Business Details
28 Years
experience
Creative Marketing and Brand Strategy Experts in Sturbridge, MA
We are a driven, passionate team of creative strategists with over 25 years of experience in crafting brand experiences. Our expertise spans brand strategy, marketing, website development, digital advertising, social media management, and video production. We combine bold creativity with strategic thinking to deliver measurable results for businesses of all sizes. Our team of certified professionals brings deep industry knowledge and a proven track record of solving complex marketing challenges.As a trusted partner to clients across diverse industries, we prioritize personalized service and innovative solutions that drive growth. Our commitment to excellence is reflected in our 25-year portfolio of successful campaigns and long-term client relationships. We operate with transparency and focus on building lasting connections between brands and their audiences through data-driven strategies and creative storytelling.
Services
Brand Strategy
Marketing
Websites
Digital Marketing
Social Media
Video Production
Details
- Year established: 1998
Highlights and features
- We offer 25 years of proven experience in creative marketing solutions.
- Our full-service agency provides integrated brand strategy and digital marketing.
- We deliver personalized campaigns tailored to specific business objectives.
- Our team combines creative excellence with data-driven performance metrics.
- We serve clients nationwide with local market expertise in New England.
Services
Brand Strategy
We develop comprehensive brand strategies that define core identity, messaging, and market positioning. Our approach combines market research with creative storytelling to create cohesive brand experiences across all touchpoints. Services include brand audits, identity development, and strategic planning tailored to business goals.
Video Production
Our team creates professional video content for broadcast, digital platforms, and social media. From concept development to final editing, we produce engaging narratives that enhance brand visibility. Services include scriptwriting, storyboarding, live-action filming, and post-production animation for diverse marketing channels.
Website Development
We design responsive, user-friendly websites optimized for performance and conversions. Our process includes strategic planning, UI/UX design, and SEO integration. We build sites that adapt seamlessly across devices while maintaining brand consistency and functional efficiency for improved customer engagement.
Social Media Marketing
Our strategy focuses on audience engagement and relationship-building through targeted content. We manage platform-specific campaigns, analytics tracking, and community management to boost brand awareness. Services include content creation, ad optimization, and performance reporting across major social networks.
Digital Marketing
We implement data-driven digital campaigns combining SEO, PPC, and content marketing. Our approach targets specific audience segments through measurable tactics that improve online visibility. Services include campaign planning, analytics reporting, and optimization for maximum ROI across digital channels.
People
Rich Suitum
President
With over 25 years in creative leadership, Rich directs Exsel Advertising Group Advertising Group's strategic vision. He specializes in brand development and integrated marketing solutions for national clients across diverse industries.
Joe Borgatti
Director of Client Services
Joe manages client relationships and campaign execution. His expertise in marketing strategy ensures alignment between business objectives and creative implementation for optimal client outcomes.
Amanda Guilmain
Creative Director
Amanda leads visual storytelling initiatives, overseeing design and content creation. She specializes in translating brand identities into compelling creative assets that resonate with target audiences effectively.
Dave Ugrinow
Account Executive
Dave serves as client liaison, managing project workflows and strategic communications. He focuses on delivering tailored marketing solutions that address specific business challenges and growth opportunities.
Shawn McLaughlin
Senior Web Designer
Shawn specializes in responsive web design and development. He creates visually engaging, high-performance websites that enhance user experience while maintaining technical excellence and brand consistency across digital platforms.
Questions
What services does Exsel Advertising Group Advertising Group Advertising Group offer?
We provide brand strategy, marketing, website development, digital advertising, social media management, and video production services tailored to business objectives.
Which areas do you serve?
We work with clients throughout Massachusetts, Connecticut, Rhode Island, New England, and nationwide via remote collaboration.
How long has Exsel Advertising Group Advertising Group been in business?
Our team has delivered marketing solutions for over 25 years with a proven track record of successful campaigns.
Can you handle video production projects?
Yes, we produce professional video content for broadcast, digital platforms, and social media from concept to final editing.
Videos
