Business Details
23 Years
experience
Strategic Marketing Solutions for Small Businesses
Founded in 2003, ClearPoint Marketing Communications has established itself as a strategic partner for small businesses seeking comprehensive marketing solutions. Our approach prioritizes client goals over tactical execution, focusing on integrated marketing communications that align with business objectives. With expertise in public relations, creative services, and digital marketing, we combine over 25 years of industry experience with data-driven methodologies to deliver measurable results.Our team of certified professionals employs a three-phase process - Plan, Create, Track - to develop customized strategies that evolve with market demands. We maintain transparency through monthly performance reporting while adapting tactics based on real-time analytics. Our commitment to relationship-driven service has earned recognition from industry organizations like the American Advertising Federation and Public Relations Association of Western North Carolina.
Services
Strategic Marketing Planning
Digital Marketing Strategy
Public Relations Services
Social Media Management
Brand Development
Website Design
PPC Advertising
Local SEO Services
Email Marketing Campaigns
Creative Services
Details
- Year established: 2003
Highlights and features
- We offer 20+ years of strategic marketing experience tailored to small businesses
- Our integrated approach combines PR, digital marketing, and creative services
- Data-driven methodology with monthly performance reporting and adjustments
- Certified Google Adwords specialists on staff
- Client-focused process prioritizing business goals over isolated tactics
Associations and certifications
- Google Partner
What people say
Measurable results
Strategic expertise
Personalized approach
Reliable partners
Creative excellence
Services
Strategic Marketing Planning
Our strategic marketing planning service develops 12-month roadmaps aligned with business objectives. We analyze current performance metrics, identify growth opportunities, and create integrated plans combining traditional and digital marketing tactics. Clients receive quarterly strategy reviews and monthly performance tracking to ensure continuous optimization.
Digital Marketing Strategy
We create comprehensive digital marketing strategies that build brand awareness and drive customer engagement. Our approach combines SEO, content marketing, and data analytics to optimize online presence. Services include landing page optimization, email marketing campaigns, and local search engine optimization tailored to business goals.
Public Relations Services
Our public relations services enhance brand credibility through media relations and content creation. We develop press release strategies, build media kits, and implement targeted outreach campaigns. The service includes media monitoring and reputation management to maintain consistent brand messaging across all platforms.
Social Media Management
We develop data-driven social media strategies that increase engagement and generate leads. Our team creates platform-specific content calendars, manages advertising campaigns, and provides performance analytics. The service focuses on building brand consistency while adapting to evolving platform algorithms.
Brand Development
Our brand development service creates cohesive brand identities that resonate with target audiences. We conduct brand audits, develop visual identities, and create brand style guides. The process includes market research to ensure brand positioning aligns with business objectives and market demands.
People
Brenda Murphree
President & Lead Strategist
With 25+ years in marketing, Brenda founded ClearPoint to help small businesses with strategic planning. She previously led PR initiatives for diverse industries and serves on marketing association boards.
Heather Schiefer
Creative Director
Heather brings 15+ years of design experience from both agency and corporate roles. She specializes in website development and visual branding solutions for ClearPoint's clients.
Josh Lucas
Search Marketing Specialist
Josh transitioned from banking to digital marketing, developing successful campaigns for national brands. He holds Google Adwords certification and focuses on data-driven search marketing strategies.
Questions
What industries do you specialize in?
We work with diverse sectors including healthcare, retail, technology, and professional services, adapting strategies to each industry's unique requirements.
How do you measure marketing success?
We track performance through monthly analytics reports focusing on key metrics like lead generation, conversion rates, and ROI aligned with your business goals.
Do you work with remote clients?
Yes, we serve national clients while maintaining strong local relationships in Western North Carolina through virtual collaboration tools.
What's your strategic process?
Our three-phase approach includes discovery sessions to understand business goals, strategy development, and continuous performance tracking with monthly adjustments.
Can you handle one-time projects?
While we prefer ongoing partnerships, we can execute specific projects like website redesigns or branding initiatives as standalone engagements.
How do you stay current with marketing trends?
As Google Partners, we receive regular training updates and participate in industry associations to maintain cutting-edge marketing knowledge.
