Business Details
48 Years
experience
Your Agricultural Marketing Partner for Growth
Since 1978, Rhea & Kaiser Marketing Communications has evolved from a small agricultural marketing firm into a leading agency serving major brands in the agriculture sector. Our team combines deep agricultural expertise with modern advertising technology to create tailored strategies that resonate with farmers, agribusinesses, and rural communities. We prioritize client goals as our own, designing purpose-driven campaigns that align with business objectives while leveraging data analytics for measurable results. With a digital-first mindset and a commitment to collaboration across paid, owned, and earned media channels, we act as a trusted extension of our clients' teams.Our leadership team brings decades of agricultural experience, including farm backgrounds and industry-specific insights, ensuring strategies reflect both market realities and client needs. We emphasize transparency, curiosity, and bold thinking, fostering long-term partnerships that drive sustainable growth. Our work has delivered measurable outcomes for clients like Bayer, Central Garden & Pet, and CNH Industrial Reman, including significant increases in website traffic, lead generation, and sales growth. We maintain a client-centric approach through personalized service, strategic alignment, and continuous performance optimization.
Services
Strategic Planning
Paid Media Campaigns
Digital Analytics
Content Creation
Brand Development
Details
- Year established: 1978
Highlights and features
- 40+ years of specialized expertise in agricultural marketing
- Data-driven strategies tailored to agribusiness needs
- Proven track record with industry leaders like Bayer and CNH Industrial
- Full-service approach covering planning, activation, and analytics
- Leadership team with direct agricultural experience and farm backgrounds
What people say
Measurable ROI improvements
Effective digital foundation
Strong campaign engagement
Proven industry expertise
Responsive partnership approach
Services
Strategic Planning
We develop customized marketing strategies aligned with agricultural business objectives. Our approach combines industry insights with data analytics to identify growth opportunities, optimize resource allocation, and create roadmaps for sustainable success. This service ensures every marketing decision directly contributes to measurable business outcomes.
Paid Media Campaigns
Our paid media experts create targeted advertising campaigns across digital platforms. We specialize in reaching agricultural audiences through precision audience segmentation, performance-driven ad creative, and continuous optimization. This service maximizes brand visibility while maintaining strict ROI accountability through real-time campaign analytics.
Digital Analytics
We implement comprehensive analytics frameworks to track marketing effectiveness. Our team provides actionable insights through customized dashboards, conversion tracking, and multi-channel attribution modeling. This service enables data-informed decision-making to refine strategies and demonstrate clear marketing impact on business growth.
Content Creation
Our specialists develop engaging content tailored to agricultural audiences. From technical whitepapers to social media campaigns, we create materials that educate and convert. This service ensures consistent brand messaging while addressing specific audience needs throughout the customer journey.
Brand Development
We build and strengthen agricultural brands through comprehensive positioning strategies. Our approach includes market research, identity development, and messaging frameworks that resonate with target audiences. This service creates lasting brand equity through consistent, research-backed brand experiences across all touchpoints.
People
Stephanie Heusuk
CEO
With 25+ years at Rhea & Kaiser Marketing Communications, Stephanie combines farm upbringing experience with strategic leadership. She focuses on client relationships and agency growth while maintaining agricultural industry connections through her family's row-crop operation.
Jeff Walter
President
Agricultural marketing expert with 20+ years of experience, Jeff leads strategic initiatives informed by his farm background and ag communications degree. He specializes in launching innovative crop protection technologies and global marketing strategies.
Angel Kelpsas
CFO
Finance leader with public accounting background, Angel drives financial strategy while balancing analytical precision with creative problem-solving. She contributes to operational excellence while pursuing outdoor activities like longboarding and gardening.
Grant Cassiday
Vice President, Paid Media
Media strategy expert with diverse experience spanning broadcast, consumer brands, and agricultural marketing. Grant leads media planning teams while applying his passion for agribusiness and strategic campaign development.
Steve Rhea
Chairman of the Board
Co-founder with 45+ years in agricultural marketing, Steve established the agency's industry reputation. He continues shaping strategy while maintaining active involvement in farming and agricultural community initiatives.
Questions
How do you specialize in agricultural marketing?
Our team combines decades of farming experience with modern marketing techniques, creating strategies specifically tailored to agricultural audiences and industry challenges.
What marketing channels do you use?
We employ a full-funnel approach across paid media, owned content, and earned media channels to maximize agricultural brand visibility and engagement.
How do you measure campaign success?
We track performance through customized KPIs aligned with business goals, using advanced analytics to demonstrate ROI and inform continuous optimization.
Can you help with digital transformation?
Yes, we specialize in modernizing agricultural marketing through digital strategy, website optimization, and data-driven campaign management.
What industries do you serve?
We focus on agriculture, equipment manufacturing, and rural lifestyle businesses, with deep expertise across crop science, livestock, and agtech sectors.
How do you handle campaign planning?
Our three-step process includes strategic discovery, customized planning, and data-informed activation to ensure marketing efforts directly support business objectives.
