Business Details
If you ever use the words "print, " "deliver, " "message" or "mail" when talking about your direct marketing project, we can save you time, hassle and impact your costs. Audience data is one of the most important assets of your organization. It is your list of clients and potential clients: The people that do, and could, spend money with you! We understand your challenges and offer digital marketing tools that help you deliver your digital and graphic messages to a connected world.
Midwest Direct operates from our headquarters in Cleveland, OH and facility in Pittsburgh, PA. We work with clients nationwide, so no matter where you are located, we can help you deliver your print, mail + digital messages and communications more effectively and efficiently. Afford and manage multiple touches in multiple channels to appeal to, engage with, and drive new clients to your financial services business.
We offer a solution that begins with mailing but adds. Catch up on USPS announcements with Rich Gebbie, CEO of Midwest Direct.
Midwest Direct operates from our headquarters in Cleveland, OH and facility in Pittsburgh, PA. We work with clients nationwide, so no matter where you are located, we can help you deliver your print, mail + digital messages and communications more effectively and efficiently. Afford and manage multiple touches in multiple channels to appeal to, engage with, and drive new clients to your financial services business.
We offer a solution that begins with mailing but adds. Catch up on USPS announcements with Rich Gebbie, CEO of Midwest Direct.
Services
About
Whether you own your own business or manage the marketing operations for your organization, you need a multichannel message delivery partner that takes care of the complicated stuff so you can focus on your job.
We're well known in the industry for our excellence in commingling and USPS mail program support.
With recent acquisitions, we now advise and execute data management and analysis programs and can create, coordinate and execute multichannel customer contact and direct marketing campaigns.
We're well known in the industry for our excellence in commingling and USPS mail program support.
With recent acquisitions, we now advise and execute data management and analysis programs and can create, coordinate and execute multichannel customer contact and direct marketing campaigns.
Resources
We know that when you win, we win.
So, we support your education on marketing and communications issues, and how to use marketing tools and services.
Download our whitepapers and case studies for the information you need to elevate your outbound communications now.
We're like the unseen person behind the curtain managing project complexities that you don't have time for so you can focus on doing your job.
Because of our experience and technology, we can impact the costs of creating and delivering your messages and communications.
So, we support your education on marketing and communications issues, and how to use marketing tools and services.
Download our whitepapers and case studies for the information you need to elevate your outbound communications now.
We're like the unseen person behind the curtain managing project complexities that you don't have time for so you can focus on doing your job.
Because of our experience and technology, we can impact the costs of creating and delivering your messages and communications.
Digital+post
You've probably heard marketers are using direct mail more.
That may have something to do with an overall 5% response rate!
We designed digital+post to help marketers actualize great response rates and ROI by integrating additional channels with their marketing mail.
Now you can send messages in mail, social media, Informed Delivery emails, and online display ads through one fully integrated campaign.
Our technology changes the exposure in your campaign from a one-time mailing to include email, and online display and retargeting ad exposure for up to sixty days.
That may have something to do with an overall 5% response rate!
We designed digital+post to help marketers actualize great response rates and ROI by integrating additional channels with their marketing mail.
Now you can send messages in mail, social media, Informed Delivery emails, and online display ads through one fully integrated campaign.
Our technology changes the exposure in your campaign from a one-time mailing to include email, and online display and retargeting ad exposure for up to sixty days.
Analysis & Reporting
Coordinating your marketing efforts for maximum impact with multi-channel campaigns is challenging.
We offer clients online tracking that ties channels such as mail, email and online advertising together for an omnichannel view.
Even better, that same tracking system allows you to add date or event triggers so your emails and online ads can be tied to in-home mail delivery.
This is a unique ability to give mailers a powerful new method of marketing.
From simple delivery reports to multi-channel triggered event reports, you'll know what performed where and when every time.
We offer clients online tracking that ties channels such as mail, email and online advertising together for an omnichannel view.
Even better, that same tracking system allows you to add date or event triggers so your emails and online ads can be tied to in-home mail delivery.
This is a unique ability to give mailers a powerful new method of marketing.
