Business Details
30 Years
experience
Expert Market Research Services in San Francisco
Since 1996, Baccus Research has established itself as a trusted partner in market research and user experience consultancy. Our team brings decades of collective experience in qualitative and quantitative research methodologies, serving clients in science and technology sectors. We specialize in brand assessment, product development, and advertising evaluation, delivering actionable insights that drive business decisions. With a global network of partners, we access hard-to-reach audiences across industries including healthcare and technology. Our full-service approach covers every project phase from scoping to final presentation, adapting methods to client timelines and budgets.Headquartered in the San Francisco Bay Area, we combine local expertise with international reach. Our collaborative team includes seasoned professionals with specialized skills in data analysis, user engagement, and strategic positioning. We maintain a client-centric focus, prioritizing efficiency and practical solutions that avoid unnecessary expenditures. This commitment to value-driven research has sustained our reputation for three decades. Our work continues to shape consumer behavior analysis and technology adoption strategies worldwide.
Services
Qualitative Market Research
Quantitative Analysis
User Experience Research
Global Market Studies
Custom Research Solutions
Advertising Evaluation
Product Development Insights
Brand Positioning Studies
Details
- Year established: 1996
Highlights and features
- We offer 30+ years of expertise in science & technology research
- Our global partner network accesses hard-to-reach professionals
- Full-service capabilities from project scoping to final presentation
- We specialize in uncovering unexpected consumer behavior insights
- Client-focused approach avoids unnecessary time and cost expenditures
What people say
Actionable insights
Industry expertise
Efficient process
Services
Qualitative Market Research
Our qualitative research uncovers deep consumer motivations through interviews and focus groups. We identify market positioning opportunities and messaging effectiveness for technology and science sectors. This method reveals unfiltered opinions that shape product development and branding strategies.
User Experience Research
We evaluate digital interfaces through usability studies and ethnographic research. Our team identifies friction points in software and website interactions. Findings inform design improvements that enhance user engagement and conversion rates across platforms.
Global Market Studies
Leveraging our worldwide partner network, we access specialized audiences in healthcare and technology fields. This capability enables cross-cultural analysis and market viability assessments for multinational corporations seeking expansion opportunities in emerging markets.
People
Chris Young
Managing Partner
With extensive experience in market research, Chris leads strategic initiatives and client relationships at Baccus Research. His expertise ensures delivery of actionable insights that drive business growth.
Jennifer Luke
Operations Director
Jennifer oversees operational efficiency and research execution. Her leadership ensures seamless project delivery while maintaining the firm's commitment to research excellence since 1996.
Erica Baccus
Founder
As founder, Erica established Baccus Research's reputation for rigorous methodology. Her vision created a firm that combines academic rigor with practical business applications in market research.
Questions
What industries do you specialize in?
We focus on science and technology sectors, including healthcare, software development, and emerging technologies through our specialized research methodologies.
Can you reach international audiences?
Yes, our global partner network enables access to hard-to-reach professionals in over 40 countries for comprehensive market analysis.
What research methods do you use?
We employ qualitative, quantitative, and mixed-method approaches including in-person sessions, online studies, and mobile ethnographies tailored to client needs.
How long have you been in business?
Baccus Research has provided market insights since 1996, maintaining our commitment to research excellence for over 25 years.
