Business Details
Your Strategic Partner for Experiential Marketing
Spearhead Marketing is a boutique experiential marketing and event production agency specializing in creating and executing unique, impactful campaigns. With over two decades of combined experience, our co-founders have honed their expertise through hands-on involvement in every aspect of live event production, from logistical planning to on-site execution. We serve as strategic partners for brands, media companies, and advertising firms, delivering memorable experiences that drive engagement and measurable results.Our services span creative conception, full-service project management, event logistics, and technology integration, supported by a nationwide network of vendors and staffing professionals. We pride ourselves on providing personalized attention to every project, ensuring flawless execution for Fortune 500 clients and smaller brands alike.
Services
Event Design
Project Management
Event Logistics
Production Fabrication
Sponsorship Negotiation
Technology Integration
Onsite Execution
Staffing Solutions
Results Reporting
Highlights and features
- We have over 20 years of hands-on experience in experiential marketing.
- Our full-service production team manages every detail from concept to execution.
- We maintain strong vendor relationships for seamless event logistics.
- Our proprietary staffing database ensures top-tier event personnel nationwide.
- We deliver measurable ROI through data-driven campaign reporting.
Services
Event Design
We craft custom event concepts aligned with brand objectives, designing immersive consumer journeys from initial ideation to final execution. Our team combines artistic vision with logistical precision to create memorable brand experiences. Clients benefit from tailored environments that enhance engagement and reinforce marketing messages.
Project Management
Our experienced producers handle end-to-end campaign coordination, ensuring seamless execution across all project phases. We maintain strict budget controls while managing vendor relationships and timelines. Clients receive comprehensive support through every stage of their experiential marketing initiatives.
Sponsorship Activation
We strategically connect brands with high-impact sponsorship opportunities in sports, music, and entertainment. Our team negotiates optimal partnerships and designs activation plans that maximize exposure. Clients gain access to exclusive platforms that enhance brand visibility and consumer engagement.
Mobile Tours
We create nationwide mobile marketing campaigns featuring custom vehicle build-outs and interactive brand experiences. Our logistics experts manage routing, permits, and local regulations. Clients benefit from turnkey solutions that bring their brand directly to target audiences in multiple markets.
Technology Integration
We incorporate cutting-edge technologies into live events, including social media tracking and interactive displays. Our team ensures seamless digital-physical experience integration. Clients receive enhanced engagement metrics and real-time campaign performance data.
People
Erika Cunha
Co-Founder
With over 20 years of experiential marketing experience, Erika Cunha co-founded Spearhead Marketing after working extensively in event production. She oversees strategic operations and client relationships, leveraging her deep industry knowledge to deliver successful campaigns for Fortune 500 companies.
Melanie Cain
Co-Founder
Melanie Cain brings two decades of hands-on event production experience to Spearhead Marketing. As co-founder, she manages creative development and execution, utilizing her expertise in budgeting, permitting, and vendor management to ensure flawless event delivery for major corporate clients.
Questions
What types of events do you specialize in?
We specialize in live events, product launches, mobile tours, sponsorship activations, pop-up retail, and hybrid/virtual experiences for corporate clients.
Can you handle both small and large-scale events?
Yes, we accommodate projects of all sizes with the same level of attention to detail and strategic execution.
Do you work with national brands only?
While we frequently partner with Fortune 500 companies, we also work with emerging brands seeking impactful marketing solutions.
How do you measure campaign success?
We provide comprehensive post-event reporting with metrics tracking, engagement data, and ROI analysis for every campaign.
What geographic areas do you serve?
We operate nationwide with extensive experience managing events in major metropolitan areas and regional markets.
