Business Details
Trusted B2B Marketing Solutions for Technology Companies
BTB Integrated Marketing has been a trusted partner for technology-driven B2B companies for over 25 years. Founded by former GE Semiconductor marketers, we specialize in creating integrated marketing communications programs that align with sales objectives and industry-specific needs. Our team excels in brand building, strategic positioning, and developing comprehensive campaigns that span digital advertising, public relations, and tradeshow support. We pride ourselves on functioning as an extension of our clients' marketing departments, offering tailored solutions for both established companies and startups.With expertise in technical content creation, website design, and targeted media planning, we deliver measurable results through precision-driven strategies. Our commitment to understanding complex technologies allows us to craft compelling value propositions that resonate with prospects. As a purposefully small agency, we ensure direct collaboration with senior team members throughout every project phase. From product launches to legacy product revitalization, our services are designed to meet evolving market demands while maintaining a client-centric approach focused on achieving business goals.
Services
Brand Building
Integrated Programs
Targeted PR
Website Design
Advertising Campaigns
Tradeshow Graphics
Video Production
Special Projects
Highlights and features
- 25+ years of experience in B2B marketing for technology industries
- Tailored services as an extension of your marketing department
- Expertise in integrated programs aligning multi-channel messaging
- Proven track record in technical content and PR strategy
- Direct collaboration with senior team members on all projects
Services
Brand Building
We create impactful brand identities and positioning strategies that align with business goals and resonate with target audiences. Our approach combines market analysis with creative execution to establish cohesive brand guidelines. Services include logo design, messaging frameworks, and brand architecture tailored for technology companies.
Integrated Programs
Our comprehensive programs synchronize messaging across multiple channels including websites, PR, social media, and tradeshow materials. We develop coordinated strategies that enhance brand consistency while driving engagement through aligned digital and traditional marketing efforts.
Targeted PR
We craft and distribute technical content including press releases, white papers, and industry articles. Our precision distribution strategy targets relevant editors and influencers to maximize media coverage and industry visibility for technology-focused businesses.
Website Design
We create responsive websites optimized for B2B audiences, combining strategic messaging with user-friendly design. Our solutions range from fast CMS implementations to custom development, ensuring websites effectively support sales and marketing objectives.
Advertising Campaigns
Our team develops memorable advertising campaigns with strategic media planning. We create cohesive visual themes that extend across digital platforms, tradeshow materials, and video content to maintain consistent brand messaging and support sales initiatives.
People
Chris Burke
President
As President of BTB Integrated Marketing, Chris Burke leads strategic brand development initiatives with over 25 years of B2B marketing experience. He specializes in creating integrated programs for technology companies and focuses on aligning marketing efforts with business objectives.
Geoff Dunkak
VP Creative Services
Geoff Dunkak oversees creative operations at BTB, bringing technical expertise to marketing solutions. With extensive experience in B2B communications, he develops strategic content and creative concepts that effectively convey complex technological value propositions to target audiences.
Louise LaRochelle
Project Management
Louise LaRochelle manages project execution at BTB, ensuring timely delivery of marketing initiatives. Her expertise in coordinating complex projects helps maintain seamless implementation of integrated marketing programs across multiple technology sectors.
Melissa Sanders
Account Executive
Melissa Sanders serves as Account Executive, bridging client needs with strategic marketing solutions. She specializes in product launch strategies and has extensive experience in coordinating cross-channel marketing campaigns for technology companies.
Christine Stieglitz
PR Executive
Christine Stieglitz leads public relations efforts at BTB, crafting technical content and managing media relations. Her expertise in B2B PR includes developing press strategies that enhance industry visibility and support sales through targeted communication initiatives.
Questions
What industries does BTB Integrated Marketing specialize in?
We specialize in marketing for technology-driven B2B companies across various sectors including electronics, industrial manufacturing, and emerging technologies.
How does BTB approach integrated marketing programs?
We create coordinated strategies that align messaging across websites, PR, social media, and tradeshow materials to enhance brand consistency and drive engagement.
Can BTB help with technical content creation?
Yes, we develop technical content including press releases, white papers, and industry articles with precision distribution to relevant editors and influencers.
What website development options do you offer?
We provide responsive website solutions ranging from fast CMS implementations to custom development, ensuring sites effectively support sales and marketing goals.
How do you handle B2B advertising campaigns?
We create memorable campaigns with strategic media planning, developing cohesive visual themes that extend across digital platforms and tradeshow materials.
Videos
