In the old days, we worked mainly with traditional platforms like television, direct mail, radio, billboards, and newspapers. Those marketing campaigns had nuances and tricks to make them perform better. As advertising has become more fragmented, though, those tricks changed and so did we. We have to study our industry everyday to keep up with the dizzying pace of change in marketing.
The most asked about platform today is social. When Facebook started offering advertising to the general public in 2012, we were there. Through learning, testing, and delivering for businesses, we've built a 6 year track record in understanding how to use it for marketing. Our marketing experience in this area will save you time. Undoubtedly the most powerful suite of products are in the digital category.
Our first digital campaign was 13 years ago and it has become the primary form of marketing for many businesses. Digital is defined differently depending on who you talk to. Our definition of digital is anything you can access, see, hear, or watch on your desktop, laptop, or smartphone that is not a social channel.
The most asked about platform today is social. When Facebook started offering advertising to the general public in 2012, we were there. Through learning, testing, and delivering for businesses, we've built a 6 year track record in understanding how to use it for marketing. Our marketing experience in this area will save you time. Undoubtedly the most powerful suite of products are in the digital category.
Our first digital campaign was 13 years ago and it has become the primary form of marketing for many businesses. Digital is defined differently depending on who you talk to. Our definition of digital is anything you can access, see, hear, or watch on your desktop, laptop, or smartphone that is not a social channel.
Services
The best and least expensive way to keep in contact with customers and prospects.
We use email to announce sales, new staff, new products/services and events.
Email can specifically drive e-commerce sales and boost revenue quickly.
Automated emails can be used to follow up with prospects and move them further toward a purchase and to follow up after a sale.
We will manage your database, sort it and automatically add names to it using digital techniques.
Email messages are designed with great subject lines and interesting copy to be directed at specific categories of customers.
We use email to announce sales, new staff, new products/services and events.
Email can specifically drive e-commerce sales and boost revenue quickly.
Automated emails can be used to follow up with prospects and move them further toward a purchase and to follow up after a sale.
We will manage your database, sort it and automatically add names to it using digital techniques.
Email messages are designed with great subject lines and interesting copy to be directed at specific categories of customers.
Nearly 95% of shoppers read online reviews before making a purchase (Spiegel Research Center, 2017).
Experts believe that online reviews make up over 13% of how Google and other search engines rank local search results (Chatmeter, 2017).
Having five reviews results in purchase likelihood increasing by a factor of almost four times (Spiegel Research Center, 2017).
What potential customers find online can make the difference between buying from you and from your competitors.
Negative reviews can be leveraged for your gain if you respond promptly and appropriately.
Experts believe that online reviews make up over 13% of how Google and other search engines rank local search results (Chatmeter, 2017).
Having five reviews results in purchase likelihood increasing by a factor of almost four times (Spiegel Research Center, 2017).
What potential customers find online can make the difference between buying from you and from your competitors.
Negative reviews can be leveraged for your gain if you respond promptly and appropriately.
Study shows 82% of adults trust print ads (newspaper and magazine) more than other channels when it comes to making a purchase decision.
Television and radio are best used for building awareness, driving store traffic and results.
Print like newspaper and direct mail are best used for products/services that need a little more detail and information.
When you know of all the local opportunities, you can plan ahead and make better buying decisions.
Television and radio are best used for building awareness, driving store traffic and results.
Print like newspaper and direct mail are best used for products/services that need a little more detail and information.
When you know of all the local opportunities, you can plan ahead and make better buying decisions.
Social Media develops a tangible following for your business.
It increases your brand's exposure and boosts the traffic directed to your website.
With Facebook and Instagram providing business-oriented features such as targeted marketing and e-commerce sections set up in profiles, your business has more opportunities to reach out to your market.
Facebook uses advanced profiling data for brands to hyper target a specific audience with filters such as online behavior, location, age, interests, and more.
It increases your brand's exposure and boosts the traffic directed to your website.
With Facebook and Instagram providing business-oriented features such as targeted marketing and e-commerce sections set up in profiles, your business has more opportunities to reach out to your market.
Facebook uses advanced profiling data for brands to hyper target a specific audience with filters such as online behavior, location, age, interests, and more.
Social Media is the section of Advertising that we get the most questions about.
There are really three ways to use Social Media: Posting Content, Buying Ads, and Influencer Marketing.
Twelve years ago, businesses started building great audiences, getting fans and great exposure for growth on their Facebook business pages, but the reach of those audiences has decreased ever since by Facebooks own admission.
Content posting is designed to give your audience things to read, view, listen to or learn from that are entertaining, educational, motivational or informative.
There are really three ways to use Social Media: Posting Content, Buying Ads, and Influencer Marketing.
Twelve years ago, businesses started building great audiences, getting fans and great exposure for growth on their Facebook business pages, but the reach of those audiences has decreased ever since by Facebooks own admission.
Content posting is designed to give your audience things to read, view, listen to or learn from that are entertaining, educational, motivational or informative.
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