Business Details
26 Years
experience
Your Trusted Omnichannel Marketing Partner for CPG Success
Collaborative Marketing Group was founded in 2000 to provide consumer packaged goods companies with a full-service agency specializing in omnichannel marketing solutions. Our agency delivers comprehensive marketing programs that meet shoppers at every stage of their purchase journey, combining strategic planning with executional excellence. With 25 years of experience executing retail programs across North America, our team brings deep expertise in navigating complex retailer requirements and delivering measurable results. Our senior management team collectively holds over 70 years of experience in omnichannel marketing, ensuring clients benefit from proven strategies and industry insights. We maintain a client-centric approach by immersing ourselves in our clients' organizations to understand their unique objectives and systems.Our capabilities span strategic planning, creative development, digital marketing, and campaign evaluation, all tailored to meet specific retail and shopper marketing needs. We pride ourselves on offering cost-effective solutions with faster turnaround times compared to traditional agencies while maintaining high service standards. Our track record demonstrates consistent success in driving brand awareness, customer acquisition, and sales growth for CPG brands. Through our deep understanding of retail environments and shopper behavior, we create programs that exceed retailer expectations and deliver tangible business outcomes. Our commitment to excellence has earned us recognition as an award-winning agency trusted by CPG companies of all sizes.
Services
Strategic Planning
Retailer Planning
Program Execution
Creative Strategy
Digital Marketing
Social Media
Mobile Campaigns
Coupon Management
Retail Media
Product Sampling
Details
- Year established: 2000
Highlights and features
- We offer 25+ years of specialized experience in CPG omnichannel marketing
- Our senior team has 70+ combined years of retail program expertise
- We provide full-service capabilities from strategy to execution
- We deliver cost-effective solutions with faster turnaround times
- Our proven track record shows consistent sales growth for clients
What people say
35K Converted buyers
37% Campaign sales lift
61.9% Repeat buyers
9.7% Redemption rate
10M+ Impressions delivered
Services
Strategic Planning
Our strategic planning service develops comprehensive marketing roadmaps tailored to CPG brands' specific goals. We analyze market dynamics, retailer requirements, and shopper behavior to create data-driven strategies that maximize brand impact. With 25 years of industry experience, we ensure alignment between client objectives and executional excellence across all channels.
Retailer Planning
Specializing in retailer-specific program development, we leverage deep industry knowledge to create effective retail partnerships. Our experts navigate complex retail environments to secure optimal placements and promotions. With proven success across North America's major retailers, we help brands meet specific account requirements while driving measurable sales performance and category growth.
Creative Strategy
Our creative team develops compelling brand assets that resonate with target shoppers while maintaining brand integrity. We create impactful visual elements that meet retailer specifications and enhance campaign effectiveness. With cost-effective production and rapid turnaround times, we deliver creative solutions that drive engagement and conversion across all marketing channels.
Digital Marketing
We design integrated digital marketing campaigns that connect brands with consumers across online platforms. Our data-driven approach combines targeted advertising, social media engagement, and mobile optimization to maximize digital impact. With expertise in platforms like Walmart Connect and Kroger Precision Marketing, we deliver measurable ROI for CPG brands.
Product Sampling
Our product sampling initiatives create direct consumer engagement through strategic in-store and digital experiences. We design programs that drive trial and conversion by placing products directly in shoppers' hands. Combining physical demonstrations with digital tracking, we deliver measurable results that boost brand awareness and drive retail sales performance.
People
Garrett Plepel
Co-Founder & CEO
Co-Founder and CEO with 25+ years of omnichannel marketing expertise. Leads strategic direction and client relationships, leveraging deep CPG industry knowledge to drive business growth and innovation.
Gary Friedlander
Co-Founder & Senior Vice President
Co-Founder and Senior Vice President with extensive experience in retail marketing. Focuses on program execution and client service, applying 25+ years of industry expertise to ensure successful campaign implementation.
Questions
What CPG marketing services do you specialize in?
We offer full-service capabilities including strategic planning, retailer partnerships, creative development, digital campaigns, product sampling, and campaign evaluation tailored to CPG brands.
How do you help brands succeed at major retailers?
With 25+ years of experience executing programs at North American retailers, we combine retail expertise with shopper insights to create effective campaigns that meet specific account requirements and drive sales growth.
What industries do you work with?
We specialize in consumer packaged goods (CPG) marketing, working with food and beverage brands across grocery, mass merchandiser, and drugstore retail channels.
How do you measure campaign success?
We track key metrics including sales lift, new customer acquisition, return on ad spend, and coupon redemption rates using retailer data and digital analytics platforms.
What makes your agency different?
Our combination of 25+ years of CPG expertise, 70+ years of senior management experience, and cost-effective solutions with faster turnaround times sets us apart in omnichannel marketing.
