Business Details
We are a national market research firm headquartered in Sarasota, Florida, operating since 2004. Our founder, Richelle Seavy, brings more than 25 years of experience in consumer and industrial products marketing to every engagement. We have spent the last 9 years developing specialized expertise within the healthcare industry. Our work focuses on helping clients develop winning strategies through branded and custom online research panels, communities, and discussion forums. We believe that a collaborative environment provides our clients with the best solutions. We know that a cookie-cutter approach to market research does not produce meaningful results.
We ensure that every research initiative is focused to meet specific business objectives. We recognize that Web 2.0 has changed the landscape, providing new opportunities to learn what customers are saying. We tailor our array of market research services to fit the needs and budget of any size company. We provide a flexible support model that is customized to meet your specific business needs. We serve as an extension of your marketing department, working closely with you to zero in on the answers needed to build your bottom line. We thoroughly scope your project to identify the most appropriate research methodology for your goals.
We ensure that every research initiative is focused to meet specific business objectives. We recognize that Web 2.0 has changed the landscape, providing new opportunities to learn what customers are saying. We tailor our array of market research services to fit the needs and budget of any size company. We provide a flexible support model that is customized to meet your specific business needs. We serve as an extension of your marketing department, working closely with you to zero in on the answers needed to build your bottom line. We thoroughly scope your project to identify the most appropriate research methodology for your goals.
Highlights and features
- Our founder brings more than 25 years of marketing expertise.
- We have specialized in healthcare industry research for 9 years.
- We provide a flexible support model customized to your needs.
- We reject cookie-cutter approaches in favor of focused solutions.
- We offer end-to-end services across all research modes.
Services
Online Research Panels
We specialize in the development, implementation, and ongoing management of branded and custom online research panels. This service targets companies seeking to maximize their research dollars through long-term engagement strategies. Our approach fosters a relationship with panelists, ensuring the panel's success goes far beyond its initial technical setup.
Custom Panels
We build custom panels tailored to your specific target audience and business objectives. These panels provide a direct line to existing and potential customers for ongoing feedback. This service allows for deeper, more agile insights into customer thinking and behavior over time.
Traditional Research
Our traditional research services encompass proven telephone and face-to-face methodologies to gather critical market data. We design these studies to effectively reach your desired audience regardless of their digital accessibility. This approach ensures robust and representative sampling for your critical business decisions.
Market Segmentation and Targeting
We conduct market segmentation and targeting research to identify distinct customer groups within your market. This process allows us to tailor marketing strategies that resonate with specific audience needs. The outcome enables you to allocate resources more effectively and improve your overall marketing return on investment.
New Product Ideation
We facilitate new product ideation and concept testing to validate innovations before market launch. Our process leverages customer insight to refine product features and positioning. This reduces risk by ensuring your new product development aligns directly with verified customer demand and preferences.
