Business Details
28 Years
experience
Custom Web Design & Marketing for Hospitality Businesses
InnLight Marketing has been illuminating small business success since 1998. With a personal and hands-on approach, we create websites, marketing strategies, and design solutions that highlight the distinctive character of each business. From local associations and nonprofits to wine collectives, shops, and boutique inns, our work is rooted in the belief that every owner-operated business has a unique story worth sharing. We specialize in website design, photography, internet marketing, and graphic design, blending creativity with practical strategy to help businesses thrive. Our goal is simple: to make professional marketing both convenient and affordable, while offering the insight, care, and partnership that empower our clients to grow with confidence and authenticity.With over 25 years of experience, we bring proven expertise in hospitality marketing, delivering measurable results through tailored digital solutions. Our team combines technical proficiency with deep industry knowledge to create compelling online presences that drive engagement and conversions. We maintain long-term client relationships built on trust, transparency, and a commitment to exceeding expectations. Our portfolio demonstrates consistent success in increasing website traffic, improving search engine rankings, and boosting occupancy rates for hospitality clients nationwide.
Services
Website Design
Professional Photography
Internet Marketing
Business Building
Graphic Design
Details
- Year established: 1998
Highlights and features
- We offer 25+ years of specialized experience in hospitality marketing
- Our team provides personalized website maintenance and SEO optimization
- We combine professional photography with strategic marketing planning
- Our services include quarterly email newsletters and analytics reporting
- We maintain long-term client relationships with proven success metrics
What people say
Excellent design capabilities
Outstanding marketing knowledge
Efficient and responsive
Creative solutions
Proven expertise
Services
Website Design
Custom WordPress website design tailored for hospitality businesses. Our responsive designs adapt to all devices while showcasing each property's unique character through artful presentation. We implement SEO best practices and provide monthly maintenance to ensure optimal performance and search engine visibility. Each site is developed through collaborative client partnerships using state-of-the-art technology.
Professional Photography
Comprehensive photography services capturing property features for digital and print use. Our professional team creates visually compelling content suitable for websites, directories, social media, and marketing materials. Images have been featured in major publications and effectively showcase hospitality businesses to potential guests through strategic composition and lighting techniques.
Internet Marketing
Monthly marketing packages optimizing online presence and occupancy rates. Services include website evaluation, SEO implementation, analytics monitoring, directory management, and targeted advertising campaigns. Our approach combines technical expertise with hospitality industry knowledge to maximize digital marketing effectiveness through data-driven strategies and regular performance reporting.
Business Building
Annual business development programs for hospitality entrepreneurs. Includes on-site consultation, customized marketing plans, and year-round support for improving occupancy and profitability. We provide expertise in media relations, advertising strategy, guest retention programs, and community engagement to help small businesses achieve sustainable growth through comprehensive operational improvements.
Graphic Design
Creative design solutions for marketing materials and brand identity. Our services include brochure design, in-room materials, media kits, and promotional assets that maintain consistent visual branding across all platforms. We create compelling visual content that effectively communicates business offerings while maintaining professional quality standards for print and digital applications.
People
Christine Gustafson
Owner
Founder of InnLight Marketing with 25+ years of hospitality marketing expertise. Specializes in helping small businesses maximize potential through digital solutions. Holds BA in Communications and has worked extensively with entrepreneurs to develop effective marketing strategies that drive business growth.
Questions
What services do you specialize in for hospitality businesses?
We specialize in website design, professional photography, internet marketing, and business-building strategies tailored to bed and breakfasts, boutique hotels, and restaurants.
How do you help increase occupancy rates?
Through optimized website design, targeted digital marketing campaigns, and strategic business planning that improves online visibility and guest conversion rates.
Do you work with businesses outside California?
Yes, we serve hospitality businesses nationwide with remote support and customized solutions for different market needs.
What's included in your internet marketing package?
Monthly website maintenance, SEO optimization, analytics reporting, directory management, email newsletters, and strategic marketing consultations.
How do you handle photography for accommodations?
We provide professional photography services that highlight property features, with images optimized for websites, directories, and marketing materials.
