Business Details
50+ Years
experience
Creative Marketing Solutions for Brand Growth
Founded in 1966, McDaniels Marketing is a creative agency with a legacy of delivering impactful marketing solutions. Our team combines decades of industry experience with a passion for storytelling, serving clients across healthcare, agriculture, financial services, and tourism. We prioritize client collaboration, conducting in-depth research and strategic planning to develop tailored marketing campaigns that drive measurable results. Our expertise spans brand development, digital media, and traditional marketing, supported by a proven process that includes situational analysis, niche market identification, and outcome assessment.With a focus on authenticity and innovation, we help businesses connect with their audiences through integrated campaigns that blend creativity with data-driven strategies. Our commitment to excellence has earned us long-term client relationships and industry recognition, reflecting our dedication to advancing both rural and urban market success.
Services
Public Relations
Brand Communications
Creative Video Production
Digital Marketing
Website Development
Social Media Management
SEO Services
Trade Show Exhibits
Content Marketing
Media Planning
Details
- Year established: 1966
Highlights and features
- We offer over 55 years of experience in integrated marketing strategies.
- Our team provides direct client access to account specialists 24/7.
- We implement a four-step process combining research, strategy, and analytics.
- Our services span digital and traditional media across multiple industries.
- We guarantee measurable outcomes through comprehensive campaign assessments.
What people say
Creative campaigns
Budget adherence
Strategic expertise
Measurable results
Innovative solutions
Services
Public Relations
Our public relations services focus on earned media coverage and reputation management. We craft press releases, organize press conferences, and pitch stories to media outlets to enhance brand visibility. Our team monitors media presence to ensure consistent messaging and crisis preparedness. Clients benefit from strategic partnerships with industry influencers and editorial calendars for optimal coverage timing.
Brand Communications
We develop comprehensive brand communication strategies that define visual identity and messaging guidelines. Our services include logo creation, brand promise development, and employee engagement programs. We ensure consistent brand representation across all marketing channels. Clients receive specialized launch campaigns and event planning to reinforce brand identity in target markets.
Creative Video Production
Our video production services cover scriptwriting, filming, and post-production editing. We create promotional videos, motion graphics, and animations tailored to client objectives. The process includes talent casting, location scouting, and music selection. Clients receive optimized video content for digital platforms and traditional media distribution channels.
Digital Marketing
We offer complete digital marketing solutions including SEO, paid search, and social media management. Our strategies combine analytics with creative content to maximize online visibility. Services include website optimization, email marketing campaigns, and performance tracking. Clients benefit from customized approaches tailored to specific industry requirements and target demographics.
Website Development
Our website development services focus on creating responsive, user-friendly digital platforms. We handle information architecture, UI/UX design, and content management system implementation. The process includes custom development and integration with marketing tools. Clients receive fully functional websites optimized for both desktop and mobile devices with ongoing support options.
People
Randy McDaniels
President
With decades of marketing experience, Randy leads strategic initiatives at McDaniels Marketing. He oversees innovative campaign development while maintaining client relationships. His leadership combines industry expertise with creative vision to drive agency growth and client success.
Beth Geier
Chief Operating Officer
Beth manages marketing planning and media buying operations. She coordinates event logistics and content creation while ensuring operational efficiency. Her expertise spans multiple industries, from global manufacturers to local tourism initiatives.
MacKenzie Taylor
Vice President of Account Services
MacKenzie leads account management teams across diverse sectors. She specializes in developing tailored marketing strategies for agriculture, tourism, and nonprofit clients. Her approach combines creative problem-solving with data-driven decision-making to maximize client impact.
Bridget Norman
Account Manager, Media & PR Director
Bridget oversees public relations and media strategy. She combines psychology insights with marketing expertise to craft compelling brand narratives. Her work focuses on media relations, crisis communications, and strategic messaging for client campaigns.
Jenna Ferrell
Marketing Consultant
Jenna specializes in digital marketing strategy and SEO optimization. She develops comprehensive online presence plans and implements data-driven marketing solutions. Her expertise helps clients maximize digital visibility and improve online engagement metrics.
Questions
What industries do you specialize in?
We work across healthcare, agriculture, financial services, tourism, and nonprofit sectors with tailored marketing approaches for each industry.
Do you handle both digital and traditional marketing?
Yes, we combine digital strategies with traditional media planning to create comprehensive marketing campaigns that maximize client reach.
How do you measure campaign success?
We use website analytics, social media engagement metrics, and market share growth assessments to evaluate campaign effectiveness and ROI.
Can you help with rebranding efforts?
Yes, our brand communications services include complete rebranding solutions from visual identity development to employee engagement programs.
Do you work with existing marketing teams?
We collaborate with in-house teams or manage complete marketing projects independently based on client requirements and preferences.
Videos
