Business Details
22 Years
experience
Trusted Marketing & Communications Agency in New Jersey
Founded in 2004, we are a certified woman-owned small business specializing in evidence-based communications strategies that drive measurable behavior change. Our team combines entrepreneurial energy with deep expertise in public relations, multi-channel marketing, and cultural adaptation to bridge gaps between awareness and action. With decades of collective experience serving government agencies and private sector clients, we deliver tailored solutions that prioritize accessibility and inclusivity. Our approach integrates market research, digital marketing, and stakeholder engagement to create impactful campaigns for diverse audiences. Backed by certifications from WBENC and the U.S.Small Business Administration, we leverage strategic partnerships with MBE, WBE, and 8(a) firms to amplify our capabilities. Our work with federal agencies like the USDA and NIH demonstrates our commitment to solving complex communication challenges through innovative tactics. From strategic planning to execution, we focus on delivering results that align with organizational goals while maintaining transparency and ethical standards.
Services
Marketing Consulting
Public Relations
Advertising Campaigns
Digital Marketing
Graphic Design
Media Relations
Strategic Planning
Stakeholder Outreach
Market Research
Event Management
Details
- Year established: 2004
Highlights and features
- Certified woman-owned small business since 2004
- Evidence-based strategies for measurable behavior change
- Multi-channel marketing expertise across sectors
- WBENC-certified with diverse strategic partners
- Proven success with federal agencies and universities
Associations and certifications
- Womens Business Enterprise National Council (WBENC)
- U.S. Small Business Administration Economically Disadvantaged Woman Owned Small Business (EDWOSB)
Services
Marketing Consulting
We develop customized marketing strategies using behavioral science principles to create campaigns that drive measurable outcomes. Our consultants analyze audience needs and market trends to design interventions that bridge awareness gaps. With expertise in government and private sector requirements, we ensure compliance with accessibility standards while maximizing impact through data-driven decision-making.
Public Relations
Our public relations services focus on building stakeholder relationships and enhancing organizational credibility through strategic messaging. We craft compelling narratives that align with client objectives while maintaining media compliance. From crisis communication to reputation management, our team leverages press relations and outreach programs to maintain consistent brand positioning across all platforms.
Digital Marketing
We create integrated digital marketing campaigns that combine social media, website optimization, and video content to engage target audiences. Our specialists implement SEO-friendly strategies while ensuring Section 508 compliance for accessibility. Through analytics-driven adjustments, we maximize online visibility and conversion rates across government and corporate clients.
Graphic Design
Our design team produces visually compelling materials that meet both creative and regulatory requirements. We specialize in creating accessible visual content that complies with Section 508 standards while maintaining brand consistency. From print collateral to digital assets, our designs support communication objectives through effective visual storytelling techniques.
Market Research
We conduct comprehensive market research using focus groups, surveys, and interviews to inform strategic decisions. Our research methodologies incorporate cultural adaptation principles to ensure accurate data collection across diverse populations. The insights gained directly shape campaign development and help measure the effectiveness of implemented communication strategies.
People
Nicole Jacques
President
As President, Nicole leads strategic direction and client relationships with over 20 years of experience in communications. She oversees campaign development and ensures alignment with organizational goals while maintaining compliance with federal standards.
Susan Cohen
Senior Vice President
Susan directs major client accounts and strategic planning initiatives, bringing extensive expertise in public sector communications. She specializes in developing multi-channel campaigns that meet complex regulatory requirements while achieving measurable behavior change outcomes.
Laura Febbi
Director of Client Services
Laura manages client engagements and ensures seamless execution of communication strategies. With deep experience in stakeholder outreach, she coordinates cross-functional teams to deliver projects on time while maintaining the highest quality standards.
Elaine E. Katz
Subject Matter Expert
As a scientific advisor, Elaine provides expertise in communication disorders and accessibility standards. Her background in clinical speech-language pathology ensures that campaigns meet the needs of diverse audiences through evidence-based approaches.
Pam Goldstein
Senior Consultant
Pam offers strategic guidance on campaign development and evaluation. Her consulting work focuses on translating complex information into actionable communication strategies that align with organizational objectives and regulatory requirements.
Questions
What industries do you specialize in?
We primarily serve government agencies and private sector clients in healthcare, transportation, and higher education sectors.
Are you a certified woman-owned business?
Yes, we are certified by WBENC and the U.S. Small Business Administration as an Economically Disadvantaged Woman-Owned Small Business.
How do you ensure accessibility in communications?
Our team follows Section 508 compliance standards and incorporates cultural adaptation principles in all materials to ensure accessibility for diverse audiences.
What types of marketing campaigns do you create?
We develop multi-channel campaigns combining digital marketing, public relations, and traditional media to drive measurable behavior change outcomes.
Do you work with federal government clients?
Yes, we hold GSA Multiple Award Schedule contracts and have extensive experience delivering services to USDA, NIH, and Department of Labor agencies.
How do you measure campaign effectiveness?
We use market research, analytics, and post-campaign evaluations to measure outcomes against predefined metrics and ensure continuous improvement.
