Business Details
Contact-Level ABM Solutions for Targeted Marketing
Influ2 empowers businesses to elevate their account-based marketing strategies through precision targeting at the contact level. Founded on the principle that peoplenot accountsmake purchasing decisions, our platform bridges the gap between marketing and sales by delivering actionable insights into individual buyer behavior. With over a decade of combined experience in martech innovation, our team has developed a solution that tracks engagement, measures intent, and attributes revenue directly to targeted advertising efforts.Our expertise lies in enabling sales teams to focus on high-intent prospects with real-time visibility into ad interactions, ensuring every outreach is contextually relevant. Recognized for our ISO 27001 certification and SOC 2 Type II attestation, we prioritize data security and compliance while helping clients achieve measurable ROI. Trusted by industry leaders across B2B sectors, Influ2s platform transforms how companies approach ABM by humanizing the buyer journey and aligning marketing efforts with revenue outcomes.
Services
Contact-Level Ads
Intent Tracking
Journey Orchestration
Revenue Reporting
Cohort Builder
Highlights and features
- Target named buyers with precision using CRM-integrated contact lists
- Track real-time engagement across social, search, and third-party content
- Measure ad impact on pipeline and revenue with contact-level attribution
- Prioritize high-intent prospects through first-party intent signals
- Align marketing and sales with actionable insights into buyer behavior
Associations and certifications
- ISO 27001
- SOC 2 Type II
What people say
Real visibility into engagement
Actionable insights
X-ray vision into interest
Measurable revenue impact
Granular targeting capabilities
Services
Contact-Level Ads
Our contact-level ads platform enables precise targeting of named buyers within target accounts. By syncing CRM data, we deliver ads directly to decision-makers across LinkedIn, Google, and other platforms. Real-time notifications alert sales teams when prospects engage, allowing timely outreach with contextual relevance. This approach eliminates wasted ad spend by focusing on high-intent individuals rather than broad account lists.
Intent Tracking
Track first-party intent signals across search, social, and third-party content to identify active buyers. Our system reveals which prospects are researching relevant topics and what specific content interests them. This real-time visibility into buyer behavior helps prioritize outreach efforts and tailor messaging to current interests, even in zero-click search environments where traditional tracking fails.
Journey Orchestration
Automatically guide buyers through personalized journeys based on their engagement patterns and sales stage. Our platform integrates ad interactions with CRM data to create cohesive experiences across multiple touchpoints. Sales teams receive contextual insights about each prospect's interests, enabling more relevant conversations that align with the buyer's current position in the decision-making process.
Revenue Reporting
Measure marketing impact with contact-level revenue attribution that connects ad engagement to closed deals. Our reporting tools integrate directly with CRM systems to show how specific campaigns influence pipeline growth and conversion rates. This transparency enables data-driven optimizations and demonstrates marketing's direct contribution to revenue goals.
Cohort Builder
Create hyper-targeted audiences based on buyer personas, engagement history, and intent signals. Our cohort builder allows segmentation by specific job functions, industry verticals, or behavioral patterns. This granular approach ensures ads reach the most relevant decision-makers within target accounts, improving campaign effectiveness and reducing wasted impressions.
People
Dmitri Lisitski
CEO and Co-Founder
Dmitri brings extensive martech experience to Influ2, having previously led product development for enterprise SaaS platforms. His vision for contact-level ABM emerged from recognizing the limitations of account-based approaches in complex B2B sales cycles. He focuses on aligning product innovation with market needs while maintaining technical excellence.
Joe McNeill
CRO
Joe has over 15 years of experience scaling sales organizations in the marketing technology sector. At Influ2, he leads global revenue operations and strategic partnerships. His expertise in enterprise sales and channel development helps clients maximize ROI from contact-level marketing strategies while driving sustainable business growth.
Volodymyr Mikhalko
CTO and Co-Founder
Volodymyr oversees technical architecture and data security at Influ2. With a background in building scalable ad-tech solutions, he designed the platform's contact-level tracking system. His focus on innovation ensures the platform maintains cutting-edge capabilities while adhering to ISO 27001 and SOC 2 compliance standards.
Alisha Patel
VP, Customer Success
Alisha leads client onboarding and retention initiatives at Influ2. With a decade of experience in SaaS customer success, she ensures clients achieve measurable results from contact-level marketing. Her team provides ongoing support and best practice guidance to maximize platform effectiveness for diverse B2B use cases.
Den Kozlov
SVP, Strategy
Den drives product roadmap development and market expansion strategies. His background in B2B marketing analytics informs Influ2's approach to solving ABM challenges. He works closely with enterprise clients to understand evolving needs and translate them into platform innovations that deliver competitive advantages.
Questions
Can I track engagement without form fills?
Yes, our platform tracks ad engagement and content consumption without requiring form submissions. We identify interested prospects through behavioral signals across digital channels.
How do you measure marketing impact on revenue?
We connect ad engagement data with CRM records to show how specific campaigns influence pipeline progression and closed deals, providing clear revenue attribution at the contact level.
Is the platform suitable for enterprise sales cycles?
Yes, our solution excels in complex enterprise environments by tracking multiple decision-makers within buying committees and providing contextual insights for each stakeholder.
What compliance standards do you meet?
We are ISO 27001 certified and SOC 2 Type II attested, ensuring robust data security and compliance with major privacy regulations including GDPR and CCPA.
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