Business Details
26 Years
experience
Marketing Leadership for Healthy Enrollment
North Star Marketing is a marketing leadership firm dedicated to empowering K-12 independent and faith-based schools through strategic enrollment solutions. Founded in 2000 as North Star Marketing, we transitioned to specialize exclusively in education marketing, developing the Healthy Enrollment Model to help schools attract and retain right-fit families. Our team combines deep industry expertise with data-driven strategies, offering services such as digital marketing campaigns, school website design, and age-and-stage messaging tailored to educational institutions. With a focus on aligning marketing efforts with a school's mission, we provide personalized workshops, analytics-driven insights, and comprehensive branding solutions.Our proven methodologies have delivered measurable results for schools nationwide, including significant increases in inquiries, applications, and tuition revenue. By prioritizing transparency, collaboration, and long-term partnerships, we aim to redefine enrollment marketing as a sustainable, impactful process that supports schools in achieving their enrollment goals while maintaining their unique identities.
Services
Digital Marketing Campaigns
School Website Design
Age-and-Stage Messaging
Enrollment Diagnostics
Brand Development
AI-Driven Marketing
Content Strategy
SEO & Analytics
Workshop Facilitation
Client Engagement
Details
- Year established: 2000
Highlights and features
- We specialize exclusively in enrollment marketing for independent and faith-based schools.
- Our Healthy Enrollment Model aligns marketing with family journey phases for maximum impact.
- Proven ROI with clients reporting up to 695% increases in organic inquiries.
- Team includes former school administrators and marketing strategists with deep industry insights.
- Transparent analytics and customized strategies tailored to each school's unique mission.
What people say
Exceeded expectations
Exceptional ROI
Strategic recommendations
User-friendly websites
Deep industry understanding
Services
Digital Marketing Campaigns
Our digital marketing campaigns leverage data-driven strategies to boost school enrollment. We create targeted ads, optimize SEO, and analyze performance metrics to ensure maximum visibility and engagement. Schools benefit from customized approaches that align with their unique missions and enrollment goals.
School Website Design
We design user-friendly, mission-aligned websites that showcase a school's strengths. Our sites feature intuitive navigation, mobile responsiveness, and integrated enrollment tools to convert visitors into applicants. Each design reflects the institution's identity while enhancing user experience for prospective families.
Age-and-Stage Messaging
This strategy tailors marketing messages to family needs at different child development stages. By aligning content with parental priorities during awareness, consideration, and decision phases, we improve engagement and foster long-term relationships between schools and prospective families.
Enrollment Diagnostics
Our diagnostic tools evaluate a school's current enrollment health through data analysis and stakeholder feedback. This process identifies gaps in branding, marketing, and admissions, providing actionable insights to develop targeted improvement strategies for sustainable growth.
Brand Development
We help schools define and communicate their unique value propositions through cohesive branding. Services include logo design, messaging frameworks, and visual identity systems that resonate with target audiences while reinforcing institutional missions and community values.
People
Andy Lynch
President & CEO
Founder of North Star Marketing with over 20 years in education marketing, Andy developed the Healthy Enrollment Model. He focuses on strategic vision, client workshops, and content creation to advance the firm's mission.
Clark Morgan
Chief Operating Officer
Clark oversees operations and cross-departmental initiatives, ensuring efficiency and innovation in service delivery. His expertise in marketing and logistics drives North Star Marketing's organizational effectiveness and client satisfaction.
Kyle Saverance
Director of Client Engagement
Kyle leads client strategy teams with a background in higher education and strategic marketing. He ensures alignment between client goals and North Star Marketing's enrollment solutions through data-driven, personalized approaches.
Rob McDorman
Design Director
Rob specializes in brand visualization across digital and print platforms. His creative direction ensures cohesive, impactful designs that reflect each school's unique identity and mission.
Ryan Cardwell
Director of Web and Data Solutions
Ryan manages web development and technical operations, providing IT support and maintaining client websites. His expertise ensures robust, scalable digital solutions that enhance enrollment outcomes.
Questions
What is Tassel's approach to enrollment marketing?
We use the Healthy Enrollment Model, focusing on family journey phases and data-driven strategies to attract and retain right-fit families for schools.
How do you tailor services to individual schools?
We conduct diagnostics, workshops, and stakeholder interviews to create customized strategies aligned with each school's mission and enrollment goals.
What results can schools expect?
Clients report up to 695% increases in organic inquiries, improved ROI on marketing spend, and stronger brand recognition within their communities.
Do you work with both independent and faith-based schools?
Yes, we specialize in K-12 independent and faith-based institutions, understanding their unique marketing challenges and opportunities.
How do you measure campaign success?
We track metrics like inquiry growth, application rates, website traffic, and ROI using analytics tools tailored to each school's objectives.
Can you help with rebranding efforts?
Yes, our brand development services include messaging frameworks, visual identity systems, and website redesigns that reflect institutional missions.
