Business Details
9 Years
experience
Data-Driven Experiential Marketing Solutions
Encore Worldwide is a full-service experiential marketing agency specializing in creating engaging brand experiences for Fortune 500 companies. Our approach combines creative execution with data-driven analytics to measure and optimize return on investment (ROI) for every experience we design. By collaborating with independent research firms, we employ scientifically validated methods to track performance metrics that align with client-specific goals.Our team of industry veterans brings decades of combined experience in experiential marketing, ensuring clients receive tailored solutions that drive measurable results. We maintain long-term relationships with our clients through consistent delivery of high-impact campaigns and transparent communication throughout every project lifecycle.
Services
Experiential Marketing
ROI Tracking
Trade Show Events
Consumer Activations
Venue Sampling
B2B Experiences
Social Experiments
Product Sampling
Sponsorship Activation
Mobile Tours
Details
- Year established: 2017
Highlights and features
- We have 20+ years of combined experience in experiential marketing
- Our proprietary ROI tracking methodology measures tangible campaign results
- We maintain 92% client satisfaction rate from independent studies
- Our team includes former D1 athletes and industry award winners
- We partner with independent analytics firms for data validation
What people say
Data-driven approach
Measurable ROI improvements
Award-winning team
Long-term partnerships
Scientific validation
Services
Experiential Marketing
We create immersive brand interactions that generate measurable business outcomes. Our approach combines creative execution with data analytics to ensure every campaign delivers quantifiable ROI. Clients receive detailed performance reports showing revenue impact versus investment costs.
ROI Tracking
Our proprietary tracking system measures marketing effectiveness through independent research partnerships. We collect pre-, during, and post-event data using scientific surveys that filter out unreliable responses. This enables precise calculation of revenue generation versus campaign costs.
Trade Show Events
We design and execute high-impact trade show programs that drive brand engagement. Our team manages all aspects from concept development to on-site execution. Clients benefit from our industry connections and logistics expertise to maximize event success.
Consumer Activations
Our consumer activation programs create memorable brand interactions in public spaces. We specialize in guerrilla marketing tactics that generate social media buzz. Each activation includes performance metrics to track consumer engagement and conversion rates.
Venue Sampling
We deliver targeted product sampling programs at high-traffic venues. Our approach combines physical product experiences with digital tracking to measure consumer response. Campaigns include demographic analysis and ROI reporting for continuous optimization.
People
Brad Wirz
Co-Founder & Strategy Lead
20+ year agency veteran leading creative and strategy. Developed Encore Worldwide's data-driven marketing approach. Syracuse University graduate with expertise in ROI measurement.
Denise Kaplan
Co-Founder & Client Services
Co-founder managing client relations with 15+ years in experiential marketing. Recognized for exceptional client service and industry leadership since 2017.
Dave Teska
Co-Founder & Production
Production expert with extensive field experience. Early riser known for operational excellence in event execution since joining in 2017.
Bill Meyer
Co-Founder & Creative Director
Creative visionary and former agency CEO. Brings D1 basketball discipline to marketing solutions. Co-founded Encore Worldwide in 2017 with industry-leading creative approach.
Adam Leslie
SVP, Experiential Production
Experienced production leader with deep expertise in experiential marketing. Joined Encore Worldwide in 2023 to oversee large-scale event operations and team management.
Questions
What types of clients do you work with?
We specialize in serving Fortune 500 companies across various industries through customized experiential marketing solutions.
How do you measure campaign effectiveness?
We use proprietary ROI tracking methodologies with independent analytics partners to measure tangible business outcomes.
What makes your agency different?
Our unique combination of creative execution and scientific data analysis delivers continuously improving marketing results.
Do you offer event production services?
Yes, we provide full-service event production including trade shows, consumer activations, and mobile tours.
How long do client relationships typically last?
Our average client relationship exceeds 5 years due to consistent delivery of measurable marketing success.
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