Business Details
29 Years
experience
Trusted Wine Sales and Marketing Consultants Since 1997
Tincknell & Tincknell has been a leader in wine sales and marketing consulting since 1997, providing strategic guidance to wineries and wine-related businesses globally. Our expertise spans branding, sales strategies, packaging design, and technology integration, helping clients compete effectively in the dynamic wine industry. With over 30 years of combined experience, Jennifer and Paul Tincknell have worked with more than 100 wineries, offering hands-on knowledge from vineyard operations to direct-to-consumer sales. We specialize in start-up assistance, business planning, and innovative marketing solutions tailored to the unique needs of the wine sector. Our approach combines creative vision with practical execution, ensuring clients' stories resonate authentically with their target audiences.From traditional packaging to cutting-edge alternative formats like boxed wine, we deliver comprehensive services that bridge tradition and innovation. Our team's deep industry connections and technical proficiency enable us to provide actionable insights that drive measurable results. We maintain a client-centric philosophy, prioritizing transparency and long-term partnerships built on trust and proven expertise. Our work extends beyond consulting to include hands-on vineyard ownership and active participation in industry advancements. This combination of experience, creativity, and technical knowledge positions us as trusted advisors in the global wine industry.
Services
Wine Sales Strategy
Brand Development
Packaging Design
Online Marketing
Start-Up Assistance
Business Planning
Creative Services
Alternative Packaging
Tech Solutions
Marketing Consultation
Details
- Year established: 1997
Highlights and features
- We offer 30+ years of combined experience in the U.S. wine industry
- Our team has successfully launched over 100 wineries and wine brands
- We provide end-to-end solutions from vineyard operations to digital marketing
- Our innovative approach includes pioneering work in alternative wine packaging
- We combine creative vision with proven business strategy execution
Services
Wine Sales Strategy
Develop comprehensive sales strategies for national, export, and direct-to-consumer wine distribution channels. Our approach focuses on building brand identity through relationship development with distributors, retailers, and consumers while implementing effective pricing and promotion strategies. We create customized sales action plans that align with market trends and business objectives.
Brand Development
Create cohesive brand identities that resonate across all sales channels. Our services include brand positioning, corporate identity development, and market research to establish strong brand equity. We ensure consistent messaging that reflects your winery's unique story and values while adapting to evolving consumer preferences and market demands.
Packaging Design
Design integrated packaging solutions that capture brand essence and drive consumer engagement. Our expertise spans traditional bottle labels to innovative alternative formats like boxed wine. We focus on creating visually compelling designs that communicate brand identity while meeting practical requirements for shelf impact and regulatory compliance.
Online Marketing
Develop comprehensive digital marketing strategies that combine website design, social media, and email campaigns. We create integrated online-offline marketing approaches that enhance brand visibility and drive direct sales. Our services include SEO, content marketing, and analytics to optimize digital presence and customer engagement.
Start-Up Assistance
Provide end-to-end support for new winery ventures, from business planning to market entry. Our services include feasibility studies, licensing guidance, label approval assistance, and distribution strategy development. We help new brands navigate regulatory requirements while establishing strong market positioning and operational frameworks.
People
Jennifer Tincknell
Partner
With over four decades in the wine industry, Jennifer specializes in national sales, distribution management, and wine production strategy. Her expertise includes brand development and international market expansion.
Paul Tincknell
Partner
Paul brings 40+ years of experience in wine sales and marketing, including senior roles at Cuvaison Winery. He specializes in direct sales, packaging design, and strategic business planning for wine industry clients.
Questions
What specific wine industry services do you offer?
We provide wine sales strategy, brand development, packaging design, online marketing, business planning, and start-up assistance tailored to wineries.
How can you help new wineries launch successfully?
Our start-up services include business plans, branding strategy, packaging design, distribution planning, and market entry guidance for new wine ventures.
Do you work with international wine clients?
Yes, we've assisted wineries in California, New Mexico, Oregon, Idaho, China, and Japan with global market strategies and localization approaches.
What makes your packaging design services unique?
We specialize in both traditional and alternative wine packaging, including pioneering work with boxed wine and innovative single-serve formats.
How do you integrate technology with wine marketing?
We combine digital marketing strategies with emerging technologies to enhance brand visibility and optimize sales channels for modern wine consumers.