From simple delivery reports to multi-channel triggered event reports, you'll know what performed where and when every time.
Mailing
Although response rates are generally high, the resources needed to execute successful mail programs require mailers to prove the value of the program.
When mailing, marketers want visibility, easy delivery tracking and the ability to show responses and ROI.
Our mailing professionals can help you get your mail projects out the door and to your clients quickly, within budget and with as few touches as possible.
We can take your mailing process from list preparation and management through print, assembly, presorting and/or commingling, then off to the USPS - all in one facility.
When mailing, marketers want visibility, easy delivery tracking and the ability to show responses and ROI.
Our mailing professionals can help you get your mail projects out the door and to your clients quickly, within budget and with as few touches as possible.
We can take your mailing process from list preparation and management through print, assembly, presorting and/or commingling, then off to the USPS - all in one facility.
Presort and Commingle
Large or small volumes, complex mailings, mounting postal fees and a need for greater visibility into your mail tracking and engagement rates are all good reasons to consider using our presort and commingle mailing services.
Using a mailing services provider will help you gain efficiency in your mail processing and save on postage costs.
When you work with Midwest Direct, you get additional benefits such as a dedicated service representative who knows you and your mail, increased visibility and tracking, and flexible pick up schedules.
Using a mailing services provider will help you gain efficiency in your mail processing and save on postage costs.
When you work with Midwest Direct, you get additional benefits such as a dedicated service representative who knows you and your mail, increased visibility and tracking, and flexible pick up schedules.
Direct Mail
Direct mail currently averages over 5% response rates, has a median average 29% ROI and, when integrated with other channels such as email and targeted online ads, can achieve a 10x lift rate.
However, successful direct mail campaigns require real know-how from planning through execution and delivery to get results.
Whether you're mailing invoices, customer communications or marketing mail you can count on us to help you with the details of your direct mail efforts from list preparation and mail piece design through engagement tracking and reporting.
However, successful direct mail campaigns require real know-how from planning through execution and delivery to get results.
Whether you're mailing invoices, customer communications or marketing mail you can count on us to help you with the details of your direct mail efforts from list preparation and mail piece design through engagement tracking and reporting.
Delivery Tracking and Effectiveness
We know how important it is to you to know where your mail is from the start of your project through delivery - and to report the engagement rates.
Depending upon the level of tracking you need, you can have visibility down to the individual level on delivery performance and engagement rates.
Just ask and we'll help you with reporting in whatever file format you need.
When you're ready to integrate your mail with your marketing efforts in other channels, we can provide a dashboard to view mail, email, Informed Delivery, and Informed Visibility tracking.
Depending upon the level of tracking you need, you can have visibility down to the individual level on delivery performance and engagement rates.
Just ask and we'll help you with reporting in whatever file format you need.
When you're ready to integrate your mail with your marketing efforts in other channels, we can provide a dashboard to view mail, email, Informed Delivery, and Informed Visibility tracking.
Auditing and Compliance
To ensure the safety of your mail and communications, we have multiple systems and safeguards in place to ensure your mail is securely handled and stays in compliance with USPS standards from pick up through delivery.
When you mail with us, we add Intelligent Mail Barcodes (IMBs) or machine-readable codes.
Using the USPS Improved Mail Visibility system, we are able to track individual pieces of mail, as well as entire trays, sacks, and palettes through the system.
No matter what volume of mailings you send, you can track your mail or packages as it moves.
When you mail with us, we add Intelligent Mail Barcodes (IMBs) or machine-readable codes.
Using the USPS Improved Mail Visibility system, we are able to track individual pieces of mail, as well as entire trays, sacks, and palettes through the system.
No matter what volume of mailings you send, you can track your mail or packages as it moves.
Marketing
Our direct marketing platform enables you to create powerful communications and campaigns in print/mail that anchors, informs, and triggers other communications in email and online advertising.
Through a customized Midwest Direct dashboard, you'll see your multi-channel tracking and results populating in near real-time.
You'll know who did what, when and where so you can deliver better customer experiences, higher conversion rates and, improved ROI.
