Business Details
Your Trusted Partner for Market Research Solutions
At Compass Marketing Research, we specialize in delivering comprehensive market research solutions tailored to meet the evolving needs of our clients. With decades of combined experience, our team of seasoned professionals excels in project management, data collection, and culinary research, ensuring every study is executed with precision and integrity. Our state-of-the-art facilities in Norcross, Georgia, are designed to prioritize functionality, flexibility, and advanced technology, providing an optimal environment for focus groups, central location tests, and one-on-one sessions. We are committed to maintaining the highest standards of service, from meticulous recruiting and quota management to seamless onsite logistics and post-project support. Our culinary research center, staffed by experts with extensive restaurant and commercial kitchen experience, offers specialized capabilities for food and beverage studies.Backed by a dedicated accounting and administrative team, we ensure every detail is handled with professionalism and care. Clients trust us to deliver actionable insights, exceptional client communication, and a proven track record of exceeding expectations. Whether managing low-incidence projects or large-scale studies, we combine technical expertise with personalized service to support informed decision-making. Our focus on quality assurance, from data accuracy to kitchen operations, ensures reliable results that drive success. For over two decades, we have built lasting partnerships by prioritizing transparency, ethical practices, and a client-centric approach to every project.
Services
Focus Groups
CLTs
One-on-Ones
Offsite Research
Food & Beverage Research
Test Kitchen Management
Highlights and features
- Our team includes seasoned research professionals with decades of industry experience.
- We offer state-of-the-art facilities designed for functionality, flexibility, and advanced technology.
- Our culinary research center specializes in food and beverage studies with ServeSafe-certified staff.
- We guarantee meticulous recruiting and quota management for targeted participant selection.
- Clients benefit from transparent communication and end-to-end project execution expertise.
Services
Focus Groups
Our focus groups provide qualitative insights through moderated discussions in a controlled environment. Designed for flexibility, these sessions accommodate diverse research objectives, from product testing to consumer behavior analysis. Participants are carefully selected to ensure relevance, while our experienced team manages logistics, data collection, and post-session reporting to deliver actionable recommendations.
CLTs
Central Location Tests (CLTs) offer structured environments for evaluating products, packaging, or concepts. Our facilities ensure consistent conditions for participant feedback, with advanced technology to capture real-time data. This method guarantees controlled variables, making it ideal for comparative studies and sensory analysis across industries.
Food & Beverage Research
Specialized research for food and beverage innovation, conducted in our commercial test kitchen. Services include recipe development, taste testing, and shelf-life analysis. Our ServeSafe-certified team ensures precise preparation and presentation, while online data collection tools streamline participant feedback for comprehensive market-ready insights.
One-on-Ones
Personalized one-on-one interviews allow in-depth exploration of consumer preferences and behaviors. These sessions are ideal for sensitive topics or niche demographics, offering privacy and tailored interaction. Our researchers employ advanced techniques to extract detailed responses, ensuring nuanced understanding of target audiences.
Test Kitchen Management
Our culinary research center manages all aspects of kitchen-based studies, from menu design to execution. Services include recipe standardization, portion control, and sensory evaluations. With expertise in commercial kitchen workflows, we ensure consistency, safety, and efficiency to support accurate data collection for food product development.
People
Tonya Robinson
Vice President
Tonya leads project management with 14 years of experience in data collection firms, ensuring excellence from project initiation to delivery. Her operational expertise and attention to detail guarantee client satisfaction.
Shawn Heyward
Research Manager
Shawn specializes in quality recruiting and quota management, leveraging call center and client service experience to ensure targeted participants and high show rates for research studies.
Phyllis Reed
Accounting Manager
Phyllis oversees accounting, payroll, and administrative tasks with 20+ years of experience, ensuring seamless back-end operations that support the successful execution of every research project.
Toski Adams
Associate Project Manager
Toski manages project logistics and onsite execution, combining detail-oriented planning with clear communication to maintain data quality and client updates throughout the research process.
Jermell Weaver
Test Kitchen Manager
Jermell directs culinary operations with ServeSafe certification, ensuring precise timing, preparation, and throughput in the Culinary Research Center to maintain product consistency for studies.
Questions
What services does Compass Marketing Research offer?
We provide focus groups, CLTs, one-on-ones, culinary research, and test kitchen management, supported by expert recruiting and project execution.
How do you ensure data quality in studies?
Our team employs meticulous recruiting, quota management, and ServeSafe-certified kitchen protocols to guarantee accurate, reliable results for every project.
What areas do you serve?
Based in Norcross, GA, we support clients nationwide through our state-of-the-art facilities and remote data collection capabilities.
Can you handle specialized research projects?
Yes, our in-house call center specializes in low-incidence projects, and our culinary center offers tailored solutions for food and beverage studies.
How do I join your research panel?
Sign up through our website to participate in studies. We provide opportunities for focus groups, taste tests, and other research activities.
