Business Details
People sometimes ask us why we're called Cull Group, and it requires a little imagination. If you think about it, cull and group are two verbs that don't usually go together. Just imagine that we're culling to separate the good from the bad, and grouping together good ideas and productive strategies. In that case, Cull Group sure fits who we are. We're evolving with our industry, trying new methods, keeping strategies that are proven to succeed, and wrapping everything up into a nice package for our clients.
Cull Group. It's better than some of the companies out there that just seem to put random words together. At least we're not Motorcycle Mutton Marketing or Delightful Dinosaurs Design. Actually Delightful Dinosaurs Design sounds kind of cool. We spent over twenty years in the "Mustard Mansion" on College Ave in the Heritage Hill neighborhood. It was a beautiful house and a fun place to work, but we found that we needed a bigger, more collaborative space as our team grew.
No longer the five-person condensed marketing powerhouse that we were a few years ago, we've added several people to our team and have evolved both in our abilities and in our personality.
Cull Group. It's better than some of the companies out there that just seem to put random words together. At least we're not Motorcycle Mutton Marketing or Delightful Dinosaurs Design. Actually Delightful Dinosaurs Design sounds kind of cool. We spent over twenty years in the "Mustard Mansion" on College Ave in the Heritage Hill neighborhood. It was a beautiful house and a fun place to work, but we found that we needed a bigger, more collaborative space as our team grew.
No longer the five-person condensed marketing powerhouse that we were a few years ago, we've added several people to our team and have evolved both in our abilities and in our personality.
Services
Our Approach
The average 4-year-old asks 400 questions a day.
We're not that bad, but we do have the tendency to ask a lot of questions.
We want to know why your company uses certain words to describe itself, what your values are, and who your audience is.
Sometimes we'll get a little personal so that we can listen to your thoughts and get insight into what makes you special.
How does your company smell?
What kind of car does it drive?
Boxers or briefs?
Okay, not that last one, but in order to give you everything that you need from a full-service marketing agency, we have to know enough that we can act as an extension of your staff.
We're not that bad, but we do have the tendency to ask a lot of questions.
We want to know why your company uses certain words to describe itself, what your values are, and who your audience is.
Sometimes we'll get a little personal so that we can listen to your thoughts and get insight into what makes you special.
How does your company smell?
What kind of car does it drive?
Boxers or briefs?
Okay, not that last one, but in order to give you everything that you need from a full-service marketing agency, we have to know enough that we can act as an extension of your staff.
History
In December of 2013, Cull Group said goodbye to our home in the Lowe Mansion on Heritage Hill, and struck out on our own, buying our very own headquarters.
After residing for nineteen years on College Avenue, we moved into a mid-century modern building on Wealthy Street in Eastown.
Eastown is an eccentric and established neighborhood.
Hip and histori-Cull, it is currently redefining itself as an up-and-coming business district featuring mixed-use buildings and stately houses nestled among some of Grand Rapids' most iconic businesses.
After residing for nineteen years on College Avenue, we moved into a mid-century modern building on Wealthy Street in Eastown.
Eastown is an eccentric and established neighborhood.
Hip and histori-Cull, it is currently redefining itself as an up-and-coming business district featuring mixed-use buildings and stately houses nestled among some of Grand Rapids' most iconic businesses.
Team
You may notice from our website or from visiting our office that we're a unique bunch.
Though we're all special snowflakes, we've got a few things in common: we love what we do, we love where we work, and we are all over-achievers.
Yes, we sometimes have to reel ourselves back in (we're talkers-it's a sign of a fun team that gets along), but we're always digging deep into our work, finding a way to make magic and exceed expectations while taking some time now and then to look around and make sure we're heading in the right direction.
Though we're all special snowflakes, we've got a few things in common: we love what we do, we love where we work, and we are all over-achievers.
