiency
- We combine boutique-style service with competitive pricing structures
Services
Account Services
We handle comprehensive marketing planning and co-op fund management for automotive dealerships. Our team develops customized monthly, quarterly, and annual marketing plans while ensuring compliance with state, federal, and manufacturer guidelines. We specialize in maximizing co-op reimbursement programs through budget management and pre-approval processes.
Creative Services
Our creative team delivers custom branding solutions including logo design, animation, and multimedia production. We create cohesive visual identities that align with dealership branding while producing high-quality marketing materials across traditional and digital platforms. Our services include television, radio, social media, and print advertising materials.
Media Buying
We execute cost-effective media buying strategies across multiple platforms. Our team optimizes advertising spend through competitive bidding and channel selection while maintaining brand consistency across television, radio, digital, and print formats. We focus on maximizing client ROI through strategic media allocation.
Marketing Strategy
We develop data-driven marketing strategies tailored to automotive dealership needs. Our approach combines industry experience with market analysis to create targeted campaigns. We emphasize measurable results through continuous strategy refinement and performance tracking to ensure marketing effectiveness.
Data Analysis
We provide comprehensive sales data analysis to optimize marketing effectiveness. Our team tracks sales events and annual performance metrics to refine media mix strategies. We use statistical analysis to ensure marketing investments generate maximum returns for automotive dealerships.
People
Molly Crannell
Founder
Molly Crannell founded Full Throttle Marketing in 2005 after working at two automotive-focused agencies. With a family background in automotive dealership operations, she brings deep industry knowledge and a commitment to cost-effective marketing solutions that prioritize client success.
Questions
What industries do you specialize in?
We primarily focus on automotive dealerships but also serve financial services and restaurant industries.
How do you customize marketing strategies?
We develop tailored plans based on dealership size, market conditions, and specific business goals through collaborative consultation.
Can you help with manufacturer compliance?
Yes, we maintain expertise in state, federal, and manufacturer guidelines to ensure all marketing materials meet compliance requirements.
What media channels do you use?
We utilize television, radio, digital platforms, social media, print, and direct mail for comprehensive campaign coverage.
How do you measure campaign success?
We track performance through sales data analysis, media mix optimization, and ROI calculations from marketing investments.
Do you work with small dealerships?
Yes, we serve dealerships of all sizes with scalable solutions that maximize marketing budgets regardless of business scale.
