Business Details
13 Years
experience
Your Trusted Affiliate Marketing Partner in Joplin, MO
Founded in 2013, Tactical Marketing Co has established itself as a leader in performance marketing solutions tailored to niche markets. Our expertise spans 15 years of hands-on experience in affiliate marketing, with a specialized focus on outdoor, preparedness, and self-reliance industries. We combine strategic planning with flawless execution to deliver measurable results, prioritizing transparency and ethical practices in every client relationship. Our team's deep understanding of target audiences enables us to create customized marketing strategies that drive brand growth.Through continuous innovation and industry-specific insights, we help businesses maximize their online sales potential through optimized affiliate programs. Our commitment to excellence is demonstrated through our track record of helping clients achieve 30%+ cost savings while boosting revenues. As active members of the Performance Marketing Association, we maintain the highest industry standards while providing personalized service that extends our clients' marketing capabilities.
Services
Affiliate Marketing
Program Audit
Pay Per Click
Social Media Management
Search Engine Optimization
Details
- Year established: 2013
Highlights and features
- 15 years of specialized experience in performance marketing
- Industry-specific expertise in outdoor/preparedness markets
- Free program audits for select retailers
- Proven track record of 30%+ client cost savings
- Multi-channel marketing integration specialists
Associations and certifications
- Performance Marketing Association
Services
Affiliate Marketing
Our affiliate marketing services combine strategic planning with hands-on program management. We specialize in creating and optimizing affiliate programs for outdoor brands and direct-to-consumer retailers. Our team works closely with merchants to develop customized strategies that increase brand exposure and drive sales through performance-based marketing channels. With expertise in publisher relationship management and campaign optimization, we help businesses maximize their ROI while maintaining brand integrity.
Program Audit
Our comprehensive program audits identify growth opportunities and efficiency gaps in existing affiliate programs. The audit process examines publisher diversity, promotional strategies, creative assets, and industry best practices. We provide actionable recommendations to improve program performance, often helping clients achieve 30%+ cost savings while boosting revenues. The audit includes analysis of fraud prevention measures and trademark protection strategies to ensure program security.
Pay Per Click
Our PPC management services leverage industry expertise to create high-performing paid advertising campaigns. We partner with specialists who have managed multi-million dollar budgets in outdoor and retail sectors. Our approach focuses on measurable ROI, with campaigns designed to complement existing marketing strategies. Through continuous optimization and performance tracking, we help businesses maximize their advertising spend while maintaining brand consistency across all digital channels.
Social Media Management
Our social media management services focus on building brand advocacy through strategic influencer partnerships. We work with thought leaders to create authentic content that resonates with target audiences. The service includes campaign development, influencer relationship management, and performance analytics. By aligning social media efforts with overall marketing goals, we help businesses enhance brand visibility and engage with their core customer base effectively.
Search Engine Optimization
Our SEO services combine technical expertise with industry-specific knowledge to improve search rankings. We develop customized optimization strategies that align with clients' marketing objectives. The service includes keyword research, content optimization, and competitor analysis. Our team monitors progress and adjusts strategies to ensure sustained growth in organic search visibility, helping businesses establish long-term online authority in their respective markets.
People
Greg Powell
Founder
Greg Powell founded Tactical Marketing Co in 2013 with 15 years of online marketing experience. He specializes in creating effective marketing solutions for outdoor and preparedness brands. His approach combines strategic planning with hands-on execution to deliver measurable results for clients.
Questions
What industries do you specialize in?
We specialize in outdoor, preparedness, self-reliance, and direct-to-consumer brands. Our expertise extends to subscription products, travel, and retail sectors where we've demonstrated proven success.
Do you work with new businesses or established brands?
We work with both new and established brands. Our services include launching new affiliate programs and optimizing existing ones, with strategies tailored to each business's specific needs and growth stage.
What's included in your program audit?
Our audit examines publisher diversity, promotional strategies, creative assets, technology implementation, fraud prevention, and trademark protection. We provide actionable recommendations to improve program performance and ROI.
How do you measure campaign success?
We track key performance indicators like revenue growth, customer acquisition costs, and ROI. Our reporting includes detailed analytics of publisher performance, campaign effectiveness, and market positioning metrics.
Can you help with other marketing channels?
Yes, we offer multi-channel marketing integration including PPC, social media management, and SEO services that work alongside our affiliate marketing programs to create cohesive marketing strategies.