Yes, we sometimes have to reel ourselves back in (we're talkers-it's a sign of a fun team that gets along), but we're always digging deep into our work, finding a way to make magic and exceed expectations while taking some time now and then to look around and make sure we're heading in the right direction.
Branding
Brand strategy will inform your company's logo and identity materials, but doing a brand update or a totally new re-brand means digging deep into who your business is, and who it wants to be.
It's the emotional relationship that your company has with its audience-whether that's customers, other businesses, non-profit supporters, or something else entirely.
What does your audience think of you?
Are you perfect strangers like Balki and Larry?
Is it complicated?
Let us get you into a committed relationship with your customers.
It's the emotional relationship that your company has with its audience-whether that's customers, other businesses, non-profit supporters, or something else entirely.
What does your audience think of you?
Are you perfect strangers like Balki and Larry?
Is it complicated?
Let us get you into a committed relationship with your customers.
Marketing Strategy
Marketing strategy isn't just thinking in terms of how to get more for less.
Exceptional marketing strategy is knowing how to put together all the pieces and parts to get your company to the next level.
We get to know the company and goals, then brainstorm how to meet the audience where they are and listen to their wants and needs.
We put together several different tactics across various channels before collecting the data to analyze what is working (and what isn't).
As a marketing agency, we have to keep up with trends, know which way the social media and advertising currents are flowing, and which types of audiences respond to which messages and methods of distribution.
Exceptional marketing strategy is knowing how to put together all the pieces and parts to get your company to the next level.
We get to know the company and goals, then brainstorm how to meet the audience where they are and listen to their wants and needs.
We put together several different tactics across various channels before collecting the data to analyze what is working (and what isn't).
As a marketing agency, we have to keep up with trends, know which way the social media and advertising currents are flowing, and which types of audiences respond to which messages and methods of distribution.
Advertising
Being an advertising agency used to be sufficient, but now advertising can be so many different things and in such varied formats that it takes a full-service marketing firm to cover all of your advertising needs.
Sure, we'll design the sign or billboard, print piece, coupon, or display ad that you need, but we can also do scriptwriting and copywriting, media buying, remarketing, or social media advertising that fits in your marketing plan.
Cull Group designed this single-page print advertisement for the Inspirio line of products from Zondervan.
Sure, we'll design the sign or billboard, print piece, coupon, or display ad that you need, but we can also do scriptwriting and copywriting, media buying, remarketing, or social media advertising that fits in your marketing plan.
Cull Group designed this single-page print advertisement for the Inspirio line of products from Zondervan.
Packaging & Displays
From fancy food photography to crisp copywriting, good package design showcases the product and conveys exactly what the consumer will experience when they open the box or pop the top.
We have decades of experience with retail packaging and designing product displays that are easy to ship, assemble, and use as showcases for your products.
Take a look at some of our retail displays and packaging examples, then give us a call to see what we can do for you.
Country Dairy's enitre line of milk and cream bottle labels was given a fresh design by Cull Group.
We have decades of experience with retail packaging and designing product displays that are easy to ship, assemble, and use as showcases for your products.
Take a look at some of our retail displays and packaging examples, then give us a call to see what we can do for you.
Country Dairy's enitre line of milk and cream bottle labels was given a fresh design by Cull Group.
Brochures & Print
Some of the "gurus" out there tend to shy away from marketing on paper, but we know when brochures, fliers, leaflets, direct mail, and other print marketing materials are the best solution.
Often a print campaign can be the perfect complement to a digital campaign, and helps to reach segments of your audience that would otherwise be overlooked.
For examples of our keen designs, clear calls to action, and simple instructions, check out our print projects.
Oliver Packaging & Equipment Company is a Grand Rapids, Michigan based company that manufactures innovative meal solutions.
Often a print campaign can be the perfect complement to a digital campaign, and helps to reach segments of your audience that would otherwise be overlooked.
For examples of our keen designs, clear calls to action, and simple instructions, check out our print projects.