Segment your list for personalization and check your list for accurate mail and email addresses.
Through a customized Midwest Direct dashboard, you'll see your multi-channel tracking and results populating in near real-time.
You'll know who did what, when and where so you can deliver better customer experiences, higher conversion rates and, improved ROI.
Segment your list for personalization and check your list for accurate mail and email addresses.
Strategic Marketing
Our team of strategic marketing experts can help you break through your toughest marketing challenges from data analysis to strategic planning for deeper channel integration.
Whether you need to develop deeper customer profiles or evolve your marketing into multi-channel efforts, we work with organizations ranging from small to enterprise level with their most complex data and marketing plans.
Our work was recently recognized as outstanding and the wave of the future by Jakki Krage Strako, Chief Customer and Marketing Officer and Executive Vice President of the USPS at the National Postal Forum.
Whether you need to develop deeper customer profiles or evolve your marketing into multi-channel efforts, we work with organizations ranging from small to enterprise level with their most complex data and marketing plans.
Our work was recently recognized as outstanding and the wave of the future by Jakki Krage Strako, Chief Customer and Marketing Officer and Executive Vice President of the USPS at the National Postal Forum.
Elections
Midwest Direct has produced millions of ballots for many counties and several states.
Our experienced team can help you with every step of the ballot design, production, and distribution process.
Include data management and processing, full layout and design capabilities, full in-house variable data print, PDF proofing for approval, full color and monochrome digital presses, inline perfing for speed and accuracy, secure facility and redundant servers, secure distribution to your locations or USPS, full tracking and your own dedicated CSR to ensure continuity and accuracy.
Our experienced team can help you with every step of the ballot design, production, and distribution process.
Include data management and processing, full layout and design capabilities, full in-house variable data print, PDF proofing for approval, full color and monochrome digital presses, inline perfing for speed and accuracy, secure facility and redundant servers, secure distribution to your locations or USPS, full tracking and your own dedicated CSR to ensure continuity and accuracy.
Data Processing & Management
Our Data Scientists will help you prepare your file for accurate ballot printing and distribution.
If you need help with data hygiene, file design, data mail prep, or just have questions, contact our experienced Vote By Mail data team.
We can help you from planning through production and delivery tracking.
Supply the file to us as often as necessary -- including daily -- for print, preparation, and mailing.
We stay flexible, to ensure accuracy for you.
If your quantities are small, you can group several days together and choose to mail all at once.
If you need help with data hygiene, file design, data mail prep, or just have questions, contact our experienced Vote By Mail data team.
We can help you from planning through production and delivery tracking.
Supply the file to us as often as necessary -- including daily -- for print, preparation, and mailing.
We stay flexible, to ensure accuracy for you.
If your quantities are small, you can group several days together and choose to mail all at once.
Ballot Printing
Your Election Day Ballots are critical to the success of your next election.
You need a vendor you can trust to help you create, produce, and deliver high-quality, accurate ballots.
With over ten years of experience, our experienced print team can accurately create and securely distribute your ballots to your appointed locations.
From ballot design through logistics, we will help you achieve an efficient election.
You need a vendor you can trust to help you create, produce, and deliver high-quality, accurate ballots.
With over ten years of experience, our experienced print team can accurately create and securely distribute your ballots to your appointed locations.
From ballot design through logistics, we will help you achieve an efficient election.
Vote By Mail
Midwest Direct is a full-service supplier for Absentee or Vote By Mail ballots, envelopes, and instructions.
Using your voter mailing file, our data team processes your file for the corresponding, pre-approved ballot styles and to comply with USPS regulation.
We produce proofs of your ballot, insert, and envelopes.
Once approved, we print your entire Vote By Mail pack in our secure facility using high-quality production equipment to ensure every voter receives the ballot you intended them to receive.
Using your voter mailing file, our data team processes your file for the corresponding, pre-approved ballot styles and to comply with USPS regulation.
We produce proofs of your ballot, insert, and envelopes.
Once approved, we print your entire Vote By Mail pack in our secure facility using high-quality production equipment to ensure every voter receives the ballot you intended them to receive.
