Business Details
20 Years
experience
Your Trusted Advertising & Marketing Partner in Fresno
At Paul McDougal Marketing, we combine decades of industry experience with creative problem-solving to deliver tailored marketing solutions. Founded in 2006 by Paul McDougal, our agency has grown to serve over 40 clients through strategic advertising, branding, and digital campaigns. Our team of seasoned professionals brings expertise from diverse sectors including retail, finance, and entertainment. We prioritize understanding each client's unique challenges to develop impactful, data-driven strategies. With a focus on measurable results and affordability, we leverage modern digital tools while maintaining a personal approach.Our commitment to community involvement reflects our values of authenticity and long-term partnership. Having worked with businesses ranging from local startups to national chains, we emphasize transparency and collaboration. Our track record includes successful campaigns for notable clients like ProVoteSolutions and DMIG Hub. We maintain strong relationships with media partners and specialize in integrating traditional and digital marketing channels. Our work has earned recognition through client testimonials highlighting our ability to exceed expectations within budget constraints.
Services
Web Advertising
Public Relations
Marketing Research
Branding
Media Planning
Details
- Year established: 2006
Highlights and features
- We offer 30+ years of combined experience in retail, finance, and entertainment marketing sectors
- Our team provides transparent pricing with no hidden fees
- We guarantee measurable results through data-driven digital marketing strategies
- Our services integrate traditional advertising with modern digital tools
- We maintain long-term client relationships with personalized account management
What people say
Highly recommend Paul and his team
Work within my budget
Measurable results
Sharp work quality
Authentic approach
Services
Web Advertising
Our web advertising services create targeted online campaigns that combine strategic planning with creative execution. We develop customized digital strategies using modern tools to maximize client ROI. Our team specializes in creating measurable advertising solutions that adapt to evolving market trends while maintaining budget efficiency.
Public Relations
We craft comprehensive public relations strategies that build brand credibility and media presence. Our approach combines traditional PR tactics with digital outreach to create cohesive communication plans. With experienced professionals managing press relations and content distribution, we help clients maintain consistent brand messaging across all platforms.
Marketing Research
Our marketing research services provide data-driven insights that inform strategic decision-making. We conduct thorough market analysis to identify opportunities and challenges, helping clients make informed business decisions. This research forms the foundation for all our marketing strategies and campaign development.
Branding
We develop cohesive brand identities that reflect each client's unique value proposition. Our branding services include visual identity creation, messaging strategy, and market positioning. We help businesses establish strong brand recognition through consistent application across all marketing materials and communication channels.
Media Planning
Our media planning services create effective advertising schedules across traditional and digital platforms. We analyze audience demographics to optimize media spend and maximize campaign reach. This strategic approach ensures clients achieve their marketing objectives through the most appropriate channel combinations.
People
Paul McDougal
President, Owner
With over 30 years in agency work, Paul founded Paul McDougal Marketing in 2006 after extensive experience across retail, entertainment, and financial sectors. A Fresno State graduate, he has grown the firm to serve 40+ accounts while maintaining hands-on client involvement.
Alyson Stumpf
Account Executive
A seasoned marketing professional with 15+ years of agency experience, Alyson specializes in campaign development for fast food, retail, and financial clients. She graduated from Fresno State University and brings expertise in media and account service.
Kathryn McDougal
Vice President/AE
With 30+ years in marketing and project management, Kathryn oversees agency operations and key accounts. A California State University graduate, she combines administrative leadership with hands-on client management experience across public and private sectors.
Kurt Ogawa
Senior Art Director
As senior art director with 28 years in advertising, Kurt brings award-winning design expertise. He graduated from Los Angeles Trade Technical College and specializes in creating high-impact visual solutions for diverse industries from local businesses to national chains.
Stephen Dana
Digital Director, Associate
Stephen brings extensive digital media experience from his work at Excelerate Digital and McClatchy. A UC Berkeley graduate, he specializes in innovative digital marketing strategies and has helped numerous businesses achieve their online marketing objectives since the mid-90s.
Questions
What industries does McDougal Marketing specialize in?
We work with clients across retail, finance, entertainment, manufacturing, and nonprofit sectors, adapting our expertise to each industry's unique requirements.
How does McDougal Marketing measure campaign success?
We use data-driven metrics including engagement rates, conversion tracking, and ROI analysis to evaluate campaign effectiveness and optimize ongoing strategies.
Can you handle both traditional and digital marketing needs?
Yes, we offer integrated solutions combining print, broadcast, and digital channels to create cohesive marketing campaigns tailored to your business goals.
How does your agency approach community involvement?
We actively support local causes through sponsorships, fundraising, and volunteer efforts, reflecting our commitment to making a positive impact in Central California.
What sets your agency apart from competitors?
Our combination of big-agency expertise with personalized service, transparent pricing, and measurable results creates a unique value proposition for clients.
How do you develop marketing strategies for new clients?
We begin with comprehensive research and consultation to understand your business challenges, then create customized strategies that align with your specific goals and budget.
