Business Details
22 Years
experience
Your Trusted Marketing Partner in Hendersonville, NC
Founded in 2004, Summit Marketing Group was established to address the growing need for cohesive marketing solutions for small to medium-sized businesses in Western North Carolina. As an outsourced marketing department, we integrate diverse marketing functionsincluding digital advertising, content creation, brand strategy, and traditional mediainto unified campaigns that ensure consistent messaging across all platforms. With over 30 years of combined industry experience, our team specializes in developing targeted strategies that align with client goals while maintaining budgetary efficiency.Our approach emphasizes community engagement, as evidenced by our extensive pro-bono work and partnerships with local organizations. We prioritize measurable outcomes, leveraging analytics to refine campaigns and maximize return on investment. Our commitment to excellence is reflected in long-standing client relationships and recognition for creative and strategic achievements. By combining technical expertise with a personalized touch, we empower businesses to build brand authority, expand their customer base, and achieve sustainable growth in competitive markets.
Services
Website Design
Content Marketing
Brand Identity
Traditional Advertising
Details
- Year established: 2004
Highlights and features
- We offer 20+ years of experience in integrated marketing strategies.
- Our team provides comprehensive services from web design to traditional advertising.
- Proven track record of doubling client revenue through targeted campaigns.
- Deep community ties inform localized marketing expertise.
- Personalized approach with transparent communication throughout projects.
What people say
Outstanding customer service
Proven results
Creative excellence
Budget-friendly solutions
Community-focused approach
Services
Website Design
Our website design service creates professional, responsive platforms that serve as central hubs for your marketing strategy. We combine strategic copywriting, visually compelling design, and technical SEO optimization to ensure 24/7 digital accessibility. Each site undergoes rigorous testing across devices and browsers to guarantee seamless user experiences. Clients receive comprehensive training and ongoing support options to maintain their digital presence effectively.
Content Marketing
We develop targeted content marketing plans that build brand authority and engage audiences across multiple channels. Our approach includes blog creation, social media management, email campaigns, and performance analytics. By aligning content with buyer personas and business goals, we help clients establish thought leadership while driving measurable lead generation and customer retention improvements through consistent, valuable messaging.
Brand Identity
Our brand identity service creates cohesive visual and messaging systems that communicate core values effectively. We develop mission statements, design logos with complementary color palettes, and create comprehensive brand guidelines. This strategic approach ensures consistent representation across all marketing materials, helping businesses establish emotional connections with their target audiences while differentiating themselves from competitors.
Traditional Advertising
We craft integrated traditional advertising campaigns that complement digital strategies through print media, direct mail, and broadcast solutions. Our team handles creative development, media buying, and performance tracking to maximize ROI. By analyzing audience demographics and market trends, we ensure traditional marketing efforts align with overall brand messaging and digital initiatives for maximum impact.
People
Chris Burns
Partner & Founder
With 30+ years in marketing, Chris established Summit Marketing Group in 2004 after recognizing small businesses' need for comprehensive marketing solutions. He previously served as president of multiple community organizations and currently leads the Ecusta Trail development initiative.
Marybeth Burns
Partner & Creative Director
Marybeth oversees creative strategy and community outreach. She serves on the Henderson County Chamber of Commerce board and focuses on health education initiatives through her work with T.H.E. Center for Disordered Eating.
Tony Seagle
Creative Director
As a native of Western North Carolina, Tony brings regional expertise to branding projects. He previously led the Hands-On! Children Museum and currently advises the St. Gerard House school for autistic children.
Questions
What marketing services does Summit Marketing Group offer?
We provide website design, content marketing, brand identity development, SEO, social media management, email marketing, and traditional advertising solutions.
How does Summit Marketing ensure campaign effectiveness?
We use analytics tracking, A/B testing, and regular performance reviews to optimize campaigns and ensure measurable ROI for clients.
Do you work with businesses outside Western North Carolina?
While based in Hendersonville, we serve clients throughout North Carolina and Upstate South Carolina with virtual collaboration tools.
How long does a typical marketing campaign last?
Campaign durations vary by client needs, typically ranging from 3-month sprints to annual strategic partnerships with ongoing optimization.
Can Summit Marketing help with rebranding efforts?
Yes, our brand identity specialists handle complete rebranding projects including logo design, messaging development, and cross-platform implementation.
