Business Details
26 Years
experience
Your Trusted Partner for International Destination Marketing
Myriad Marketing stands as the industry leader in international travel marketing, specializing in creating fully integrated marketing approaches for destinations targeting North American travelers. With decades of experience in B2B and B2C travel and tourism strategies, we have established ourselves as the leading authority in international destination marketing. As part of the MMGY Global family, we leverage proprietary research from MMGY and Travel Intelligence, including the Portrait of American Travelers and Travel Horizons, which serve as industry benchmarks for travel habits, preferences, and decision-making. Our fully integrated strategies maximize client investments through economy of scale while amplifying messages across North America and beyond.With offices in Los Angeles and New York, our team delivers 360-degree sales and marketing solutions, combining expertise in public relations, social media, consumer advertising, trade relations, and tourism development. We specialize in crafting experiential promotions, data-driven campaigns, and long-term strategic planning to create sustainable growth for destinations worldwide. Our proven success is demonstrated through award-winning campaigns like the Macaos Experiential Food Truck and the Samoa tourism initiative, which showcase our ability to elevate destinations through innovative storytelling and targeted outreach.
Services
Destination Representation
Consumer Advertising
Trade Relations
Special Projects
Tourism Development
Public Relations
Events & Promotions
Research & Insights
Details
- Year established: 2000
Highlights and features
- We offer 20+ years of expertise in international travel marketing strategies.
- Our proprietary research tools provide unparalleled insights into traveler behavior.
- We deliver fully integrated B2B and B2C solutions for maximum campaign impact.
- Our award-winning campaigns demonstrate proven success in destination promotion.
- We combine global reach with localized market expertise across North America.
Services
Destination Representation
Our 360-degree sales and marketing approach delivers destination messages across North America and beyond. As in-market liaisons for international tourist offices, we integrate sales, marketing, and communications efforts while leveraging MMGY Global's full service suite. With global expertise spanning continents, we ensure strong market footholds through strategic partnerships and data-driven campaigns.
Consumer Advertising
We target core audiences using strategic B2C approaches that combine digital advertising, native content, and print media. Our understanding of traveler behavior enables precise audience targeting at every decision-making stage, from inspiration to action. Through cooperative programs and proprietary research, we maximize campaign effectiveness while optimizing budget allocation for tourism clients.
Trade Relations
Our B2B strategies engage travel trade distribution networks through training tools and cooperative campaigns. We maintain direct connections with travel advisors, OTAs, and industry partners to ensure client messages remain top-of-mind. Using proprietary databases and targeted outreach, we develop programs that drive consumer decisions through industry insider channels.
Tourism Development
We create long-term strategies addressing strategic visions, stakeholder needs, and economic development goals. Our comprehensive approach combines market analysis with sustainable growth planning to establish clear destination identities. Through stakeholder engagement and data analysis, we help destinations develop actionable roadmaps for future tourism development.
Public Relations
Our PR services leverage decades of experience in storytelling and media relations. We develop fresh angles to reach top-tier writers and influencers through press events, social media campaigns, and targeted outreach. With expertise in narrative development and media engagement, we create strategic PR plans that generate impactful coverage for tourism destinations.
Questions
What services does MMGY Myriad offer for tourism destinations?
We provide destination representation, consumer advertising, trade relations, public relations, tourism development, and research services tailored to international tourism boards targeting North American markets.
How does MMGY Myriad help destinations reach travelers?
We use proprietary research tools like Portrait of American Travelers to create data-driven campaigns that target travelers at every decision-making stage through digital, print, and experiential marketing.
Which regions does MMGY Myriad specialize in?
While we work with destinations worldwide, our expertise focuses on helping international tourism boards succeed in North American markets through localized strategies.
How can destinations partner with MMGY Myriad?
Destinations can contact us through our website or office locations in Los Angeles and New York to discuss customized marketing solutions that align with their specific tourism development goals.
