Business Details
25 Years
experience
Custom Branding & Website Design Services
Since 2001, Heron Design has been at the forefront of creating impactful digital and branding solutions for small businesses and nonprofits. Founded by Leslie Walters Smith, our team combines over 30 years of graphic design expertise with 20+ years of digital marketing experience to deliver tailored strategies that resonate with target audiences. We specialize in crafting cohesive brand identities, developing custom WordPress websites, and writing persuasive marketing copy that drives engagement. Our approach integrates psychological principles with emerging technologies to ensure every projectfrom logo design to comprehensive marketing campaignsdelivers measurable results.With a portfolio spanning 200+ websites and branding for 78 organizations, we prioritize client collaboration and long-term partnerships. Our commitment to quality is reflected in our meticulous attention to detail, from color theory in branding to SEO optimization in web development. We measure success by our clients' ability to connect authentically with their audiences and achieve their business objectives.
Services
Website Design
Graphic Design
Custom Logo Design
Brand Design
Digital Marketing Strategy
Marketing Copywriting
WordPress Development
Branding Packages
SEO Optimization
Campaign Creation
Details
- Year established: 2001
Highlights and features
- We combine 30+ years of graphic design expertise with 20+ years of digital marketing experience
- Our process integrates psychological principles with emerging technologies for maximum impact
- We've successfully completed 200+ website projects and branding for 78 organizations
- Our team maintains deep technical proficiency with tools like WordPress, Adobe Creative Suite, and Google Analytics
- Client-centric approach with personalized support from strategy through implementation
What people say
Brand new look
Awesome to work with
Changed everything
Perfectly fits me
Vision brought to life
Services
Website Design
We create custom WordPress websites optimized for user experience and search engines. Our designs incorporate responsive layouts, custom themes aligned with brand identity, and technical integrations to support business goals. Each site includes SEO optimization and performance monitoring to ensure long-term success.
Brand Design
Our brand design process combines psychological principles with creative execution to establish cohesive visual identities. We develop comprehensive branding packages including logos, style guides, and marketing materials that consistently communicate brand values across all touchpoints.
Digital Marketing Strategy
We develop data-driven marketing strategies that align with business objectives and target audience needs. Our approach integrates audience research, content planning, and technology implementation to create measurable campaigns that drive engagement and conversions.
Custom Logo Design
Our logo design process begins with brand strategy to ensure visual elements reflect core values. We use color theory, typography principles, and symbolic design to create memorable logos that establish strong brand recognition and professional credibility.
Marketing Copywriting
We craft persuasive marketing copy optimized for 6th-grade readability while maintaining professional tone. Our writing process includes keyword research, audience analysis, and message testing to ensure content effectively communicates brand messaging and drives action.
People
Leslie Walters Smith
Managing Partner
With over 30 years in graphic design and digital marketing, Leslie founded Heron Design in 2001. She pioneered early web templates for Tennessee Valley power companies and has built 200+ WordPress sites. Her expertise spans branding, marketing strategy, and client education.
Questions
What industries do you specialize in working with?
We primarily serve small businesses and nonprofit organizations, helping them establish professional brand identities and implement effective digital marketing strategies.
How long does a typical branding project take?
Our streamlined process allows us to create complete branding packages faster than most agencies, typically completing projects within 4-6 weeks depending on complexity.
Do you offer website maintenance services?
Yes, we provide ongoing website maintenance including updates, security monitoring, and content changes to ensure optimal performance and security.
Can you help with both design and marketing strategy?
Absolutely. We believe effective design requires strategic alignment, so we integrate marketing planning with visual development to create cohesive, goal-driven solutions.
What makes your design process unique?
Our approach combines psychological principles with technical expertise, using scientific foundations like the golden mean while maintaining creative flexibility to meet specific brand needs.
