Business Details
50+ Years
experience
Creative Marketing Solutions That Deliver Results
Group Five West has been a trusted marketing, advertising, and public relations agency since 1969. Our team specializes in crafting custom strategies informed by data-driven research and creative solutions to help businesses nationwide increase sales and unlock opportunities. With expertise in branding, content creation, digital storytelling, and performance marketing, we serve high-profile clients in construction, industrial, electrical, environmental, nonprofit, and credit union sectors. Our approach combines over 55 years of experience with a commitment to delivering measurable results, as evidenced by client retention rates twice the industry average.We prioritize understanding each client's unique challenges to develop tailored solutions that resonate with their audiences. Our work has earned recognition from partners like Success Credit Union and Southern Systems International, who highlight our creativity, reliability, and impact. As a family-owned business now in its third generation, we maintain a client-centric philosophy while embracing innovation in digital marketing, SEO, and emerging technologies. Our team of certified professionals brings specialized expertise in areas like campaign management, market analysis, and brand positioning to ensure every project exceeds expectations.
Services
Branding
Digital Marketing
Web Design
Public Relations
Social Media Management
SEO
Email Marketing
Print Collateral
Campaign Strategy
Media Outreach
Details
- Year established: 1969
Highlights and features
- 55+ years of marketing expertise since 1969
- Twice the industry average client retention rate
- 110% over-delivery on creative solutions
- Data-driven strategies with measurable ROI
- Certified digital marketing professionals on staff
What people say
Outstanding marketing partner
Pleasure to work with
Detailed creative solutions
Drives measurable sales impact
Results-driven approach
Services
Branding & Creative
We create distinctive brand identities that resonate with target audiences. Our services include logo design, packaging, brand guidelines, and marketing collateral. With over 55 years of experience, we combine strategic insights with creative execution to build memorable brand experiences that drive market differentiation and customer loyalty.
Digital Marketing
Our data-driven digital campaigns maximize online visibility through SEO, PPC, and social media strategies. We implement Google Ads, Facebook/Instagram advertising, and LinkedIn campaigns with performance tracking to optimize ROI. Our team ensures brands maintain consistent digital presence across evolving platforms.
Web Design & SEO
We build responsive, conversion-focused websites using platforms like Shopify and WordPress. Our SEO experts optimize content and technical elements to improve search rankings. Services include site architecture, content refreshes, and performance monitoring to ensure websites deliver measurable business results.
Public Relations
Our PR specialists secure media placements and develop strategic communication plans. We create press kits, manage media outreach, and craft brand positioning strategies that enhance public perception. With decades of industry connections, we help clients maintain positive media relationships and crisis management preparedness.
Social Media Management
We develop comprehensive social media strategies with content calendars, performance metrics, and audience engagement tactics. Our team manages platforms like Facebook, LinkedIn, and Instagram, creating optimized content that builds brand authority and drives customer interaction across digital channels.
People
Lisa Hemme
President
With 35+ years at Group Five West, Lisa leads client partnerships as second-generation owner. Her expertise spans marketing strategy, business development, and team leadership after roles from media buyer to VP.
Nicole Hemme
Vice President
Third-generation leader Nicole drives innovation with marketing strategy and brand management expertise. Certified in digital marketing, she specializes in campaign management and market analysis while leading agency growth initiatives.
Wesley McHan
Creative Director
With 25+ years in design, Wes transforms concepts into visuals. Holding a BFA from Ringling College, he leads creative execution for branding projects and digital experiences that connect brands with consumers effectively.
Richard Hinkle
Founder
Established Group Five West in 1969 after military service. Richard built the agency's foundation through creative problem-solving and technical expertise, creating lasting client relationships that continue guiding our approach today.
Greg Hemme
Finance Director
Managing financial operations with precision, Greg ensures fiscal responsibility across all projects. His financial expertise supports strategic decision-making while maintaining the agency's long-term stability and growth.
Questions
What industries do you specialize in?
We focus on construction, industrial, electrical, environmental, nonprofit, and credit union sectors with tailored marketing strategies.
How long does a branding project take?
Full brand identity projects typically take 4-8 weeks, with comprehensive campaigns extending based on scope requirements.
Do you work with national clients?
Yes, we serve clients nationwide while maintaining local market expertise in Arkansas and surrounding regions.
What makes your agency different?
Our combination of 55+ years' experience, third-generation leadership, and data-driven creative solutions sets us apart.
Can you refresh existing brands?
Yes, we specialize in modernizing established brands while preserving core identity elements and market recognition.