Oliver Packaging & Equipment Company is a Grand Rapids, Michigan based company that manufactures innovative meal solutions.
Billboards & Signs
The best billboards are simple and uncluttered with the clearest message possible.
People don't have time to process nuance or read complicated directions while driving, and even a pedestrian isn't likely to stand and ponder your sign.
For outstanding outdoor signage, we use eye-catching design, sharp photography, and concise copy-all of which we can do right here at our design studio.
We can do snappy billboards, signs, vehicle graphics, and other advertising applications.
Not sure if we can make your asphalt decal or in-store sell sheet?
People don't have time to process nuance or read complicated directions while driving, and even a pedestrian isn't likely to stand and ponder your sign.
For outstanding outdoor signage, we use eye-catching design, sharp photography, and concise copy-all of which we can do right here at our design studio.
We can do snappy billboards, signs, vehicle graphics, and other advertising applications.
Not sure if we can make your asphalt decal or in-store sell sheet?
Photography
At Cull Group, we have all of the capabilities of a full photography studio-well, because we have a full photography studio (and an experienced photographer).
What's better than finding a stock image to fit your design?
Having the ability to take the perfect shot that is personal to your company and specific to your message.
On top of our photography capabilities, we have decades of experience working with video production and videography.
Whether you need staff photos, images of your products, drone photography, or a professional video, we can do it all in-house.
What's better than finding a stock image to fit your design?
Having the ability to take the perfect shot that is personal to your company and specific to your message.
On top of our photography capabilities, we have decades of experience working with video production and videography.
Whether you need staff photos, images of your products, drone photography, or a professional video, we can do it all in-house.
Video Production
Our clients love us because we develop, shoot, and deploy compelling video content that achieves their strategic goals.
We've produced videos for recruitment, lead generation, company overviews, product demos, and everything in between.
When Country Dairy approached us wanting to advertise their non-GMO certification during the Super Bowl, we couldn't have been more game!
We utilized drone footage, personal interviews, and local customers to capture Michigan Turkey Producers' legacy of excellence in this comprehensive marketing video.
We've produced videos for recruitment, lead generation, company overviews, product demos, and everything in between.
When Country Dairy approached us wanting to advertise their non-GMO certification during the Super Bowl, we couldn't have been more game!
We utilized drone footage, personal interviews, and local customers to capture Michigan Turkey Producers' legacy of excellence in this comprehensive marketing video.
Kitchen Sinks
Are you looking for something that doesn't fit into one of our other categories?
That's what we call a kitchen sink.
After more than forty years in the business, there's a good chance we've done what you need and can help you.
We have experienced copywriters, event planning and public relations pros, as well as designers who can craft everything from user experience reports to products themselves.
We're great at consulting businesses on process and strategy, helping coordinate your trade show presence, other messaging and communication, and much more.
That's what we call a kitchen sink.
After more than forty years in the business, there's a good chance we've done what you need and can help you.
We have experienced copywriters, event planning and public relations pros, as well as designers who can craft everything from user experience reports to products themselves.
We're great at consulting businesses on process and strategy, helping coordinate your trade show presence, other messaging and communication, and much more.
Clients
It's okay to admit that you want us to namedrop some of our most notable clients.
Who we work with says a lot about who we are and what we're capable of.
We want people to know that we make a great extension to a large company's marketing department because we are so specialized and still versatile in what we can accomplish quickly with low overhead.
Then again, we don't want any sole proprietors or small businesses to feel left out.
For the sake of fulfilling your curiosity, check out our work section to see some of our most recognizable clients and the work we've done for them.
Who we work with says a lot about who we are and what we're capable of.
We want people to know that we make a great extension to a large company's marketing department because we are so specialized and still versatile in what we can accomplish quickly with low overhead.
Then again, we don't want any sole proprietors or small businesses to feel left out.
For the sake of fulfilling your curiosity, check out our work section to see some of our most recognizable clients and the work we've done for them.
