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Business Details
Strategic Marketing Solutions for Business Growth
ComGroup is a full-service marketing agency specializing in advertising, public relations, and digital strategy. Based in Little Rock, Arkansas, we serve clients across the U.S. and Europe with data-driven solutions tailored to their unique needs. Our team of experienced professionals delivers integrated campaigns that combine traditional and digital tactics to drive measurable results. With expertise in B2B, industrial marketing, and public sector communications, we focus on building credibility and maintaining a strong public presence for our clients.

Our holistic 360 Advertising strategy aligns every ad with a purpose, ensuring performance across print, digital, and broadcast platforms. We pride ourselves on creating strategic, insight-driven campaigns that maximize reach and deliver actionable outcomes for businesses of all sizes.
Services
Advertising Digital Marketing Public Relations Event Planning Website Development Graphic Design SEO Services Social Media Management Content Marketing Media Relations
Details
  • Year established: 2025
Highlights and features
  • We offer 25+ years of B2B and B2C media strategy expertise.
  • Our APR-certified practitioners deliver tailored public relations solutions.
  • We implement data-backed advertising campaigns across digital and traditional platforms.
  • Our integrated 360 Advertising strategy ensures performance alignment.
  • We serve clients across diverse industries including agriculture and industrial manufacturing.
Associations and certifications
  • Public Relations Society of America (PRSA)
What people say
Data-driven strategies Measurable results Creative excellence Industry expertise Exceptional service
Services
Advertising Services
Our 360 Advertising strategy combines traditional and digital tactics for targeted campaigns. We create data-backed solutions across print, radio, TV, and digital platforms. Our experts deliver measurable results through strategic media planning and performance tracking for B2B and B2C markets.
Digital Marketing
We provide end-to-end digital marketing solutions including SEO, PPC, and social media management. Our team creates content strategies that enhance online visibility and drive engagement. With technical SEO expertise and AI-powered answer engine optimization, we improve search rankings across Google, Bing, and emerging platforms.
Public Relations
Our APR-certified practitioners develop communication strategies that build trust and drive results. We offer media relations, crisis communications, and thought leadership positioning. Through MessageMAP framework, we ensure consistent messaging across all platforms to protect and enhance brand reputation.
Website Development
We design custom websites optimized for speed, SEO, and user experience. Our development services include WordPress and HubSpot platforms with responsive design. We provide full lifecycle support from discovery to ongoing maintenance, ensuring websites align with business objectives and conversion goals.
Event Planning
We offer comprehensive event management from concept to execution. Our services include venue selection, media relations, and post-event analysis. We create tailored experiences for conferences, trade shows, and community events with measurable ROI through detailed performance tracking.
People
Dan Cowling III
Founder, Chairman & CEO
With decades of experience in digital marketing strategy, Dan Cowling III leads ComGroup's innovative approaches. He specializes in training, personal development, and program concepts that drive marketing success across diverse industries.
Dane Cowling
Creative Director
Dane Cowling combines technical insight with market knowledge to create compelling B2B narratives. His expertise in niche industry marketing helps transform complex offerings into strategic brand stories that resonate with target audiences.
Lisa Van Hook
President
Lisa Van Hook, APR, leads strategic messaging and communications with decades of brand development experience. She created the MessageMap framework used for client strategy and excels at simplifying complex ideas into impactful messaging that drives engagement.
David Fahr
Media Director
David Fahr brings 25+ years of B2B and B2C media strategy experience. He specializes in integrated campaigns that deliver measurable results through digital, print, and broadcast platforms. His expertise includes media planning and buying across traditional and emerging channels.
Carson Horn
Public Relations Director
Carson Horn, APR, combines journalism background with strategic planning expertise. He excels at building relationships across industries and crafting narratives that resonate with media outlets. His focus areas include crisis communications and media training for executive spokespeople.
Questions
What advertising services do you offer?
We provide full-service advertising including digital (PPC, display ads), traditional (TV, radio), outdoor campaigns, and remarketing strategies tailored to your target audience.
How do you measure campaign effectiveness?
We track KPIs like CTR, conversion rates, ROAS, and engagement metrics. Our real-time analytics enable continuous optimization for maximum campaign performance.
Do you offer local marketing services?
Yes, we specialize in local SEO and geo-targeted advertising. We help businesses optimize for local search and run location-specific campaigns to increase community engagement.
What digital marketing services are available?
Our services include SEO, PPC, social media marketing, email campaigns, content marketing, and conversion rate optimization with data-driven strategies for measurable ROI.
How do you handle public relations?
We offer comprehensive PR services including media relations, crisis communications, thought leadership positioning, and message development using our proprietary MessageMAP framework.
Can you develop websites?
Yes, we create custom websites optimized for speed, SEO, and user experience using platforms like WordPress and HubSpot with full lifecycle development support.
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