Business Details
21 Years
experience
Industrial Marketing Strategy Experts
Shanahan Strategy has been empowering manufacturers and industrial companies since 2005, specializing in transforming traditional marketing approaches into data-driven growth engines. Our team of seasoned professionals understands the unique challenges faced by complex B2B industries, where buyers complete 60% of their purchasing journey before engaging with suppliers. We deliver comprehensive solutions including strategic roadmaps, website optimization, content marketing, and execution support tailored to companies in manufacturing, distribution, and dealer groups. With over two decades of combined experience in industrial sales and marketing leadership, we focus on creating measurable results through proven digital strategies.Our methodology combines deep industry expertise with modern marketing techniques to attract qualified leads, nurture them through the sales funnel, and ultimately drive revenue growth. We work exclusively with businesses committed to long-term strategic partnerships, typically requiring engagements of $4,000-15,000 monthly with a one-year commitment. Our track record demonstrates success in helping small- to medium-sized industrial companies navigate the evolving digital landscape and overcome the limitations of outdated marketing approaches.
Services
Marketing Strategy
Website Optimization
Content Marketing
Lead Generation
Digital Transformation
Brand Positioning
Competitive Analysis
Sales Funnel Development
Marketing Automation
Performance Analytics
Details
- Year established: 2005
Highlights and features
- We specialize exclusively in industrial marketing with 20+ years of B2B expertise
- Our proven strategies target buyers 60% through their purchasing journey
- We develop customized marketing roadmaps aligned with business growth objectives
- Our team has helped manufacturers increase lead generation and sales pipeline
- We offer comprehensive services from strategy development to implementation support
What people say
Proven strategies
Measurable results
Industry expertise
Strategic approach
Effective marketing
Services
Marketing Strategy
We develop comprehensive marketing strategies tailored to industrial companies' unique needs. Our approach combines industry expertise with data-driven insights to create actionable plans that drive business growth. Services include market analysis, competitive positioning, and marketing roadmap development.
Website Optimization
Our website optimization services transform digital presence into lead generation engines. We create customized blueprints and implement designs that attract target audiences and convert visitors into sales-ready leads through strategic user experience and content placement.
Content Marketing
We develop content strategies that build brand authority and engage industrial buyers. Our approach focuses on delivering valuable information that addresses customer pain points and establishes thought leadership throughout the purchasing journey.
Lead Generation
Our lead generation solutions target qualified prospects through digital marketing channels. We implement proven tactics for attracting, nurturing, and converting leads into sales opportunities aligned with complex B2B buying processes.
Digital Transformation
We help industrial companies adapt to modern marketing requirements through digital transformation. Our services include updating outdated strategies, implementing new technologies, and developing measurable digital marketing programs for sustainable growth.
People
Brian Shanahan
Founder & CEO
Brian Shanahan brings over 20 years of industrial marketing and sales leadership experience. He specializes in developing growth strategies for manufacturing and distribution companies through proven digital marketing approaches.
Questions
What industries do you specialize in?
We focus exclusively on industrial companies including manufacturing, distribution, and dealer groups across sectors like agriculture, construction, and energy.
Do you work with small businesses?
Yes, we primarily serve small- to medium-sized industrial companies needing strategic marketing support to compete with larger organizations.
What marketing services do you offer?
We provide comprehensive services including strategy development, website optimization, content marketing, lead generation, and implementation support for industrial businesses.
How long do engagements typically last?
Most strategic partnerships require a one-year commitment with monthly investments ranging from $4,000-15,000 based on scope and business needs.
Can you help with digital transformation?
Yes, we specialize in modernizing outdated marketing approaches through digital transformation strategies tailored to complex B2B industrial sales processes.
How do you measure marketing success?
We use data-driven metrics aligned with business goals including lead quality, conversion rates, and overall revenue impact from marketing initiatives.
