INNLIGHT MARKETING, since 1998, is a personal, convenient and affordable marketing and publicity service that is dedicated to helping owner operated small businesses optimize their distinctive potential and to maximize their profitability. Specializing in Bed & Breakfast Inns, Boutique Hotels, Vacation Rentals and Restaurants, the comprehensive list of InnLight Marketing services meets this need for small business owners in the areas of: Website Design; Photography; Internet Marketing; and Business Building.
Expanding beyond tourism related businesses, InnLight has been serving the needs of a wide range of independently owned businesses such as Auto Repair Shops, Wedding Venues, Outdoor Activity Venues, Physicians for people and Vets for animals! InnLight's community projects include nonprofit organizations, City Governments, and Chambers of Commerce.
InnLight Marketing is also a destination for print, internet, radio and television media. With a robust background in journalism, we connect our clients with the most esteemed media outlets.
Expanding beyond tourism related businesses, InnLight has been serving the needs of a wide range of independently owned businesses such as Auto Repair Shops, Wedding Venues, Outdoor Activity Venues, Physicians for people and Vets for animals! InnLight's community projects include nonprofit organizations, City Governments, and Chambers of Commerce.
InnLight Marketing is also a destination for print, internet, radio and television media. With a robust background in journalism, we connect our clients with the most esteemed media outlets.
Services
Photography
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InnLight Marketing Photography includes a comprehensive set of photographs taken for inns and restaurants by photographers Frank Marshall and Christine Gustafson.
All photography shoots are individually priced to be affordable within an innkeeper's or restaurant owner's marketing budget.
Our photos have been featured in print publications (including LA Times, SF Chronicle, Sunset Magazine, Orange Coast Magazine, People Magazine), throughout the Internet, in print ads.
Uses of photography include: website; online directories; blogs; facebook and other social media; print materials; newspapers and magazine media.
All photography shoots are individually priced to be affordable within an innkeeper's or restaurant owner's marketing budget.
Our photos have been featured in print publications (including LA Times, SF Chronicle, Sunset Magazine, Orange Coast Magazine, People Magazine), throughout the Internet, in print ads.
Uses of photography include: website; online directories; blogs; facebook and other social media; print materials; newspapers and magazine media.
Internet Marketing
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The Internet Marketing Package is a comprehensive approach to optimizing the use of an inn's website and establishing a strong Internet presence, thus maximizing both occupancy and profitability.
Evaluation of your inn's website with design suggestions to improve traffic to and through your website.
Maintenance of existing website - optimizing for search engines, minor updates of text and images as needed.
For any inn looking for a first-class marketing company to handle the myriad of information technology, create a super website and keep it up, there is no hesitation in recommending Christine Gustafson, of Innlight Marketing.
Evaluation of your inn's website with design suggestions to improve traffic to and through your website.
Maintenance of existing website - optimizing for search engines, minor updates of text and images as needed.
For any inn looking for a first-class marketing company to handle the myriad of information technology, create a super website and keep it up, there is no hesitation in recommending Christine Gustafson, of Innlight Marketing.
Business Building
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The Business Building Package is designed to assist small business owners optimize their potential and maximize both occupancy and profitability.
Design Individualized Strategic Marketing Plan - A year-long program that addresses: Your inn's personality and potential; increasing occupancy and profitability; culinary arts; brochures; website, guidebooks; media kits; in-room folders; multiple uses of inn; and more.
Business-Building Assistance - Yearlong consultation and support during all seasons and economic conditions.
Design Individualized Strategic Marketing Plan - A year-long program that addresses: Your inn's personality and potential; increasing occupancy and profitability; culinary arts; brochures; website, guidebooks; media kits; in-room folders; multiple uses of inn; and more.
Business-Building Assistance - Yearlong consultation and support during all seasons and economic conditions.
Meet Christine
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The career path that started me on the road to InnLight Marketing began in newsrooms in Southern California.
I was a journalist specializing in feature writing, investigative journalism and breaking news.
My clients included a wide range of newspapers, magazines and specialty publications.
Overtime, my focus narrowed to entrepreneurial stories - features about super successful individuals who started with an idea.
It was a move to the Monterey area that fostered a shift in my line of work.
The newspapers were union and jobs were slim.
I was a journalist specializing in feature writing, investigative journalism and breaking news.
My clients included a wide range of newspapers, magazines and specialty publications.
Overtime, my focus narrowed to entrepreneurial stories - features about super successful individuals who started with an idea.
It was a move to the Monterey area that fostered a shift in my line of work.
The newspapers were union and jobs were slim.
Innkeeper for Hire: Gwynne Nelson
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Experienced in management of Boutique Luxury Inns; Excel in top level guest relations with interpersonal skills that build lasting relationships.
Self-directed and capable, detail oriented and organized to carry out daily Operations.
Proficient in front office management, organization and planning; creating streamlined processes, procedures manuals, and training staff for productivity with measurable results.
Ability to lead and develop supportive teams; building on skills and strengths.
Effective communication and listening skills with ability to resolve difficult situations and problems arising with guests and staff members.
Self-directed and capable, detail oriented and organized to carry out daily Operations.
Proficient in front office management, organization and planning; creating streamlined processes, procedures manuals, and training staff for productivity with measurable results.
Ability to lead and develop supportive teams; building on skills and strengths.
Effective communication and listening skills with ability to resolve difficult situations and problems arising with guests and staff members.
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